ANALISA FAKTOR YANG DIANGGAP BAIK OLEH MASYARAKAT DI SURABAYA DALAM MENGAKSES SITUS HOTELv

Jesslyn Nathania(1*), Patricia Sampurno(2), Hanjaya Siaputra(3),


(1) 
(2) 
(3) 
(*) Corresponding Author

Abstract


Situs hotel adalah kumpulan halaman web yang saling terhubung, yang dimiliki oleh sebuah akomodasi bertujuan komersial. Penelitian ini melihat kriteria situs hotel berbintang tiga hingga lima yang baik menurut masyarakat Surabaya, menggunakan metode analisis faktor eksploratori. Penelitian ini dilakukan pada seratus sampel masyarakat Surabaya yang pernah mengakses situs hotel bertujuan untuk menemukan faktor situs hotel yang baik. Setelah pengolahan data, peneliti telah menemukan sepuluh faktor baru yang terbentuk, yaitu reservation, accessibility, tourist attraction information, hotel’s other features, hotel’s brand and customer’s account, job vacancy and ease of use, approach convenience, local information, website extra facilities, dan meeting facilities and special request forms. 

Hotel’s website is a bunch of webpage that are connected that is owned by a lodging accommodation for commercial purpose. This study is going to observe Surabaya’s society perception on accessing three star to five star hotel’s website and exploratory factor analysis method is used. This study using a hundred samples as respondents from Surabaya’s society that have been accessing hotel’s website aim to create good hotel website. After data collection, researchers found ten new factors, reservation, accessibility, tourist attraction information, hotel’s other features, hotel’s brand and customer’s account, job vacancy and ease of use, approach convenience, local information, website extra facilities, and meeting facilities & special request forms. 


Keywords


Situs Hotel, Persepsi Konsumen, Atribut Situs Hotel.

References


Akincilar, A., dan Dagdeviren, M. (2014). A hybrid multi-criteria decision making model to evaluate hotel websites. International Journal of Hospitality Management , 36, 263- 271.

Diaz, E. dan Koutra, C. (2013). Evaluation of the persuasive features of hotel chains websites: A latent class segmentation analysis. International Journal of Hospitality Management, 34(1), 338-347.

Gregorius. (1999). Membuat homepage interaktif dengan CGI/Perl. Jakarta: PT Elex Media Komputindo.

Herrero, A., dan Martin, H. S. (2012). Developing and testing a global model to explain the adoption of websites by users in rural tourism accommodations. International Journal of Hospitality Management, 31(4), 1178-1186.

Huizingh, E.K.R.E. (2000). The content and design of web sites: An empirical study. Information and Management, 37(3), 123-134.

Hutama, G. S. (2016, April). Pentingnya domain email dan website resmi bagi hotel. Retrieved March 29, 2017, from Hotelier: http://hotelier.co.id/pentingnya- domain-email-dan-website-resmi- bagi-hotel/.

Jamaluddin, F. (2016, October 24).

Pengguna internet Indonesia 2016 mencapai 132,7 juta. Retrieved March 31, 2017, from Merdeka: http://www.merdeka.com/teknologi/ pengguna-internet-indonesia-2016- mencapai-1327-juta.html.

Kotler, P. (2009). Manajemen pemasaran. Jakarta: Pearson Education, Inc.

Law, R., dan Hsu, C.H. (2005). Customers'

perceptions on the importance of hotel web site dimensions and attributes. International Journal of

Contemporary Hospitality

Management, 17(6), 493-503.

Law, R., Qi, S. dan Buhalis, D. (2010). Progress in tourism management: A review of website evaluation in tourism research. Tourism

Management, 31(3), 297-313.

Lubis, M. (2014, September 03). Indonesian consumers flock online to purchase products and services. Retrieved February 13, 2017, from

Nielsen: http://www.nielsen.com/id/en/press- room/2014/indonesian-consumers- flock-online-to-purchase-products- and-services.html.

O'Connor, P. (2003). On-line pricing: An analysis of hotel-company practices. The Cornell Hotel and Restaurant Administration Quarterly , 44(1), 88- 96.

O'Connor, P., dan Frew, A.J. (2002). The future of hotel electronic distribution: Expert and industry perspectives. The Cornell Hotel and Restaurant Administration Quarterly, 43(3), 33-45.

Republik Indonesia. (1999). Undang- undang No. 8 Tahun 1999 tentang Perlindungan Konsumen. Lembaran Negara RI Tahun 1999, No.8. Jakarta: Sekretariat Negara.

Rong, J., Gang L. dan Rob L. (2009). A contrast analysis on online hotel web service purchasers and browsers. International Journal of Hospitality Management, 28(2009), 466-478.

Salem, I. E., dan Cavlek, N. (2016). Evaluation of hotel website contents: existence-importance analysis. Journal of Hospitality and Tourism Technology, 7(4), 366-389.

Toms, E.G. dan Taves, A.R. (2004). Measuring user perception of web site reputation. Information Processing and Management, 40(2), 291-317.


Refbacks

  • There are currently no refbacks.