PENGARUH KUALITAS PENGALAMAN KULINER TRADISIONAL TERHADAP KEPUASAN DAN NIAT BERPERILAKU WISATAWAN DOMESTIK DAN WISATAWAN ASING DI SOLO

Reynaldo Hartanto Chandra Wirkarsa, Andreas Limanjaya, Deborah Christine Widjaja, regina jokom

Abstract


Abstrak - Penelitian ini bertujuan untuk mengetahui adanya pengaruh dari kualitas pengalaman kuliner terhadap niat berperilaku wisatawan domestik dan mancanegara di Solo melalui kepuasan terhadap pengalaman kuliner Solo dan kepuasan terhadap pengalaman destinasi di Solo sebagai variable intervening. Total responden dalam penelitian adalah 200 responden yang mengunjungi Solo dan menikmati makanan tradisional Solo. Jenis penelitian yang digunakan adalah kuantitatif yang bersifat kuantitatif kausal. Teknik pengolahan data dalam penelitian ini menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa kualitas pengalaman kuliner memberikan pengaruh signifikan pada niat berperilaku wisatawan domestik dan mancanegara dengan kepuasan terhadap kuliner dan kepuasan terhadap destinasi sebagai variable intervening.

 

Kata kunci: Kualitas kuliner, pengalaman kuliner, pengalaman destinasi, kepuasan, niat berperilaku wisatawan, pariwisata

 

Abstract - This study aimed to determine the effect from the quality of Culinary experience in Solo towards both domestic tourist and foreigner’ behavior intentions, with culinary and destination’ satisfaction as intervening variables. With total 200 respondents who have visited Solo and enjoy Solo’s culinary, the research method used is SEM-PLS. The results showed that the quality of culinary experience significantly brings positive influence and effect on both domestic tourist and foreigners’ behavior intentions with culinary and destination’ satisfaction as intervening variables.

 

Keywords: Culinary quality, culinary experience, destination experience, satisfaction, tourist’s behavior intention, tourism.


Full Text:

PDF

References


DAFTAR REFERENSI

Abdillah, W. & Jogiyanto, H.M. (2015). Partial least square (PLS) – Alternatif structural equation modeling (SEM) dalam penelitian bisnis. Yogyakarta:

Andi.

Bjork, P and Kauppinen-Raisanen, H (2013). Culinary-gastronomic tourism – a search for local food experiences. Nutrition and Food Science, 4(4), 294-309.

Bjork, P. and Kauppinen-Raisanen, H. (2014). Exploring the multi-dimensionality of traveller’s culinary-gastronomic experiences. Current Issues in Tourism.

Guntoro, B and Hui, T. (2013). Travel Satisfaction and Revisit Intention of Chinese Visitors: The Case of Singapore. Advances in Hospitality and Leisure, 9, 29–47.

Karim, S. A. and Chi, C. G. (2010). Culinary Tourism as a Destination Attraction:

An Empirical Examination of Destination’s Food Image. Journal of

Hospitality Marketing & Management, 19(6), 531-555.

Kivela, J. and Crotts, J.C. (2006). Tourism and gastronomy: gastronomy’s influence on how tourists experience a destination. Journal of Hospitality and

Tourism Research, 30(3), 354-377.

Kementerian Pariwisata dan Ekonomi Kreatif. (2015, November 23). Siaran pers dialog gastronomi nasional dan peluncuran 5 destinasi wisata kuliner

unggulan 2015. Retrieved from: http://www.kemenpar.go.id/asp/detil.asp?c=16&id=3024

Kementerian Pariwisata. (2017, September 28). Siaran Pers Pesona Wisata Kuliner Nusantara 2017 Tingkatkan Kunjungan Wisatawan Retrieved from: http://www.kemenpar.go.id/asp/detil.asp?c=16&id=3777

Marketeers.com. (2017, Desember 28). Melihat Tren Wisatawan Nusantara Tahun 2017. Retrieves from : http://marketeers.com/melihat-tren-wisatawan-nusantara-tahun-2017/

http://www.solopos.com. (2018, Februari 05). Jumlah Wisatawan Solo. Retrieved

from : http://www.solopos.com/2018/02/05/wisata-solo-duh-jumlah-wisatawan-ke-solo-menurun-pengelola-objek-wisata-diminta-berbenah-891532

Kementerian Pariwisata. (2012, Juni 17). Wisata Minat Khusus Efektifkan

Kunjungan Wisatawan. Retrieved from:

http://www.kemenpar.go.id/asp/detil.asp?c=16&id=1652

Travel.detik.com(2012, Oktober). 7 Wisata Minat Khusus di Indonesia. Retrieved from: https://travel.detik.com/travel-news/d-2053559/ini-dia-7-wisata-minat-khusus-di-indonesia

Surakarta.go.id. Kunjungan Wisatawan ke Solo Terus Meningkat. Retrieved from : http://surakarta.go.id/?p=8876

Kuester, Sabine (2012): MKT 301: Strategic Marketing & Marketing in Specific Industry Contexts, University of Mannheim, p. 11

Long, L.M. (2004), Culinary Tourism, The University Press of Kentucky, Lexington, KY

Pestek, A. and Cinjarevic, M. (2014), “Tourist perceived image of local cuisine:

the case of Bosnianfood culture”, British Food Journal, 116(11), 1821-1838.

