|
Issue |
Title |
|
Vol 8, No 2 (2020): iBuss Management |
The Influence of Board Diversity on Firm Performance in Infrastructure, Utility, and Transportation Sector |
Abstract
|
Jemmy Tristano |
|
Vol 11, No 1 (2023): iBuss Management |
The influence of brand experience on willingness to pay a premium price mediated by brand love in the case of generation Z on Zoom |
Abstract
|
Ferrell Alexander, Gevin Gunawan Buntoro |
|
Vol 11, No 1 (2023): iBuss Management |
The Influence of Celebrity Endorsements towards Purchase Intention, Mediated by Brand Image: the case of Nike and Travis Scott |
Abstract
|
Rachel D. Moeliadji, Reagan K. P. Halim |
|
Vol 10, No 1 (2022): iBuss Management |
The Influence of Celebrity Endorser's Attractiveness, Trustworthiness, and Expertise towards Consumer Purchase Intention with Brand Image as a Mediating Variable: The Case of Samsung and BLACKPINK |
Abstract
|
Thalia Sugita, Nova Hendryani |
|
Vol 9, No 2 (2021): iBuss Management |
The Influence of Celebrity Source’s Credibility’s Dimensions and Congruence on Behavioral Intention, with Attitude towards Brand as the Mediator: The Case of BTS as Tokopedia’s Brand Ambassador and Millennial Customers |
Abstract
|
Melissa Melissa, Geofanny Nathalia |
|
Vol 9, No 2 (2021): iBuss Management |
The Influence of Congruity Between Sponsoring Brand Image, Event Image, And Self Image, Toward Sponsoring Brand Loyalty Mediated by Sponsoring Brand Attitude and Event Attitude: The Case of AXE as The Sponsoring Brand of MPL-ID Season 6 |
Abstract
|
Kevin Tanaya, Samuel Vania Zachary Sutedjo |
|
Vol 9, No 2 (2021): iBuss Management |
The Influence of Consumer-Based Brand Equity on Consumer Purchase Intention Mediated by Brand Loyalty towards Fast Fashion Industry in Indonesia: A Case Of UNIQLO |
Abstract
|
Jonathan Wirjohadikusumo, Santy Maulina Santoso |
|
Vol 11, No 1 (2023): iBuss Management |
The Influence of Customer Satisfaction, Customer Experience, and Customer Loyalty toward Brand Power in the Case of Spotify |
Abstract
|
Jenifer Jenifer, Felicia Dea |
|
Vol 9, No 1 (2021): iBuss Management |
The Influence Of Effort Expectancy, Social Influence, Payment Ability, Hedonic Motivation, Habit, Price Value, Customization And Advancement Towards Purchase Intention Of Virtual Items In The Game Player Unknown Battle Grounds Mobile |
Abstract
|
Grace Angel Leonardy |
|
Vol 8, No 2 (2020): iBuss Management |
The Influence of Environmental Concern, Warm Glow, Utilitarian environmental Benefits, Self-Expressive Benefits, and Nature Experiences Toward Purchase Intention with The Mediation of Brand Attitude: The Case of The Body Shop |
Abstract
|
Hans Christian Adinata |
|
Vol 9, No 2 (2021): iBuss Management |
The influence of Extraversion, Agreeableness, Conscientiousness, Neuroticism, Openness to Experience, Optimism, Financial Attitude, Financial Knowledge, and Financial Self-Efficacy on The Financial Behaviour of University Students in Indonesia |
Abstract
|
Rocky Rocky, Shania Nadine Kartawijaya |
|
Vol 6, No 2 (2018): iBuss Management |
The Influence of Job Factors on the Employee Satisfaction. A Case Study of Salon in Surabaya |
Abstract
|
Billy Oliver Sumanto |
|
Vol 12, No 1 (2024): iBuss Management |
The Influence of NCT Dream as Celebrity Endorser Towards Consumer Purchase Intention with Brand Image as a Mediating Variable: The Case of Tos Tos in Indonesia |
Abstract
|
Angelina Earlene Ave Maria, Angelita Nabeela Ave Maria |
|
Vol 6, No 2 (2018): iBuss Management |
The Influence of Perceived Value toward Customer Loyalty with Customer Satisfaction as the Mediating Variable: in the case of Boncafe |
Abstract
|
Billy Tanujaya |
|
Vol 10, No 1 (2022): iBuss Management |
The Influence of Price, Product Review, Brand Image, Trust, Ease of Use, Product Details, Scarcity, and Social Media towards Buying Decision in Blibli Marketplace in Indonesia |
Abstract
|
Vincent Limbang Jaya, Gladwin Leonard Haryadi |
|
Vol 7, No 3 (2019): iBuss Management |
The Influence of Psychological Capital on Burnout and Work Engagement through Job Resources in PT. XYZ |
Abstract
|
Stanley Aldrich Wijono, Patrick Giovanni Wongsosaputro |
|
Vol 8, No 2 (2020): iBuss Management |
The Influence of Service Quality Dimensions towards Customer Loyalty with Customer Satisfaction as the Mediator for Hokky Supermarket |
Abstract
|
Christina Christina |
|
Vol 10, No 1 (2022): iBuss Management |
The Influence of Social Media Marketing Activities Towards Purchase Intention Mediated by Brand Equity in the Case of Tokopedia Indonesia |
Abstract
|
Vanessa Evodie Harli, Yuriko Suhartono |
|
Vol 11, No 1 (2023): iBuss Management |
The Influence of Social Media Marketing Activities Towards Purchase Intention Mediated by Customer Relationships in the Case of Tokopedia Indonesia |
Abstract
|
Jason Wijaya, Alvianto Wiratama |
|
Vol 7, No 2 (2019): iBuss Management |
The Influence of the Unified Theory of Acceptance and Use of Technology 2, Perceived Technology Security, and Personal Innovativeness toward the Continuance Intention of Using OVO |
Abstract
|
Kristie Febriani Legowo |
|
Vol 6, No 2 (2018): iBuss Management |
The Leadership Competencies in Family Business: A Case Study of A Family Business Company in Surabaya |
Abstract
|
Thesia Agatha Patria, Alvin Kristanto |
|
Vol 9, No 2 (2021): iBuss Management |
The Mediating Effect of Brand Experience towards the Impact of Social Media Marketing Activities on Enhancing Brand Loyalty in the Case of Tokopedia Indonesia |
Abstract
|
Jennifer Giovanni Kalinda, Angela Celine Winatali |
|
Vol 11, No 2 (2023): iBuss Management |
The Mediating Effect of Customer Satisfaction Towards The Relationship Between Online and Offline Service Quality to Customer Loyalty at Uniqlo Indonesia |
Abstract
|
Gareth Eugene, Jennifer Tjitra Wiryawati |
|
Vol 10, No 1 (2022): iBuss Management |
The Mediating Effect of Risk Perception and Trust in The Relationship between Online Shopping Experience and Online Repurchase Intention in The Case of Shopee Indonesia |
Abstract
|
Karen Florenza, Celine Lavenia Cahyono |
|
Vol 11, No 2 (2023): iBuss Management |
The Mediating Role of Organizational Commitment on the Relationship Between Transformational Leadership and Employee Retention for Cafés in Surabaya |
Abstract
|
Stefanie Saphira, Christian Wibisono |
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