PENGARUH e-SATISFACTION & e-TRUST KONSUMEN HOTEL TERHADAP ONLINE REPURCHASE INTENTION di Traveloka

stevan ady susanto(1*),


(1) 
(*) Corresponding Author

Abstract


Penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh e-satisfaction dan e-trust pada saat reservasi hotel menggunakan Traveloka terhadap online repurchase Intention. Teknik analisis data yang digunakan dalam penelitian kuantitatif ini adalah Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa e-satisfaction dan e-trust berpengaruh positif dan signifikan terhadap online repurchase intention. Variabel e-satisfaction ­diketahui juga berpengaruh secara positif dan signifikan terhadap e-trust, maka dari itu e-satisfaction juga berpengaruh terhadap online repurchase intention secara tidak langsung melalui ­e-trust sebagai variable moderating.

 

Kata Kunci: E-satisfaction, E-trust, Online Repurchase Intention, Traveloka.


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