|
Issue |
Title |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Plaza Indonesia Shopping Mall’s Attributes toward Customers’ Satisfaction |
Abstract
PDF
|
Andrea Marsha |
|
Vol 12, No 1 (2024): iBuss Management |
The Impact of Product Placement in The Vincenzo Series on Kopiko’s Purchase Intention with Brand Recall as A Mediator |
Abstract
|
Brian Verga, Annasthasia Shinta Chastity |
|
Vol 12, No 1 (2024): iBuss Management |
The Impact of Product, Price, Place, Promotion on Purchase Intention of Wuling Confero in Surabaya, with Perception toward Country of Origin Moderating the Relationship between Product and Purchase Intention |
Abstract
|
Jonathan Prawira, Olivia Hoeij |
|
Vol 2, No 2 (2014): iBuss Management |
The Impact of Relationship Marketing on Customer Loyalty in a Private Bank |
Abstract
PDF
|
Ferronibah Wahyu |
|
Vol 6, No 2 (2018): iBuss Management |
The Impact of Return on Asset, Debt to Equity Ratio, Book Value of Equity per Share, and Dividend Payout Ratio towards the Stock Price of LQ-45 Companies Listed in the IDX Period 2014 - 2016 |
Abstract
|
Yunita Vilanie |
|
Vol 6, No 2 (2018): iBuss Management |
The Impact of Reward/Pay, Communication, Working Condition, Nature of Work, Supervisory Support, Promotion, and Coworker toward Employee Turnover with Job Satisfaction as Mediator |
Abstract
|
Kenny Santoso |
|
Vol 7, No 3 (2019): iBuss Management |
The Impact of Rewards, Job Stress, Job Characteristics, Dispositional Affect toward Job Satisfaction of Ride Hailing Motorbike Drivers in Indonesia |
Abstract
|
Jonathan Joseph Raharjo, Wilson Febrianto |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Social Media Communication Forms on Brand Equity Dimensions and Consumer Purchase Intention |
Abstract
PDF
|
Melinda Soewandi |
|
Vol 10, No 1 (2022): iBuss Management |
The Impact of Social Media Influencers’ Source Attractiveness, Source Trustworthiness, Source Expertise, and Parasocial Interaction Towards Consumer Purchase Intention in the Case of Cimory Indonesia |
Abstract
|
Antonia Karen Wadoe, Kimberly Nikita |
|
Vol 10, No 1 (2022): iBuss Management |
The Impact of Social Media Marketing and Brand Image on Purchase Intention and Brand Loyalty in the Case of J&T Express Indonesia |
Abstract
|
Vincentius Christianto Hartono, Thomas Sadli |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Social Media Marketing on Brand Equity toward the Purchase Intention of Starbucks Indonesia |
Abstract
PDF
|
Melissa Anastasia Karman |
|
Vol 11, No 2 (2023): iBuss Management |
The Impact of Social Media Marketing Towards Purchase Intention Sequentially Mediated by Brand Equity and E-WOM: A Case of Erigo |
Abstract
|
Allen Widhi Wiratama, Nicola Nicola |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Social Media Towards Brand Equity: An Empirical Study of Mall X |
Abstract
PDF
|
Lavina Tresna, Jovita Christin Wijaya |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Stress at Work on Employee’s Psychological Well-being in Jakarta |
Abstract
PDF
|
Nafiri Paramitha Kurnia |
|
Vol 6, No 2 (2018): iBuss Management |
The Impact of the MSME’s marketing to the Customer Satisfaction in Micro, Small, and Medium Restaurant in Surabaya |
Abstract
|
Ivana Patricia |
|
Vol 11, No 1 (2023): iBuss Management |
The Impact of Trust, Perceived Usefulness, and Perceived Values Mediated by Customer Satisfaction towards Repurchase Intention of Tokopedia and Shopee |
Abstract
|
Hendra Kuncoro, Benjamin Martin Wirawan |
|
Vol 11, No 1 (2023): iBuss Management |
The Impact of TWICE as Brand Ambassadors that Increase Consumers’ Purchasing Decision on Indonesian Local Skincare with Brand Image as the Mediator: in the Case of Scarlett Whitening |
Abstract
|
Felicia Angeline Nurcahya, Belinda Gunawan |
|
Vol 3, No 2 (2015): iBuss Management |
The Impact of Variety Seeking, Social Status, Quality and Advertisement Towards Brand Switching in Smartphone Product (A Case Study of BlackBerry User Thas Has Ever Changed Into Another Smartphone Product in Surabaya) |
Abstract
PDF
|
Megan Faustine |
|
Vol 2, No 2 (2014): iBuss Management |
The Impact of Viral Marketing through Social Media on BCD’s Consumer Brand Knowledge |
Abstract
PDF
|
Levina Kusumadjaja |
|
Vol 7, No 3 (2019): iBuss Management |
The Impact of Website Quality Dimension Toward Purchase Intention of Millennials Generation with Customer Satisfaction as the Mediating Variable |
Abstract
|
Charista Elliani, Carolina Lestari |
|
Vol 2, No 1 (2014): iBuss Management |
THE IMPACT OF WORKING ENVIRONMENT TOWARDS EMPLOYEE JOB SATISFACTION: A CASE STUDY IN PT. X |
Abstract
PDF
|
Edward Tio |
|
Vol 2, No 2 (2014): iBuss Management |
The Impacts of Perceived Advertising Spending and Price Promotions on Brand Equity: A Case of An Indonesian Instant Noodle Brand |
Abstract
PDF
|
Steven Tamara |
|
Vol 11, No 1 (2023): iBuss Management |
The Importance of Implementing HR Best Practices in regard to Starbucks Employee Performance in Surabaya with Job Satisfaction as the Mediator |
Abstract
|
Celine Setiawan, Osawa Yukari |
|
Vol 11, No 1 (2023): iBuss Management |
The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchase Intention of Apple iPhone: A Study of Generation Z Consumers in Indonesia |
Abstract
|
Elvira Benita, Geraldy Pratama Teguh |
|
Vol 2, No 2 (2014): iBuss Management |
The Influence of Bank XYZ Woman Based Savings Account’s Benefits on Consumer’s Decision to Open Bank XYZ’s Woman Based Savings Account |
Abstract
PDF
|
Garbiela Jesselyn, Natashia Sally |
|
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