Vol. 11 No. 1 (2023): iBuss Management

Articles

• The Influence of Customer Satisfaction, Customer Experience, and Customer Loyalty toward Brand Power in the Case of Spotify

  Jenifer Jenifer, Felicia Dea

• The Impact of TWICE as Brand Ambassadors that Increase Consumers’ Purchasing Decision on Indonesian Local Skincare with Brand Image as the Mediator: in the Case of Scarlett Whitening

  Felicia Angeline Nurcahya, Belinda Gunawan

• The Impact of Brand Experience Towards Brand Loyalty and Customer’s Willingness to Pay A Premium Price Mediated by Brand Love: A Case of Netflix Indonesia

  Felice Florentia, Pintania W. J. Kurniawan

• The Impact of Personalization, Quality of Service, and Hassle-Free Service Toward Customer Experience in the Case of Shopee Indonesia

  Cynthia Evelin Soewartono

• The Impact of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention towards Local Skincare Brand with Brand Image as The Mediator: A Case of Somethinc

  Devina Nathania, Livia Anabel Foek

• The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchase Intention of Apple iPhone: A Study of Generation Z Consumers in Indonesia

  Elvira Benita, Geraldy Pratama Teguh

• The Influence of Social Media Marketing Activities Towards Purchase Intention Mediated by Customer Relationships in the Case of Tokopedia Indonesia

  Jason Wijaya, Alvianto Wiratama

• The Importance of Implementing HR Best Practices in regard to Starbucks Employee Performance in Surabaya with Job Satisfaction as the Mediator

  Celine Setiawan, Osawa Yukari

• The influence of brand experience on willingness to pay a premium price mediated by brand love in the case of generation Z on Zoom

  Ferrell Alexander, Gevin Gunawan Buntoro

• The Effectiveness of Korean Celebrity Endorsement Towards Purchase Intention Mediated by Brand Image in the Case of Somethinc.

  Dylan Gregory, Jason Evander Chan

• The Effect of Learning Organization Culture and Learning Goal Orientation on Employees’ Intention to Share Knowledge in Furniture Companies in Indonesia

  Steven Utama

• The Effect of Brand Pleasure, Brand Arousal, and Brand Dominance towards Brand Loyalty in the case of UNIQLO Indonesia

  Febe Surya Effendi, Windy Freshia Luhana

• The Impact of Trust, Perceived Usefulness, and Perceived Values Mediated by Customer Satisfaction towards Repurchase Intention of Tokopedia and Shopee

  Hendra Kuncoro, Benjamin Martin Wirawan

• The Influence of Celebrity Endorsements towards Purchase Intention, Mediated by Brand Image: the case of Nike and Travis Scott

  Rachel D. Moeliadji, Reagan K. P. Halim