Vol. 11 No. 2 (2023): iBuss Management

Articles

• The Mediating Effect of Customer Satisfaction Towards The Relationship Between Online and Offline Service Quality to Customer Loyalty at Uniqlo Indonesia

  Gareth Eugene, Jennifer Tjitra Wiryawati

• The Effect of Celebrity Endorsement on Purchase Intention Mediated by Brand Image: Industry and Brand Level Analysis

  Viriyani Viriyani, Ansell Kevyn Sutrisno

• The Impact of E-Service Quality on Customers’ Satisfaction Mediated by Customer Trust in the Case of Zalora Indonesia

  Jocelyn Widjaja, Kyoko Suwandi Djaja

• An Analysis of Tanamera Coffee’s Servicescape Towards Employee Service Quality and Behavioral Intention, Mediated by Overall Service Quality

  Leonardus Bryan Himawan, Daniel Victor Sutikno

• The Effect of E-Service Quality Mediated by Customer Satisfaction, Perceived Value, Customer Engagement, and Brand Image on Lazada Indonesia's Customer Loyalty

  Kevin Nicholas Valentino, Steven Raharjo

• The Mediating Role of Organizational Commitment on the Relationship Between Transformational Leadership and Employee Retention for Cafés in Surabaya

  Stefanie Saphira, Christian Wibisono

• The Optimization of Power BI Utilization in JDE’s Financial Reporting and Analysis Practices in Order to Increase Efficiency and Create Higher Quality Reports

  Mevina Noviani Rahmatharun

• The Impact of Social Media Marketing Towards Purchase Intention Sequentially Mediated by Brand Equity and E-WOM: A Case of Erigo

  Allen Widhi Wiratama, Nicola Nicola

• Effect of Perceived E-Service Quality Towards Behavioral Intention Mediated by Customer Satisfaction: A Case of UNIQLO Indonesia

  Daniellus Wilfredo

• Strategy to Redesign Upfield’s Current Internship Program Into An Equitable, Company-Wide Program That Positively Impacts Both The Company and The Interns

  Debbie Davita

• Marketing Penetration Strategy Recommendations for Versuni in Germany Heating and Cooling Market

  Katherine Talim