INVESTIGATING CUSTOMER PREFERENCE WHEN CHOOSING A RESTAURANT IN SURABAYA, INDONESIA
Keywords:
Corporate action, investor’s response, cumulative abnormal return.Abstract
Abstract – Investigating Customer Preference When Choosing a Restaurant in Surabaya, Indonesia
The purpose of the research is to analyses the factors which influencing customers when choosing restaurants in Surabaya, Indonesia. The examination started by doing the secondary research by the author in-depth about the consumer behavior, customers’ preferences, and restaurants industry specifically in Surabaya, Indonesia. The next part of the research is the secondary research which is conducted between 25th December 2016 and 8th January 2017 distributed 200 questionnaires to customers in Surabaya, Indonesia. The result is analyzed and compared to the theoretical background and the literature review. After analyzed and compared the author concluded the result of the factors which influencing customers when choosing restaurant in Surabaya, Indonesia. However, customers in Surabaya, Indonesia influenced by many things when choosing restaurants and the main factors is the quality of the food as the first and the service quality as the second. In addition there are some differences of the influencing factors between female and male when choosing restaurants in Surabaya, Indonesia.
References
Alam, Monzurul. (2013) ‘The strategic decision making process and influence of personality - Six case studies of farms in Sweden’ Degree project / SLU, Department of Economics. No 773 ISSN 1401-4084.
Ali, Kapoor, and Moorthy. (2010) ‘Buying behaviour of consumers for food products in an emerging economy’ British Food Journal. Vol. 112 Iss 2 pp. 109 – 124.
Anić, Rajh, and Rajh. (2014) ‘Antecedents of food-related consumer decision-making styles’ British Food Journal. Vol. 116 Iss 3 pp. 431 – 450.
Arifin, Bibon, Saadiah, and Abdulah. (2011) ‘Restaurant’s Atmospheric Elements: What the Customer Wants’ Journal of asian Behavioural studies. Vol. 1 No. 2.
Astuti and Hanan. (2012) ‘The Behaviour of Consumer Society in Consuming Food at Restaurants and Cafes’ Procedia - Social and Behavioral Sciences. 42 (2012) 429 – 435 1877.
Atalik and Arslan. (2009) ‘Customer Value Analysis from a Customer's Perspective: Case of Turkish Airlines Domestic Passengers’ International Business Research. Vol. 2, No. 3.
Brodeur, Israel, and Craig. (No date) ‘Using Secondary Data to Build Strong Extension Programs’ [Online] [Data accessed on 4th January 2017] Available from http://pdec.ifas.ufl.edu/lrp/pdfs/EDIS_Using%20Secondary%20Data.pdf
Bray, J. (2008) ‘Consumer Behaviour Theory: Approaches and Models’
Bujisic, Hutchinson, and Parsa. (2014) ‘The effects of restaurant quality attributes on customer behavioral intentions’ International Journal of Contemporary Hospitality Management. Vol. 26 Iss 8 pp. 1270 – 1291.
Chen and Hu. (2010) ‘How determinant attributes of service quality influence customerperceived value’ International Journal of Contemporary Hospitality Management. Vol. 22 Iss 4 pp. 535 551.
Chodzaza and Gombachika. (2013) ‘Service quality, customer satisfaction and loyalty among industrial customers of a public electricity utility in Malawi’ International Journal of Energy Sector Management. Vol. 7 Iss 2 pp. 269 – 282.
Dantzker and Hunter. (2012) ‘Research Methods for Criminology and Criminal Justice, Third edition’ Unknown place of publication: Jones & Bartllett Learning, LLC.
Etikan, Musa, Alkassim. (2016) ‘Comparison of Convenience Sampling and Purposive Sampling’ American Journal of Theoretical and Applied Statistics. Vol. 5, No. 1, 2016, pp. 1-4.
Farrell & Associates Pty. Limited. (2002) ‘Defining Services in Your Organisation’ Unknown place of publication: Farrell & Associates Pty. Limited. [Online] [Data access on 8th October 2016] available from http://www.farrell-associates.com.au/Papers/Defining%20Services.pdf
Furaiji, Łatuszyńska, and Wawrzyniak. (2012) ‘An Empirical Study of the Factors influencing Consumer Behaviour in the Electric Appliances Market’ Contemporary Economics. Vol. 6 Issue3 pp. 76-86.
Golafshani, N. (2003) ‘Understanding Reliability and Validity in Qualitative Research’ The Qualitative report. Vol. 8.
Ha and Jang. (2013) ‘Attributes, consequences, and consumer values’ International Journal of Contemporary Hospitality Management. Vol. 25 Iss 3 pp. 383 – 409.
Halka and Lizak. (2013) ‘How to define the Consumer Perceived Price Index? The case of Poland’ NBP Working Paper. No. 160. Warsaw: Economic Institute. [Online] [Data accessed on 28th October 2016] Available from: https://www.nbp.pl/publikacje/materialy_i_studia/160_en.pdf
Hox and Boeije. (No date) ‘Data collection, Primary vs. Secondary’ Netherlands: Utrecht University. [Online] [Data accessed on 4th January 2017] Available from dspace.library.uu.nl
Hutchinson and Parsa. (2014) ‘The effects of restaurant quality attributes on customer behavioral intentions’ International Journal of Contemporary Hospitality Management. Vol. 26 Iss 8 pp. 1270 – 1291.
Ilker Etikan, Sulaiman Abubakar Musa, Rukayya Sunusi Alkassim. Comparison of Convenience Sampling and Purposive Sampling. American Journal of Theoretical and Applied Statistics. Vol. 5, No. 1, 2016, pp. 1-4.
Indonesia Investment. (2015) ‘Growth Indonesia’s food & beverage industry in 2015 revised down’ Indonesia-Investment. [Online] [Data accessed on 8th October 2016] http://www.indonesia-investments.com/news/todays-headlines/growth-indonesia-s-food-beverage-industry-in-2015-revised-down/item5386
Kajornboon, A.B. (No date) ‘Using interviews as research instruments’ unknown place of publication: Language Institute Chulalongkorn University [Online] [Data accessed on 6th January 2017] Available from http://www.culi.chula.ac.th/Research/e-Journal/bod/Annabel.pdf
Khaniwale, M. (2015) ‘Consumer Buying Behavior’ International Journal of Innovation and Scientific Research. ISSN 2351-8014 Vol. 14 No. 2 Apr. 2015, pp. 278-286.
Li, Zhai, and Bao. (2010) ‘An empirical study on the decision-making styles of the Chinese peasant consumers’ Journal of Consumer Marketing. Vol. 27 Iss 7 pp. 629 – 637.
Mihart, C. (2012) ‘Modelling the influence of integrated marketing communication on consumer behaviour: an approach based on hierarchy of effects concept’ Procedia - Social and Behavioral Sciences. 62 (2012) 975 – 980.
Mohan, Sivakumaran, and Sharma. (2013) ‘Impact of store environment on impulse buying behavior’ European Journal of Marketing. Vol. 47 Iss 10 pp. 1711 – 1732.
Monette, Sullivan, and DeJong. (2002) ‘Applied Social Research’ Harcourt Press.
Nguyen and Gizaw. (2014) ‘Factors that influence consumer purchasing decisions of Private Label Food Products’ Bachelor thesis in in Business Administration FOA214.
Özdemira, Erdal, Şenc, and Ateşoğlud. (2016) ‘Analyses of word-of-mouth communication and Its effect on students’ university preferences’ Procedia - Social and Behavioral Sciences. 235 (2016) 22–35.