Vol 11, No 1 (2023)

iBuss Management

Table of Contents

Articles

The Influence of Customer Satisfaction, Customer Experience, and Customer Loyalty toward Brand Power in the Case of Spotify
Jenifer Jenifer, Felicia Dea
The Impact of TWICE as Brand Ambassadors that Increase Consumers’ Purchasing Decision on Indonesian Local Skincare with Brand Image as the Mediator: in the Case of Scarlett Whitening
Felicia Angeline Nurcahya, Belinda Gunawan
The Impact of Brand Experience Towards Brand Loyalty and Customer’s Willingness to Pay A Premium Price Mediated by Brand Love: A Case of Netflix Indonesia
Felice Florentia, Pintania W. J. Kurniawan
The Impact of Personalization, Quality of Service, and Hassle-Free Service Toward Customer Experience in the Case of Shopee Indonesia
Cynthia Evelin Soewartono
The Impact of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention towards Local Skincare Brand with Brand Image as The Mediator: A Case of Somethinc
Devina Nathania, Livia Anabel Foek
The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchase Intention of Apple iPhone: A Study of Generation Z Consumers in Indonesia
Elvira Benita, Geraldy Pratama Teguh
The Influence of Social Media Marketing Activities Towards Purchase Intention Mediated by Customer Relationships in the Case of Tokopedia Indonesia
Jason Wijaya, Alvianto Wiratama
The Importance of Implementing HR Best Practices in regard to Starbucks Employee Performance in Surabaya with Job Satisfaction as the Mediator
Celine Setiawan, Osawa Yukari
The influence of brand experience on willingness to pay a premium price mediated by brand love in the case of generation Z on Zoom
Ferrell Alexander, Gevin Gunawan Buntoro
The Effectiveness of Korean Celebrity Endorsement Towards Purchase Intention Mediated by Brand Image in the Case of Somethinc.
Dylan Gregory, Jason Evander Chan
The Effect of Learning Organization Culture and Learning Goal Orientation on Employees’ Intention to Share Knowledge in Furniture Companies in Indonesia
Steven Utama
The Effect of Brand Pleasure, Brand Arousal, and Brand Dominance towards Brand Loyalty in the case of UNIQLO Indonesia
Febe Surya Effendi, Windy Freshia Luhana
The Impact of Trust, Perceived Usefulness, and Perceived Values Mediated by Customer Satisfaction towards Repurchase Intention of Tokopedia and Shopee
Hendra Kuncoro, Benjamin Martin Wirawan
The Influence of Celebrity Endorsements towards Purchase Intention, Mediated by Brand Image: the case of Nike and Travis Scott
Rachel D. Moeliadji, Reagan K. P. Halim