Vol 9, No 2 (2021)

iBuss Management

Table of Contents

Articles

The Study of Fama and French Five-Factor Model in Indonesian Stock Market between 2005-2019
Bryan Buditomo, Steven Candra
Factors Influencing Impulse Buying Behavior on E‐commerce Platform Mediated by Pleasure and Arousal in The Case of Shopee in Indonesia
Audrey Byastira Hariadi, Frishella Gunawan
The Impact of Green Marketing Mix towards Purchase Intention with Consumer Attitude as the Mediator in the Case of The Body Shop
Jennifer Kezia Pribadi, Monica Catharina Sunjaya
The Influence of Congruity Between Sponsoring Brand Image, Event Image, And Self Image, Toward Sponsoring Brand Loyalty Mediated by Sponsoring Brand Attitude and Event Attitude: The Case of AXE as The Sponsoring Brand of MPL-ID Season 6
Kevin Tanaya, Samuel Vania Zachary Sutedjo
The Role of Brand Personality in Social Media on Brand Loyalty in the Case of Gojek
Clarissa Laurella, Kenly Salim
The influence of Extraversion, Agreeableness, Conscientiousness, Neuroticism, Openness to Experience, Optimism, Financial Attitude, Financial Knowledge, and Financial Self-Efficacy on The Financial Behaviour of University Students in Indonesia
Rocky Rocky, Shania Nadine Kartawijaya
Board Diversity and Corporate Risk: Evidence from the Indonesian Manufacturing Companies Listed in the IDX in 2016-2019
Fransisca Shania, Pamela Andriani
Gen Z’s Impulse Buying Behavior: The case of Miniso Indonesia on E-commerce Platform
Hermawan Wibisana Sjamsudin
The Impact of E-Service Quality Towards Customer Loyalty Mediated by Customer Perceived Value in the Case of Go-Jek
Kevin Chandra Santoso, Kenanya Rubino
The Impact of Financial Literacy and Risk Perception on the Investment Decisions of Young Adults in Surabaya
Pavita Kelviani Chandra, Laura Brigita Pangkey
The Impact of Customer-Based Brand Equity on Firm Financial Performance Moderated by Brand Likeability: A Case of Indonesian Banking Companies Listed on the Indonesia Stock Exchange
Avedeo Julianto, James Owen Chandra
The Effect of Customer Perceived Value on Purchase Intention of Body Shop Through Purchase Experience and Product Attitude
William Satyaputra Adam, Christian Suhartono
The Effect of CSR Disclosure to the Firm’s the Cost of Debt: Evidence from Indonesian Companies Listed in Sri-Kehati Index from 2010-2019
Christina Aprilia Wijaya, Edward Putra Kusuma
The Influence of Consumer-Based Brand Equity on Consumer Purchase Intention Mediated by Brand Loyalty towards Fast Fashion Industry in Indonesia: A Case Of UNIQLO
Jonathan Wirjohadikusumo, Santy Maulina Santoso
The Impact of Brand Image and Brand Equity towards Brand Loyalty Mediated by Customer Satisfaction in the Case of Greenfields in Indonesia
Sheila Santoso, Xaverius Felix
The Mediating Effect of Brand Experience towards the Impact of Social Media Marketing Activities on Enhancing Brand Loyalty in the Case of Tokopedia Indonesia
Jennifer Giovanni Kalinda, Angela Celine Winatali
The Impact of Brand Love on Consumer Repurchase Intention Mediated by Brand Equity in the Case of Starbucks Indonesia
Teddy Bryan, Darell Setiawan Sutrisno
The Influence of Celebrity Source’s Credibility’s Dimensions and Congruence on Behavioral Intention, with Attitude towards Brand as the Mediator: The Case of BTS as Tokopedia’s Brand Ambassador and Millennial Customers
Melissa Melissa, Geofanny Nathalia
The Effect of CSR To Brand Equity with the Mediating Role of Brand Trust and Corporate Reputation: A Case Study of Unilever Indonesia
Carmelia Veanne, Nicholas Christianto Wijaya
Factors Influencing the Behaviour Intention to Adopt Digital Wallet under COVID-19 (A Case of GOPAY)
William Herdiyanto Subandi, Ian Francis Wahyudi
The Effect of Perceived Value towards Purchase Intention of Haikyuu's Takara Tomy Merchandise in Indonesia
Cindy Kusuma
How Virtual Youtubers Affect People's Purchase Intention: The Case of Kizuna A.I.
Daniel Tjahjono, Owen Sentana
Correlation of Marketing Mix toward Purchase Intention of Teh Roso in Surabaya and Sidoarjo
Zildjian Limanto