ANALISA PERBEDAAN PRIA DAN WANITA DALAM MOTIVASI PEMBERIAN TIP KEPADA KARYAWAN HOTEL DI SURABAYA

Yessica Hartanto(1*), Monika Kristanti(2),


(1) 
(2) 
(*) Corresponding Author

Abstract


Abstrak: Pria dan wanita memiliki motivasi yang berbeda dalam berbagai hal, termasuk
dalam motivasi pemberian tip. Motivasi pemberian tip adalah sebuah dorongan yang
timbul pada pelanggan secara sadar atau tidak sadar untuk memberikan sejumlah kecil
uang kepada karyawan hotel. Penelitian ini bertujuan untuk mengetahui faktor apa saja
yang menjadi motivasi pemberian tip oleh pelanggan kepada karyawan, serta melihat
apakah terdapat perbedaan yang signifikan antara pria dan wanita dalam motivasi
pemberian tip. Hasil dari penelitian ini adalah, terdapat lima faktor yang memotivasi
pelanggan untuk memberikan tip, yaitu social norms, service quality, payment method
and conditions, staff performance, dan altruistic motives. Penelitian ini juga
menunjukkan bahwa pria dan wanita memiliki perbedaan dalam motivasi pemberian tip,
namun tidak berbeda dengan signifikan.
Kata kunci: motivasi, tip, pria, wanita, hotel.
Abstract: Men and women have a different motivation in various ways, including their
motivation for giving tip. Motivation for giving tip is the spirit of customer that comes up
suddenly to give small amount of money to hotel staff. This study aims to find out what
factors that motivate the customer for giving tips to hotel staff, and see whether there are
significant differences between men and women in the motivation of tipping. The results
of this study are, there are five factors that motivate customers to give tips, including
social norms, service quality, payment method and conditions, staff performance, and
altruistic motives. This study also shows that men and women have differences in the
motivation of tipping, but not significantly different.
Keywords: motivation, tipping, men, women, hotel.


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