Pengaruh Experience Value Terhadap Intensi Berperilaku Dengan Kepuasan Sebagai Intervening Pada Heritage Tourism Surabaya

Karina Leliga(1*), Elra Angelina(2), Serli Wijaya(3),


(1) 
(2) 
(3) 
(*) Corresponding Author

Abstract


Abstrak : Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh dimensi experience value terhadap intensi berperilaku wisatawan dengan kepuasan wisatawan sebagai variabel intervening. Pengumpulan data dalam penelitian ini didapat dari kuesioner yang disebarkan kepada 225 wisatawan yang telah mengikuti tur Surabaya Heritage Track. Hasil penelitian menunjukkan bahwa experience value memiliki pengaruh yang signifikan terhadap kepuasan dan intensi berperilaku wisatawan. Kepuasan wisatawan juga memiliki pengaruh positif dan signifikan terhadap intensi berperilaku wisatawan. Kepuasan wisatawan menjadi mediasi secara parsial dalam pengaruh experience value terhadap intensi berperilaku wisatawan.
Kata Kunci :Experience value, kepuasan, intensi berperilaku, heritage.
Abstarct : The study was conducted to determine the effect of tourist experience value at Surabaya Heritage Track on behavioral intention with tourist satisfaction as the intervening variable. The result showed that experience value had a significant impact on tourist satisfaction and tourist behavioral intention. Tourist satisfaction also had a positive and significant impact on tourist behavior intention. Tourist satisfaction appeared to be partially mediating variabel of the effect of experience value on tourist behavioural intention.
Keywords : Experience value, satisfaction, behavior intention, heritage.


Full Text:

PDF

References


Penerbit Universitas Diponegoro

Ghozali, I. (2014). Structural equation modelling metode alternative denan partial least square(PLS) edisi 4. Semarang: Undip

Hall, C. M., & Weiler, B. (Eds.). (1992).Special interest tourism. Belhaven Press

Hannabus, S. (1999) Postmodernism and the heritage experience, Library Managemnt 20(5): 295-302.

Hannabus, S. (1999). Postmodernism and the heritage experience, Library Managemnt 20(5): 295-302.

Hermawan, A. (2005). Penelitian bisnis paradigm kuantitatif. Jakarta : Grasindo.

Holbrook, M. B. (1999). in Holbrook, M.B. (Ed.), Consumer value: A framework for analysis and research. Routledge: New York, NY

ICOMOS (1999) Cultural Tourism Charter, Paris: ICOMOS. Available at : http://icomos.org (accessed 14 May 2014).

Jin, N. P., Lee, S., & Lee, H. (2013). The effect of experience quality on perceived value, satisfaction, image and behavioral intention of water park patrons: new versus repeat visitors. International Journal of Tourism Research, 17(1), 82-95. Keng, C.J. & Ting, H.Y. (2009), The acceptance of blogs: using a customer experiential value perspective, Internet Research, 19 (5), pp. 479-495.

Kotler, P. & Keller, K. L. (2009). Marketing management (13th ed.). New Jersey: Pearson Prentice-Hall.

Kuncoro, M. (2003). Metode riset untuk bisnis dan ekonomi. Yogyakarta : Erlangga Mathwick, C., Malhotra, N. K., & Rigdon, E. (2001). Experiential value: conceptualization, measurement and application in the catalog and internet shopping environment, Journal of Retailing, 77 (1), pp. 39-56.

Mathwick, C., Malhotra, N. K., & Rigdon, E. (2002). The effect of dynamic retail experiences on experiential perceptions of value: an internet and catalog comparison. Journal of Retailing, 78(1), 51–60.

McKercher, B., Ho, S. Y., du Cross, H. (2005). Relationship between tourism and cultural heritage management, Tourism Managment 26(4): 539-548

Nazir, Moh. (2005). Metode penelitian. Jakarta: Ghalia Indonesia.

Noe, Nurul. (2016). Keliling surabaya gratis dengan bus Surabaya Heritage Track. Retrieved October 10, 2018 from https://nurulnoe.com/keliling-surabaya-gratis-dengan-bus-surabaya-heritage-track/

Nukti, Yuniari. (2018). Wisata gratis explore surabaya dengan bus Surabaya Heritage Track. Retrieved October 10, 2018 from http://yuniarinukti.com/6253/wisata-gratis-explore-surabaya-dengan-bus-surabaya-heritage-track Othman, Z., Zahari, M. S. M., & Radzi, S. M. (2013). Customer behavioral intention: influence of service delivery failures and service recovery in Malay restaurants. Procedia - Social and Behavioral Sciences, 105, 115–121.

Pearce, P, L. and Lee, U.I. (2005). Developing the travel career approach to tourist motivation, Journal of Travel Research 43: 226-237.

Pine, B., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review, July-August, 97–105

Pine, B., & Gilmore, J.H. (1999).The experience economy. Boston, MA : Harvard Business Review Press. Prayag, G., Hosany, S., & Odeh, K. (2013). The role of tourists’ emotional experiences and satisfaction in understanding behavioral intentions. Journal of Destination Marketing & Management, 2(2), 118-127.

Reisinger, Y., & Turner, L, W. (2003). Cross-cultural behaviour in tourism: Concepts and analysis. Oxford : Butterworth-Heinemann. Richards, G. (2001). The Experience Industry and the Creation of Attractions. In Cultural Attractions and European Tourism, edited by G. Richards, 55–69. Oxfordshire, UK: CABI Publishing.

Sarwono, J. (2006). Metode penelitian kuantitatif dan kualitatif. Yogyakarta: Graha Ilmu. See-To, E.W.K., Papagiannidis, S., & Cho, V. (2012). User experience on mobile video appreciation: how to engross users and to enhance their enjoyment in watching mobile video clips, Technological Forecasting and Social Change, 79 (8), pp. 1484-1494.

Simamora, B. (2004). Riset pemasaran : falsafah, teori, dan aplikasi. Jakarta: PT Gramedia Pustaka Utama.

Sugiama, A Gima S. (2011). Developing model of agri-trourism based on tourism quality components that influencee tourist satisfaction and loyalty (Case of Service in Bandung), Proceeding-International Seminar on Scientific Issues and Trends (ISSIT)-2011, BSI Univesity, Yogyakarta.

Sugiyono. (2003). Statistika untuk penelitian. Bandung: CV Alfabeta

Sugiyono. (2012). Metode penelitian bisnis. Bandung : Alfabeta.

Sugiyono. (2014). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan r&d. Bandung: Alfabeta

Urry, J. (2002). The tourist gaze, Second edition, London: Sage.

Usman, Husaini. 2003. Metodologi penelitian sosial. Jakarta: Bumi Aksara

Whyte, B., Hood, T., & White, B. (eds). (2012). Cultural and heritage tourism: A handbook for community champions. Federal Frovincial Territorial Minister Of Cultural And Heritage: Ottawa. Wu, C. H. J. & Liang, R. D. (2009). Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants, International Journal of Hospitality Management, 28(4), pp. 586-593.

Zhang, J., Dewald, B., & Neirynck, B. C. (2009). Experiential Values for Casino Hotels in Macao, Journal of Quality Assurance in Hospitality & Tourism, 10:2, 75-92.


Refbacks

  • There are currently no refbacks.