Browse Title Index


 
Issue Title
 
Vol 8, No 2 (2020): iBuss Management The Influence of Board Diversity on Firm Performance in Infrastructure, Utility, and Transportation Sector Abstract
Jemmy Tristano
 
Vol 11, No 1 (2023): iBuss Management The influence of brand experience on willingness to pay a premium price mediated by brand love in the case of generation Z on Zoom Abstract
Ferrell Alexander, Gevin Gunawan Buntoro
 
Vol 11, No 1 (2023): iBuss Management The Influence of Celebrity Endorsements towards Purchase Intention, Mediated by Brand Image: the case of Nike and Travis Scott Abstract
Rachel D. Moeliadji, Reagan K. P. Halim
 
Vol 10, No 1 (2022): iBuss Management The Influence of Celebrity Endorser's Attractiveness, Trustworthiness, and Expertise towards Consumer Purchase Intention with Brand Image as a Mediating Variable: The Case of Samsung and BLACKPINK Abstract
Thalia Sugita, Nova Hendryani
 
Vol 9, No 2 (2021): iBuss Management The Influence of Celebrity Source’s Credibility’s Dimensions and Congruence on Behavioral Intention, with Attitude towards Brand as the Mediator: The Case of BTS as Tokopedia’s Brand Ambassador and Millennial Customers Abstract
Melissa Melissa, Geofanny Nathalia
 
Vol 9, No 2 (2021): iBuss Management The Influence of Congruity Between Sponsoring Brand Image, Event Image, And Self Image, Toward Sponsoring Brand Loyalty Mediated by Sponsoring Brand Attitude and Event Attitude: The Case of AXE as The Sponsoring Brand of MPL-ID Season 6 Abstract
Kevin Tanaya, Samuel Vania Zachary Sutedjo
 
Vol 9, No 2 (2021): iBuss Management The Influence of Consumer-Based Brand Equity on Consumer Purchase Intention Mediated by Brand Loyalty towards Fast Fashion Industry in Indonesia: A Case Of UNIQLO Abstract
Jonathan Wirjohadikusumo, Santy Maulina Santoso
 
Vol 11, No 1 (2023): iBuss Management The Influence of Customer Satisfaction, Customer Experience, and Customer Loyalty toward Brand Power in the Case of Spotify Abstract
Jenifer Jenifer, Felicia Dea
 
Vol 9, No 1 (2021): iBuss Management The Influence Of Effort Expectancy, Social Influence, Payment Ability, Hedonic Motivation, Habit, Price Value, Customization And Advancement Towards Purchase Intention Of Virtual Items In The Game Player Unknown Battle Grounds Mobile Abstract
Grace Angel Leonardy
 
Vol 8, No 2 (2020): iBuss Management The Influence of Environmental Concern, Warm Glow, Utilitarian environmental Benefits, Self-Expressive Benefits, and Nature Experiences Toward Purchase Intention with The Mediation of Brand Attitude: The Case of The Body Shop Abstract
Hans Christian Adinata
 
Vol 9, No 2 (2021): iBuss Management The influence of Extraversion, Agreeableness, Conscientiousness, Neuroticism, Openness to Experience, Optimism, Financial Attitude, Financial Knowledge, and Financial Self-Efficacy on The Financial Behaviour of University Students in Indonesia Abstract
Rocky Rocky, Shania Nadine Kartawijaya
 
Vol 6, No 2 (2018): iBuss Management The Influence of Job Factors on the Employee Satisfaction. A Case Study of Salon in Surabaya Abstract
Billy Oliver Sumanto
 
Vol 12, No 1 (2024): iBuss Management The Influence of NCT Dream as Celebrity Endorser Towards Consumer Purchase Intention with Brand Image as a Mediating Variable: The Case of Tos Tos in Indonesia Abstract
Angelina Earlene Ave Maria, Angelita Nabeela Ave Maria
 
Vol 6, No 2 (2018): iBuss Management The Influence of Perceived Value toward Customer Loyalty with Customer Satisfaction as the Mediating Variable: in the case of Boncafe Abstract
Billy Tanujaya
 
Vol 10, No 1 (2022): iBuss Management The Influence of Price, Product Review, Brand Image, Trust, Ease of Use, Product Details, Scarcity, and Social Media towards Buying Decision in Blibli Marketplace in Indonesia Abstract
Vincent Limbang Jaya, Gladwin Leonard Haryadi
 
Vol 7, No 3 (2019): iBuss Management The Influence of Psychological Capital on Burnout and Work Engagement through Job Resources in PT. XYZ Abstract
Stanley Aldrich Wijono, Patrick Giovanni Wongsosaputro
 
Vol 8, No 2 (2020): iBuss Management The Influence of Service Quality Dimensions towards Customer Loyalty with Customer Satisfaction as the Mediator for Hokky Supermarket Abstract
Christina Christina
 
Vol 10, No 1 (2022): iBuss Management The Influence of Social Media Marketing Activities Towards Purchase Intention Mediated by Brand Equity in the Case of Tokopedia Indonesia Abstract
Vanessa Evodie Harli, Yuriko Suhartono
 
Vol 11, No 1 (2023): iBuss Management The Influence of Social Media Marketing Activities Towards Purchase Intention Mediated by Customer Relationships in the Case of Tokopedia Indonesia Abstract
Jason Wijaya, Alvianto Wiratama
 
Vol 7, No 2 (2019): iBuss Management The Influence of the Unified Theory of Acceptance and Use of Technology 2, Perceived Technology Security, and Personal Innovativeness toward the Continuance Intention of Using OVO Abstract
Kristie Febriani Legowo
 
Vol 6, No 2 (2018): iBuss Management The Leadership Competencies in Family Business: A Case Study of A Family Business Company in Surabaya Abstract
Thesia Agatha Patria, Alvin Kristanto
 
Vol 9, No 2 (2021): iBuss Management The Mediating Effect of Brand Experience towards the Impact of Social Media Marketing Activities on Enhancing Brand Loyalty in the Case of Tokopedia Indonesia Abstract
Jennifer Giovanni Kalinda, Angela Celine Winatali
 
Vol 11, No 2 (2023): iBuss Management The Mediating Effect of Customer Satisfaction Towards The Relationship Between Online and Offline Service Quality to Customer Loyalty at Uniqlo Indonesia Abstract
Gareth Eugene, Jennifer Tjitra Wiryawati
 
Vol 10, No 1 (2022): iBuss Management The Mediating Effect of Risk Perception and Trust in The Relationship between Online Shopping Experience and Online Repurchase Intention in The Case of Shopee Indonesia Abstract
Karen Florenza, Celine Lavenia Cahyono
 
Vol 11, No 2 (2023): iBuss Management The Mediating Role of Organizational Commitment on the Relationship Between Transformational Leadership and Employee Retention for Cafés in Surabaya Abstract
Stefanie Saphira, Christian Wibisono
 
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