Vol. 8 No. 2 (2020): iBuss Management

Articles

• Mediating Role of Affective Commitment in the Relationship between HRM Practices and Employee Engagement in the Context of Surabaya’s Millennial Workforce in the Manufacturing Sector

  Felicia Trifena Christanto

• Attracting Talent: The Role of Social Media and Employer Attractiveness on Job Pursuit Intention Mediated by Corporate Reputation in E-commerce Companies of Indonesia

  Anthony Julius Tedjokumolo, Benedictus Jevon Tjoanda

• The Effect of e-WOM, Neutral-Third Party Source, and Manufacturer or Retailer Source as Online Information Sources toward Purchase Intention with the Mediation of Brand Attitude on Nature Republic

  Jesslyn Ivana Joviaal, Melinda Tasya Halim

• LG Electronics Benelux B.V. Employee Retention Policy Improvement

  Ryan Nathaniel Limantara

• Corporate Governance and Equity Finance: Evidence from the Indonesian Manufacturing Companies Listed in the IDX in 2016-2018

  Yuan Natalia Puteri Wibowo, Caroline Angela

• The Effect of Source Credibility, Source Attractiveness, Product Matchup, and Meaning Transfer toward Purchase Intention Mediated by Consumer Attitude on Fashion Industry in Indonesia

  Olivia Rahayu, Wilson Arifin

• Software Asset Management Improvement and Implementation

  Timothy Alexander

• CitizenM’s South East Asia Market Entry Analysis

  Sebastian Kornelius

• Developing KPI Dashboard for The Kraft Heinz Company

  Gabriela Clara

• Vooya’s Digital Marketing Communication Strategy Improvement

  Jason Winston Wibawa

• Effective Marketing Strategy for ADK Insights

  Jennifer Talim

• Improving Avery Dennison Employer Branding to Anticipate Future Company Talent Pipeline Problems

  Hans Christopher William

• Improving the Marketing Operations Department’s Business Process Efficiency at the Kraft Heinz Company

  Jessica Vivi Pribadi

• The Impact of Brand Authenticity, Brand Experience, and Self-Congruity Toward Brand Loyalty as Mediated by Brand Love: A Case of Apple Inc.

  Michael Gunawan, Vincenzio Evan Siemon

• Factors Influencing the Behaviour Intention to Adopt Digital Banking (A Case of Jenius)

  Jessica Shannon, Justian Fideniel

• The Significance of Key E-Service Quality Dimensions Toward Customer Loyalty of Generation Y and Generation Z when Shopping Fashion Products Online at Shopee Indonesia with Customer Perceived Value as the Mediator

  Monica Christy Setiawan

• The impact of informativeness, credibility, entertainment, and irritation on Gen Z’s purchase intention mediated by advertising value in the case of Instagram Stories Advertising

  Jaya Saputra, Jeovanni Jonson

• The Influence of Service Quality Dimensions towards Customer Loyalty with Customer Satisfaction as the Mediator for Hokky Supermarket

  Christina Christina

• The Impact of Hedonic Shopping Motivation towards Impulse Buying Behavior moderated by money availability, time availability, and task definition: A case of ZARA in Indonesia

  Chynthia Fang

• Factors Affecting Generation Z’s Intention to Reuse GrabCar’s Service: The Mediating Effect of Customer Satisfaction

  William Gunawan, Maria Dewi

• The Influence of Board Diversity on Firm Performance in Infrastructure, Utility, and Transportation Sector

  Jemmy Tristano

• The Influence of Environmental Concern, Warm Glow, Utilitarian environmental Benefits, Self-Expressive Benefits, and Nature Experiences Toward Purchase Intention with The Mediation of Brand Attitude: The Case of The Body Shop

  Hans Christian Adinata

• How Marketing Mix of Grab Affects Customer Loyalty

  L. Rananda Bintara Chandra