Browse Title Index


 
Issue Title
 
Vol 3, No 2 (2015): iBuss Management The Impact of Plaza Indonesia Shopping Mall’s Attributes toward Customers’ Satisfaction Abstract   PDF
Andrea Marsha
 
Vol 12, No 1 (2024): iBuss Management The Impact of Product Placement in The Vincenzo Series on Kopiko’s Purchase Intention with Brand Recall as A Mediator Abstract
Brian Verga, Annasthasia Shinta Chastity
 
Vol 12, No 1 (2024): iBuss Management The Impact of Product, Price, Place, Promotion on Purchase Intention of Wuling Confero in Surabaya, with Perception toward Country of Origin Moderating the Relationship between Product and Purchase Intention Abstract
Jonathan Prawira, Olivia Hoeij
 
Vol 2, No 2 (2014): iBuss Management The Impact of Relationship Marketing on Customer Loyalty in a Private Bank Abstract   PDF
Ferronibah Wahyu
 
Vol 6, No 2 (2018): iBuss Management The Impact of Return on Asset, Debt to Equity Ratio, Book Value of Equity per Share, and Dividend Payout Ratio towards the Stock Price of LQ-45 Companies Listed in the IDX Period 2014 - 2016 Abstract
Yunita Vilanie
 
Vol 6, No 2 (2018): iBuss Management The Impact of Reward/Pay, Communication, Working Condition, Nature of Work, Supervisory Support, Promotion, and Coworker toward Employee Turnover with Job Satisfaction as Mediator Abstract
Kenny Santoso
 
Vol 7, No 3 (2019): iBuss Management The Impact of Rewards, Job Stress, Job Characteristics, Dispositional Affect toward Job Satisfaction of Ride Hailing Motorbike Drivers in Indonesia Abstract
Jonathan Joseph Raharjo, Wilson Febrianto
 
Vol 3, No 2 (2015): iBuss Management The Impact of Social Media Communication Forms on Brand Equity Dimensions and Consumer Purchase Intention Abstract   PDF
Melinda Soewandi
 
Vol 10, No 1 (2022): iBuss Management The Impact of Social Media Influencers’ Source Attractiveness, Source Trustworthiness, Source Expertise, and Parasocial Interaction Towards Consumer Purchase Intention in the Case of Cimory Indonesia Abstract
Antonia Karen Wadoe, Kimberly Nikita
 
Vol 10, No 1 (2022): iBuss Management The Impact of Social Media Marketing and Brand Image on Purchase Intention and Brand Loyalty in the Case of J&T Express Indonesia Abstract
Vincentius Christianto Hartono, Thomas Sadli
 
Vol 3, No 2 (2015): iBuss Management The Impact of Social Media Marketing on Brand Equity toward the Purchase Intention of Starbucks Indonesia Abstract   PDF
Melissa Anastasia Karman
 
Vol 11, No 2 (2023): iBuss Management The Impact of Social Media Marketing Towards Purchase Intention Sequentially Mediated by Brand Equity and E-WOM: A Case of Erigo Abstract
Allen Widhi Wiratama, Nicola Nicola
 
Vol 3, No 2 (2015): iBuss Management The Impact of Social Media Towards Brand Equity: An Empirical Study of Mall X Abstract   PDF
Lavina Tresna, Jovita Christin Wijaya
 
Vol 3, No 2 (2015): iBuss Management The Impact of Stress at Work on Employee’s Psychological Well-being in Jakarta Abstract   PDF
Nafiri Paramitha Kurnia
 
Vol 6, No 2 (2018): iBuss Management The Impact of the MSME’s marketing to the Customer Satisfaction in Micro, Small, and Medium Restaurant in Surabaya Abstract
Ivana Patricia
 
Vol 11, No 1 (2023): iBuss Management The Impact of Trust, Perceived Usefulness, and Perceived Values Mediated by Customer Satisfaction towards Repurchase Intention of Tokopedia and Shopee Abstract
Hendra Kuncoro, Benjamin Martin Wirawan
 
Vol 11, No 1 (2023): iBuss Management The Impact of TWICE as Brand Ambassadors that Increase Consumers’ Purchasing Decision on Indonesian Local Skincare with Brand Image as the Mediator: in the Case of Scarlett Whitening Abstract
Felicia Angeline Nurcahya, Belinda Gunawan
 
Vol 3, No 2 (2015): iBuss Management The Impact of Variety Seeking, Social Status, Quality and Advertisement Towards Brand Switching in Smartphone Product (A Case Study of BlackBerry User Thas Has Ever Changed Into Another Smartphone Product in Surabaya) Abstract   PDF
Megan Faustine
 
Vol 2, No 2 (2014): iBuss Management The Impact of Viral Marketing through Social Media on BCD’s Consumer Brand Knowledge Abstract   PDF
Levina Kusumadjaja
 
Vol 7, No 3 (2019): iBuss Management The Impact of Website Quality Dimension Toward Purchase Intention of Millennials Generation with Customer Satisfaction as the Mediating Variable Abstract
Charista Elliani, Carolina Lestari
 
Vol 2, No 1 (2014): iBuss Management THE IMPACT OF WORKING ENVIRONMENT TOWARDS EMPLOYEE JOB SATISFACTION: A CASE STUDY IN PT. X Abstract   PDF
Edward Tio
 
Vol 2, No 2 (2014): iBuss Management The Impacts of Perceived Advertising Spending and Price Promotions on Brand Equity: A Case of An Indonesian Instant Noodle Brand Abstract   PDF
Steven Tamara
 
Vol 11, No 1 (2023): iBuss Management The Importance of Implementing HR Best Practices in regard to Starbucks Employee Performance in Surabaya with Job Satisfaction as the Mediator Abstract
Celine Setiawan, Osawa Yukari
 
Vol 11, No 1 (2023): iBuss Management The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchase Intention of Apple iPhone: A Study of Generation Z Consumers in Indonesia Abstract
Elvira Benita, Geraldy Pratama Teguh
 
Vol 2, No 2 (2014): iBuss Management The Influence of Bank XYZ Woman Based Savings Account’s Benefits on Consumer’s Decision to Open Bank XYZ’s Woman Based Savings Account Abstract   PDF
Garbiela Jesselyn, Natashia Sally
 
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