Hersiana, Melissa
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Vol 10, No 1 (2022): Jurnal Hospitality dan Manajemen Jasa - Articles
PENGARUH CELEBRITY-PRODUCT CONGRUENCE DAN CELEBRITY-CONSUMER CONGRUENCE TERHADAP ATTITUDE TOWARDS BRAND DAN PURCHASE INTENTION PRODUK McDONALD’S INDONESIA; STUDI KASUS MCD X BTS
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