Vol. 5 No. 1 (2017): iBuss Management

Articles

• Management Control System for Company X

  Ardy Susilo

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• Marketing Plan for Company X

  Kathleen Kwarso

  • PDF

• Strategic Purchasing Plan: Canned Fruit Product Category in Australia and New Zealand

  Tania Aveline Tanujaya

  • PDF

• The Impact of Perceived Price towards Perceived Value Through the Mediation of Perceived Quality: A Case of Brand X Smartphone in Indonesian Middle-Class Customers

  Ikaningrum Shintaputri, Amelinda Jane Wuisan

  • PDF

• Managing Brand Equity : A Case Study of PT. X

  Vincent Effendi, Joseph Shalom Liemmongan

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• The Impact of Marketing Mix, Consumer’s Characteristics, and Psychological Factors to Consumer’s Purchase Intention on Brand “W” in Surabaya

  Aristia Rosiani Nugroho, Angela Irena

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• THE MODERATING EFFECT OF AGE, INCOME, GENDER, EXPERTISE, LOYALTY PROGRAM, AND CRITICAL INCIDENT ON THE INFLUENCE OF CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY IN AIRLINE INDUSTRY: A CASE OF PT. X

  Dionisius Kenny Sugianto

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• The Impact of Intellectual Capital toward Firm’s Profitability and Market Value of Retail Companies Listed in Indonesia Stock Exchange (IDX) from 2013-2016

  Richard Suherman

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