Vol 2, No 2 (2014)

iBuss Management

Table of Contents

Articles

The Impact of Customer Experience toward Customer Satisfaction and Loyalty of Ciputra World Surabaya
Silvana Chandra
PDF
The Impact of Corporate Image of PT XYZ towards Job Applicant Attraction in Surabaya
Janice Janice, Jessica Inez Leosaputro
PDF
The Impact of Fair Performance Appraisal to Employee Motivation and Satisfaction towards Performance Appraisal – A Case of PT. XYZ.
Christian Jonathan Cowandy
PDF
Analyzing the Impact of Brand Equity towards Purchase Intention in Automotive Industry: A Case Study of ABC in Surabaya
Cynthia Ratna Santoso, Tabita Ella Cahyadi
PDF
Exploring the Impact of Brand Equity, Corporate Reputation, and Product Quality on Customer Loyalty toward a National Newspaper in Surabaya
Merlin Cecilia
PDF
The Impact of Relationship Marketing on Customer Loyalty in a Private Bank
Ferronibah Wahyu
PDF
THE IMPACT OF MONETARY AND NON-MONETARY INCENTIVES ON EMPLOYEES’ MOTIVATION IN PT XYZ’S FINANCE FUNCTION IN SURABAYA
Richard Gunawan, Hendry Febrianto
PDF
An Analysis of Factors Explaining Personal Relationship Managers’ (PRMs) Motivation: The Case of PT. XYZ, Tbk
Stephanie Sidarahardja, Santhio Ardy Susanto
PDF
The Impact of Internal CSR towards Employee Engagement and Affective Commitment in XYZ Hotel Surabaya
Irene Listyani Santoso
PDF
Relationship between Brand Experience, Brand Personality, Consumer Satisfaction, and Consumer Loyalty of DSSMF Brand
Margie Zerlina Kwong, Ivan Candinegara
PDF
THE EFFECT OF SHOPPING MALL’S ATTRIBUTES TOWARD CUSTOMER SATISFACTION OF ABC Mall AND XYZ Mall
Cynthia Astono
PDF
The Impacts of Perceived Advertising Spending and Price Promotions on Brand Equity: A Case of An Indonesian Instant Noodle Brand
Steven Tamara
PDF
The Impact of Organizational Learning Culture Towards Job Satisfaction and Turnover Intention in Multinational Companies
Indra Syarif
PDF
The Influence of Bank XYZ Woman Based Savings Account’s Benefits on Consumer’s Decision to Open Bank XYZ’s Woman Based Savings Account
Garbiela Jesselyn, Natashia Sally
PDF
The Impact of Perceived Advertising Spending and Price Promotion on Brand Equity:A Case of ABC Brand
Kevin Edward Nurcahya
PDF
The Impact of Celebrity Fan Club towards the Willingness to Stay at Hotel XYZ
Armando Armando
PDF
Raising and Maintaing the Market Presence of XYZ
Jessica Jessica, Clarissa Nathania
PDF
The Impact of Viral Marketing through Social Media on BCD’s Consumer Brand Knowledge
Levina Kusumadjaja
PDF