Vol. 2 No. 2 (2014): iBuss Management

Articles

• The Impact of Customer Experience toward Customer Satisfaction and Loyalty of Ciputra World Surabaya

  Silvana Chandra

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• The Impact of Corporate Image of PT XYZ towards Job Applicant Attraction in Surabaya

  Janice Janice, Jessica Inez Leosaputro

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• The Impact of Fair Performance Appraisal to Employee Motivation and Satisfaction towards Performance Appraisal – A Case of PT. XYZ.

  Christian Jonathan Cowandy

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• Analyzing the Impact of Brand Equity towards Purchase Intention in Automotive Industry: A Case Study of ABC in Surabaya

  Cynthia Ratna Santoso, Tabita Ella Cahyadi

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• Exploring the Impact of Brand Equity, Corporate Reputation, and Product Quality on Customer Loyalty toward a National Newspaper in Surabaya

  Merlin Cecilia

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• The Impact of Relationship Marketing on Customer Loyalty in a Private Bank

  Ferronibah Wahyu

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• THE IMPACT OF MONETARY AND NON-MONETARY INCENTIVES ON EMPLOYEES’ MOTIVATION IN PT XYZ’S FINANCE FUNCTION IN SURABAYA

  Richard Gunawan, Hendry Febrianto

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• An Analysis of Factors Explaining Personal Relationship Managers’ (PRMs) Motivation: The Case of PT. XYZ, Tbk

  Stephanie Sidarahardja, Santhio Ardy Susanto

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• The Impact of Internal CSR towards Employee Engagement and Affective Commitment in XYZ Hotel Surabaya

  Irene Listyani Santoso

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• Relationship between Brand Experience, Brand Personality, Consumer Satisfaction, and Consumer Loyalty of DSSMF Brand

  Margie Zerlina Kwong, Ivan Candinegara

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• THE EFFECT OF SHOPPING MALL’S ATTRIBUTES TOWARD CUSTOMER SATISFACTION OF ABC Mall AND XYZ Mall

  Cynthia Astono

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• The Impacts of Perceived Advertising Spending and Price Promotions on Brand Equity: A Case of An Indonesian Instant Noodle Brand

  Steven Tamara

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• The Impact of Organizational Learning Culture Towards Job Satisfaction and Turnover Intention in Multinational Companies

  Indra Syarif

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• The Influence of Bank XYZ Woman Based Savings Account’s Benefits on Consumer’s Decision to Open Bank XYZ’s Woman Based Savings Account

  Garbiela Jesselyn, Natashia Sally

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• The Impact of Perceived Advertising Spending and Price Promotion on Brand Equity:A Case of ABC Brand

  Kevin Edward Nurcahya

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• The Impact of Celebrity Fan Club towards the Willingness to Stay at Hotel XYZ

  Armando Armando

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• Raising and Maintaing the Market Presence of XYZ

  Jessica Jessica, Clarissa Nathania

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• The Impact of Viral Marketing through Social Media on BCD’s Consumer Brand Knowledge

  Levina Kusumadjaja

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