|
Issue |
Title |
|
Vol 2, No 2 (2014): iBuss Management |
The Impact of Internal CSR towards Employee Engagement and Affective Commitment in XYZ Hotel Surabaya |
Abstract
PDF
|
Irene Listyani Santoso |
|
Vol 8, No 1 (2020): iBuss Management |
The Impact of Job Characteristics toward Turnover Intentions Mediated by Employee Job Satisfaction in the Restaurant and Café Industry in Surabaya |
Abstract
|
Beatrice Graciela Khongrad |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of L'Oréal Paris Fall Repair‘s Celebrity Endorsement towards Consumer Purchase Intention with Brand Image as a Mediating Variable |
Abstract
PDF
|
Anastasia Andrea Widjaja |
|
Vol 3, No 1 (2015): iBuss Management |
The Impact of Marketing Communication Tools towards Brand Awareness of Restaurant X in ABC Hotel |
Abstract
|
Ivana Christina Jasman |
|
Vol 4, No 1 (2016): iBuss Management |
THE IMPACT OF MARKETING MIX (4P'S) ON CUSTOMER LOYALTY TOWARDS TOYOTA AVANZA |
Abstract
PDF
|
Rendy Harsono |
|
Vol 6, No 2 (2018): iBuss Management |
The Impact of Marketing Mix 4Ps and Consumer Behavior toward Purchase Decision of Adidas Products |
Abstract
|
Clara Ang, Hariadi Rusli |
|
Vol 7, No 3 (2019): iBuss Management |
The Impact of Marketing Mix 4P’s to Consumer Switching Behavior Intention from XL to Other Network Providers |
Abstract
|
Vincent Nattaniel Kuota Kusuma |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Marketing Mix (7P’s) Towards Fish Feed Customer Satisfaction of PT. Central Proteinaprima in Sidoarjo Area |
Abstract
PDF
|
Yohannes Santoso |
|
Vol 5, No 1 (2017): iBuss Management |
The Impact of Marketing Mix, Consumer’s Characteristics, and Psychological Factors to Consumer’s Purchase Intention on Brand “W” in Surabaya |
Abstract
PDF
|
Aristia Rosiani Nugroho, Angela Irena |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Marketing Mix Elements toward Brand Equity through Brand Awareness and Brand Image as Mediators in Bakery Industry in Indonesia |
Abstract
PDF
|
Ivena Renata Chandra |
|
Vol 6, No 2 (2018): iBuss Management |
The Impact of Marketing Mix of 4Ps (Product, Price, Place, and Promotion) towards Repurchase Intention with Customer Satisfaction as the mediator: In the Case of Uniqlo |
Abstract
|
Allwin Filbert, Wilson Anthony |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Marketing Mix On Customer Loyalty Towards Plaza Indonesia Shopping Center |
Abstract
PDF
|
Sylvia Tjan |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Marketing Mix towards Customer Loyalty Mediated by Customer Satisfaction of Blackberry Indonesia |
Abstract
PDF
|
Raymond Sukamto, Daniel Lumintan |
|
Vol 7, No 3 (2019): iBuss Management |
The Impact of Marketing Mix Towards Customer Satisfaction in The Case of Sushi Tei Surabaya |
Abstract
|
Randy Alexander |
|
Vol 2, No 2 (2014): iBuss Management |
THE IMPACT OF MONETARY AND NON-MONETARY INCENTIVES ON EMPLOYEES’ MOTIVATION IN PT XYZ’S FINANCE FUNCTION IN SURABAYA |
Abstract
PDF
|
Richard Gunawan, Hendry Febrianto |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Motivation, Perception and Attitude toward Consumer Purchasing Decision: A Study Case of Surabaya and Jakarta Society on Carl’s Junior |
Abstract
PDF
|
Steffi Gunawan |
|
Vol 3, No 1 (2015): iBuss Management |
The Impact of Occupational Stress Factors to Job Stress in Housekeeping Department of Hotel ABC |
Abstract
PDF
|
Anthony Lilianto Lie |
|
Vol 2, No 2 (2014): iBuss Management |
The Impact of Organizational Learning Culture Towards Job Satisfaction and Turnover Intention in Multinational Companies |
Abstract
PDF
|
Indra Syarif |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Past Behavior, Attitude towards Counterfeit, Self Characteristic, and Purchase Intention of Original Crocs towards Consumer Purchase Intention of Counterfeit Crocs |
Abstract
PDF
|
Vely Tannia Lianto |
|
Vol 2, No 2 (2014): iBuss Management |
The Impact of Perceived Advertising Spending and Price Promotion on Brand Equity:A Case of ABC Brand |
Abstract
PDF
|
Kevin Edward Nurcahya |
|
Vol 5, No 1 (2017): iBuss Management |
The Impact of Perceived Price towards Perceived Value Through the Mediation of Perceived Quality: A Case of Brand X Smartphone in Indonesian Middle-Class Customers |
Abstract
PDF
|
Ikaningrum Shintaputri, Amelinda Jane Wuisan |
|
Vol 7, No 3 (2019): iBuss Management |
The Impact of Perceived Service Quality and Perceived E-Service Quality toward Customer Repurchase Intention Mediated by Customer Satisfaction: A Case of Grab Bike in Jakarta |
Abstract
|
Jonathan Prathama, Mira Sukamto |
|
Vol 7, No 3 (2019): iBuss Management |
The Impact of Perceived Value of Uniqlo and Disney in the Purchase Intention Mediated by Attitude Toward UT Disney |
Abstract
|
Natasha Raphaella Halim, Prasetya Admaja |
|
Vol 6, No 2 (2018): iBuss Management |
The Impact of Personality and Working Environment Towards Job Performance in Educational Institutions |
Abstract
|
Caroline Ongkowijoyo, Henry Tjendra Santoso |
|
Vol 11, No 1 (2023): iBuss Management |
The Impact of Personalization, Quality of Service, and Hassle-Free Service Toward Customer Experience in the Case of Shopee Indonesia |
Abstract
|
Cynthia Evelin Soewartono |
|
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