ANALISA PENGARUH HEDONIC SHOPPING MOTIVATION DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING DI MATAHARI DEPARTEMENT STORE ROYAL PLAZA SURABAYA

Fransisca Oktavina Sutanto(1*),


(1) 
(*) Corresponding Author

Abstract


Penelitian ini bertujuan untuk menganalisa pengaruh Hedonic Shopping Motivation dan Store Atmosphere terhadap Impulse Buying, dengan Positive Emotion sebagai variabel intervening pada Matahari Departement Store Royal Plaza Surabaya. Penelitian ini menggunakan teknik kuantitatif dan metode perhitungan PLS-SEM. Penelitian ini menggunakan sampel sebanyak 100 responden. 


Keywords


Hedonic Shopping Motivation, Store Atmosphere, Positive Emotion, Impulse Buying

Full Text:

Untitled

References


Apipudin. (2013). Brand Switching Analysis dalam Industri Retail Modern.

Arnold, Mark J. dan Reynolds, Kristy. E., (2003). ”Hedonic Shopping Motivation”. Journal of Retailing, Vol. 79 No.2, pp. 77-95.

Babin, B.J., William R.D., & Mitch G. (1994). Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value. Journal of Consumer Research. Vol. 20, pp. 644-656

Beatty, S.E. dan Ferrell, M.E. (1998). Impulse buying: Modeling its precursors, Journal of Retailing. Vol. 74 No. 2, pp. 169-191.

Berman, B. dan Evans, J.R. (2001), Retail Management a strategic approach, Edisi 8. Prentice Hall, United States of America.

Berman, B dan Evans, J.R. (2007). Retail Management : a Strategic Approach. Edisi 10. Pearson Prentice Hall. New Jersey.

Deny, Septian. (2014). 765 Ribu Gerai Ritel Menjamur di Indonesia.

Donovan, R.J. dan Rossiter, J.R. (1982). Store Atmosphere: an Environmental Psychology Approach. Journal of Retailing, Vol. 58 No. 1, pp. 34-57.

Engel, James. F, Roger D. B., dan Paul W. M. (1995). Consumer behaviour. Eight Edition. The Dryden Press, Orlando.

Holbrook, M.B, dan Hirschman, E.C. (1982). The experiential aspects of consumption: consumer fantasies, feelings and fun, Journal of Consumer Research, Vol. 9 (No. 2) pp. 132-140.

Levy, Weitz, and Grewal Dhruv. (2014). Retailing Management. 9th Edition. McGraw-Hill Education: Unites States of America.

M. Taufik Amir. (2004). Manajemen Retail. Penerbit PPM. Jakarta.

Malhotra, Naresh K. (2010). Marketing Research : An applied orientation 6th ed. Boston: Pearson Education, Inc., 2010.

Mehrabian, A., and Russell, J.A. (1974). An Appro-ach to Environmental Psychology. in Fisher, Feffrey D., Paul A. Bell, and Andrew Baum (1984). Environmental Psycholog. 2nd ed. New York: Holt, Rinehart and Winston.

Rook, D.W. 1987. The Impulse Buying. The Journal of Consumer Research, Vol.14. No.2.

Schiffman & Kanuk, (2007), Perilaku Konsumen, dialihbahasakan oleh Zulkifli Kasip, Edisi Ketujuh, Penerbit PT. Indexs.

Sugiyono. (2010), Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta

Sugiyono. (2012). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.

Strahilevitz, M., Myers J. G. (1998). Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell. Journal of Consumer Research. Vol. 24. pp. 436.

Top Brand 2012 Fase 2.

Park. E. J. Kim., Judith Cardona Forney. (2006). A Structural Model of Fashion-Oriented Impulse Buying Behavior. Journal of Fashion Marketing and Management.Vol.10.No 4. pp. 433-446.

Peter, J. P., Olson. J. C. (2005). Consumer Behaviour and Marketing Strategy. New York: Mc. Graw Hill.

Yongki Susilo. (2007). Mencoba yang Serba Instan. Marketing. Jakarta.


Refbacks

  • There are currently no refbacks.