Pestek and Nikolic, 2. (2014). Culinary-gastronomic tourism – a. 296

Kusuma, C. B., & Gedalia, A. A. (2017). Kualitas Pengalaman Kuliner Bali dan Pengaruhnya terhadap Niat Berperilaku Wisatawan.

Rajaratnam, S.D and Nair, V. (2015). Destination quality and tourist’s behavioural intentions: rural tourist destinations in Malaysia. Worlwide Hospitality and Tourism Themes, 7(5), 463-472.

Rajaratnam, S.D., Munikrishnan, U.T., Pahlevan Sharif, S. and Nair, V. (2015). Service quality and previous experience as a moderator in determining tourists’ satisfaction with ruraltourism destinations in Malaysia: a partial least squares approach. Procedia-Social and Behavioural Sciences, 144, 203-211.

Roozbeh B. H. (2016). Effect of food experience on tourist satisfaction: the case of Indonesia. International Journal of Culture, Tourism and Hospitality Research, 10 (Iss 3), 272 – 282.

Roozbeh, B.H., Ng, S.I and Boo, H.C. (2012). Effect of food experience on overall satisfaction: comparison between first-time and repeat visitors to Malaysia. International Food Research Journal, 20(1), 141-146.

Santoso, S. (2007). Structural Equation Modeling: Konsep dan Aplikasi dengan

AMOS. Jakarta: Elex Media Komputindo.

Seo, S. and Yun, N. (2015). Multi-dimensional scale to measure destination food image: case of Korean food. British Food Journal, 117(12), 2914-2929.

Hansen, K. V., Jensen, Ø., & Gustafsson, I.-B. (2005). The meal experiences of a

´ la carte restaurant customers. Scandinavian Journal of Hospitality and Tourism, 5(2), 135–151.

Wang, Y., Becken, S., Alaei R., A., McLennan, C., & Chen, J (2016). More important than ever: measuring tourist satisfaction. Griffith Institute for Tourism Research Report Series Report No 10. Griffith University, Queensland, Australia.

Atintzoglou, T., Heide, M., & Borch, T. (2015). Food souvernirs : buying behaviour of tourists in Norway. British Food Journal, 118, 119-131.

Widodo, A. W., & Mahmudy, W. F. (2010). Penerapan algoritma genetika pada sistem rekomendasi wisata kuliner. Jurnal Ilmiah Kursor : Menuju Solusi Teknologi Informasi , 5, 205-211.

Prayag, G., Hosany, S., & Odeh, K. (2013). The role of tourists' emotional experiences and satisfaction in understanding behavioral intentions. Journal of Destination Marketing & Management, 2, 118-127.

Prasetiyo, B. (2016, January 22). Indonesia Wins Three UN-WTO Awards. Tempo.co,Retrievedfromhttps://en.tempo.co/read/news/2016/01/22/ 199738414/Indonesia-Wins-Three-UN-WTO-Awards

UNWTO. (2007). A Practical Guide to Tourism Destination Management (Vol.

. Madrid, Spain: World Tourism Organization.

Wijaya, S., Morrison, A., Nguyen, T., & King, B. (2016). Exploration of Culinary Tourism in Indonesia: What Do the International Visitors Expect?. Asia Tourism Forum 2016 – The 12th Biennial Conference of Hospitality and Tourism Industry in Asia (ATF-16). Atlantis Press.

Sugiyono. (2016). Metode penelitian kuantitatif, kualitatif dan R & D. Bandung:

Alfabeta.

Sugiyono. (2017). Metode penelitian kuantitatif, kualitatif, dan R&D. Bandung:

Alfabeta.

Suwono, J., & Fedryan. (2017). Kualitas Pengalaman Kuliner Yogyakarta dan Pengaruhnya terhadap Kepuasan dan Niat Berperilaku Wisatawan Domestik dan Mancanegara.

Chang, R.C.Y., Kivela, J. & Mak, A.H.N. (2011). Attributes that influence the evaluation of travel dining experience: When East meets West. Tourism Management, 32(2), 307-316.

Chen, C, et al. (2016). “Holiday experiences, stress relief and life satisfaction - is there a relationship?” Tourism Management, 53, 140-147.

Douglas, N., and Derrett, R. (2001). Special interest tourism. Miton, QLD: John Wiley & Sons Australia, Ltd.

Ghozali, I. (2011). Analisa multivariate spss. Semarang: Badan Penerbit Universitas Diponegoro.

Goeldner, C.R., & Ritchie, J.R. (2009). Tourism: Principles, practices,

philosophies. Hoboken, NJ: Wiley.


Refbacks

  • There are currently no refbacks.