PENGARUH RELATIONSHIP BENEFITS PADA RELATIONSHIP CONTINUITY MELALUI RELATIONSHIP VALUE TERHADAP PELANGGAN PT. XYZ

Raymond Nathaniel Halim(1*),


(1) 
(*) Corresponding Author

Abstract


This study aimed to analyze the effect of Relationship Benefits to Relationship Continuity through Relationship Value towards the PT. XYZ's customers . This study will be conducted by distributing questionnaires to 30 respondents who have ever made a purchase from PT. XYZ more than 1 time. Analysis technique used is quantitative analysis technique.

Keywords


Relationshi[p Benefits, Relationhsip Value, Relationship Continuity

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