Vol. 12 No. 1 (2024): iBuss Management

Articles

• Influence of Online Customer Satisfaction on Online Repurchase Intention Mediated by Trust: The Case of Spotify Premium Indonesia in Surabaya

  Filbert Kosasih, Jerico Sasmita Adi

• The Repurchase Intention of GoFood Affected by Perceived Usefulness and Perceived Ease of Use through Trust and Customer Satisfaction

  William Siemon

• The Impact of Product, Price, Place, Promotion on Purchase Intention of Wuling Confero in Surabaya, with Perception toward Country of Origin Moderating the Relationship between Product and Purchase Intention

  Jonathan Prawira, Olivia Hoeij

• The Influence of NCT Dream as Celebrity Endorser Towards Consumer Purchase Intention with Brand Image as a Mediating Variable: The Case of Tos Tos in Indonesia

  Angelina Earlene Ave Maria, Angelita Nabeela Ave Maria

• Social Media Marketing Through Instagram and Repurchase Intention of Uniqlo’s Product in Indonesia for Gen-Z: Mediating Role of Customer Engagement

  Aileen Angelinatios, Beatrice Alycia

• Customer Satisfaction as the Mediator Between E-Service Quality and Repurchase Intention in The Case of Bukalapak E-commerce

  Wilson Smith

• The Impact of Product Placement in The Vincenzo Series on Kopiko’s Purchase Intention with Brand Recall as A Mediator

  Brian Verga, Annasthasia Shinta Chastity

• Influence of Product Characteristic, Perceived Value, and Brand Trust on Purchase Intention of Hyundai Indonesia

  Ricardo Angky, Rizky Patria Wahyudi

• The Relationship Between Self-Presentation and Customer Purchase Intention in the Case of LINE Premium Stickers in Indonesia: Mediated by Symbolic Value and Playfulness and Moderated by Need for Uniqueness

  Wilson Luis, Yosia Kevin Triyono

• Buller River Topographic, Rainfall, and Flow Stream Analysis in Correlation to Westport Flood Risk Management

  Hansen Wellianto