Vol. 10 No. 2 (2024): Jurnal Strategi Pemasaran

Vol 10 No 2 (2024)

• PENGARUH ADVERTISING CONTENT VALUE TERHADAP PURCHASE INTENTION COOKIE BOMB FUDGYBRO MELALUI INTENTION TO SHARE ADVERTISING CONTENT SEBAGAI VARIABEL INTERVENING

  Sherly Novi Permatasari

  10

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• Pengaruh SNS Content Quality Terhadap Purchase Intention Produk Monsieur Spoon Melalui Customer Engagement Sebagai Variabel Intervening

  Kimberly Winata

  10

• Analisa E-Service Quality dan E-Satisfaction Pengguna Weverse Shop

  Venny Wijaya

  10

• PENGARUH BRAND SELF CONGRUENCE TERHADAP BRAND ATTACHMENT YANG DI MEDIASI OLEH YANG DI MEDIASI OLEH BRAND LOVE. STUDI KASUS: LOUIS VUITTON

  Virginia Alouisia

  14

• The Effect of Live Streaming on Impulsive Buying with Consumer Trust as an Intervening Variable in Purchasing Skincare Products "Somethinc"

  Mellynda Monica Putri

  11

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