Vol 11, No 2 (2023)

iBuss Management

Table of Contents

Articles

The Mediating Effect of Customer Satisfaction Towards The Relationship Between Online and Offline Service Quality to Customer Loyalty at Uniqlo Indonesia
Gareth Eugene, Jennifer Tjitra Wiryawati
The Effect of Celebrity Endorsement on Purchase Intention Mediated by Brand Image: Industry and Brand Level Analysis
Viriyani Viriyani, Ansell Kevyn Sutrisno
The Impact of E-Service Quality on Customers’ Satisfaction Mediated by Customer Trust in the Case of Zalora Indonesia
Jocelyn Widjaja, Kyoko Suwandi Djaja
An Analysis of Tanamera Coffee’s Servicescape Towards Employee Service Quality and Behavioral Intention, Mediated by Overall Service Quality
Leonardus Bryan Himawan, Daniel Victor Sutikno
The Effect of E-Service Quality Mediated by Customer Satisfaction, Perceived Value, Customer Engagement, and Brand Image on Lazada Indonesia's Customer Loyalty
Kevin Nicholas Valentino, Steven Raharjo
The Mediating Role of Organizational Commitment on the Relationship Between Transformational Leadership and Employee Retention for Cafés in Surabaya
Stefanie Saphira, Christian Wibisono
The Optimization of Power BI Utilization in JDE’s Financial Reporting and Analysis Practices in Order to Increase Efficiency and Create Higher Quality Reports
Mevina Noviani Rahmatharun
The Impact of Social Media Marketing Towards Purchase Intention Sequentially Mediated by Brand Equity and E-WOM: A Case of Erigo
Allen Widhi Wiratama, Nicola Nicola
Effect of Perceived E-Service Quality Towards Behavioral Intention Mediated by Customer Satisfaction: A Case of UNIQLO Indonesia
Daniellus Wilfredo
Strategy to Redesign Upfield’s Current Internship Program Into An Equitable, Company-Wide Program That Positively Impacts Both The Company and The Interns
Debbie Davita
Marketing Penetration Strategy Recommendations for Versuni in Germany Heating and Cooling Market
Katherine Talim