Sutedjo, Samuel Vania Zachary, Indonesia
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Vol 9, No 2 (2021): iBuss Management - Articles
The Influence of Congruity Between Sponsoring Brand Image, Event Image, And Self Image, Toward Sponsoring Brand Loyalty Mediated by Sponsoring Brand Attitude and Event Attitude: The Case of AXE as The Sponsoring Brand of MPL-ID Season 6
Abstract