Jurnal Strategi Pemasaran

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Home > Vol 10, No 2 (2024)

Vol 10, No 2 (2024): Jurnal Strategi Pemasaran

Table of Contents

Vol 10 No 2 (2024)

PENGARUH ADVERTISING CONTENT VALUE TERHADAP PURCHASE INTENTION COOKIE BOMB FUDGYBRO MELALUI INTENTION TO SHARE ADVERTISING CONTENT SEBAGAI VARIABEL INTERVENING Sherly Novi Permatasari

PDF 10

Pengaruh SNS Content Quality Terhadap Purchase Intention Produk Monsieur Spoon Melalui Customer Engagement Sebagai Variabel Intervening Kimberly Winata

10

Analisa E-Service Quality dan E-Satisfaction Pengguna Weverse Shop Venny Wijaya

10

PENGARUH BRAND SELF CONGRUENCE TERHADAP BRAND ATTACHMENT YANG DI MEDIASI OLEH YANG DI MEDIASI OLEH BRAND LOVE. STUDI KASUS: LOUIS VUITTON Virginia Alouisia

14

The Effect of Live Streaming on Impulsive Buying with Consumer Trust as an Intervening Variable in Purchasing Skincare Products "Somethinc" Mellynda Monica Putri

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