Vol. 9 No. 2 (2021): iBuss Management

Articles

• The Study of Fama and French Five-Factor Model in Indonesian Stock Market between 2005-2019

  Bryan Buditomo, Steven Candra

• Factors Influencing Impulse Buying Behavior on E‐commerce Platform Mediated by Pleasure and Arousal in The Case of Shopee in Indonesia

  Audrey Byastira Hariadi, Frishella Gunawan

• The Impact of Green Marketing Mix towards Purchase Intention with Consumer Attitude as the Mediator in the Case of The Body Shop

  Jennifer Kezia Pribadi, Monica Catharina Sunjaya

• The Influence of Congruity Between Sponsoring Brand Image, Event Image, And Self Image, Toward Sponsoring Brand Loyalty Mediated by Sponsoring Brand Attitude and Event Attitude: The Case of AXE as The Sponsoring Brand of MPL-ID Season 6

  Kevin Tanaya, Samuel Vania Zachary Sutedjo

• The Role of Brand Personality in Social Media on Brand Loyalty in the Case of Gojek

  Clarissa Laurella, Kenly Salim

• The influence of Extraversion, Agreeableness, Conscientiousness, Neuroticism, Openness to Experience, Optimism, Financial Attitude, Financial Knowledge, and Financial Self-Efficacy on The Financial Behaviour of University Students in Indonesia

  Rocky Rocky, Shania Nadine Kartawijaya

• Board Diversity and Corporate Risk: Evidence from the Indonesian Manufacturing Companies Listed in the IDX in 2016-2019

  Fransisca Shania, Pamela Andriani

• Gen Z’s Impulse Buying Behavior: The case of Miniso Indonesia on E-commerce Platform

  Hermawan Wibisana Sjamsudin

• The Impact of E-Service Quality Towards Customer Loyalty Mediated by Customer Perceived Value in the Case of Go-Jek

  Kevin Chandra Santoso, Kenanya Rubino

• The Impact of Financial Literacy and Risk Perception on the Investment Decisions of Young Adults in Surabaya

  Pavita Kelviani Chandra, Laura Brigita Pangkey

• The Impact of Customer-Based Brand Equity on Firm Financial Performance Moderated by Brand Likeability: A Case of Indonesian Banking Companies Listed on the Indonesia Stock Exchange

  Avedeo Julianto, James Owen Chandra

• The Effect of Customer Perceived Value on Purchase Intention of Body Shop Through Purchase Experience and Product Attitude

  William Satyaputra Adam, Christian Suhartono

• The Effect of CSR Disclosure to the Firm’s the Cost of Debt: Evidence from Indonesian Companies Listed in Sri-Kehati Index from 2010-2019

  Christina Aprilia Wijaya, Edward Putra Kusuma

• The Influence of Consumer-Based Brand Equity on Consumer Purchase Intention Mediated by Brand Loyalty towards Fast Fashion Industry in Indonesia: A Case Of UNIQLO

  Jonathan Wirjohadikusumo, Santy Maulina Santoso

• The Impact of Brand Image and Brand Equity towards Brand Loyalty Mediated by Customer Satisfaction in the Case of Greenfields in Indonesia

  Sheila Santoso, Xaverius Felix

• The Mediating Effect of Brand Experience towards the Impact of Social Media Marketing Activities on Enhancing Brand Loyalty in the Case of Tokopedia Indonesia

  Jennifer Giovanni Kalinda, Angela Celine Winatali

• The Impact of Brand Love on Consumer Repurchase Intention Mediated by Brand Equity in the Case of Starbucks Indonesia

  Teddy Bryan, Darell Setiawan Sutrisno

• The Influence of Celebrity Source’s Credibility’s Dimensions and Congruence on Behavioral Intention, with Attitude towards Brand as the Mediator: The Case of BTS as Tokopedia’s Brand Ambassador and Millennial Customers

  Melissa Melissa, Geofanny Nathalia

• The Effect of CSR To Brand Equity with the Mediating Role of Brand Trust and Corporate Reputation: A Case Study of Unilever Indonesia

  Carmelia Veanne, Nicholas Christianto Wijaya

• Factors Influencing the Behaviour Intention to Adopt Digital Wallet under COVID-19 (A Case of GOPAY)

  William Herdiyanto Subandi, Ian Francis Wahyudi

• The Effect of Perceived Value towards Purchase Intention of Haikyuu's Takara Tomy Merchandise in Indonesia

  Cindy Kusuma

• How Virtual Youtubers Affect People's Purchase Intention: The Case of Kizuna A.I.

  Daniel Tjahjono, Owen Sentana

• Correlation of Marketing Mix toward Purchase Intention of Teh Roso in Surabaya and Sidoarjo

  Zildjian Limanto