PENGARUH RELATIONSHIP BENEFITS PADA RELATIONSHIP CONTINUITY MELALUI RELATIONSHIP VALUE TERHADAP PELANGGAN PT. XYZ

Raymond Nathaniel Halim

Abstract


This study aimed to analyze the effect of Relationship Benefits to Relationship Continuity through Relationship Value towards the PT. XYZ's customers . This study will be conducted by distributing questionnaires to 30 respondents who have ever made a purchase from PT. XYZ more than 1 time. Analysis technique used is quantitative analysis technique.

Keywords


Relationshi[p Benefits, Relationhsip Value, Relationship Continuity

Full Text:

PDF

References


Andreas Eggert, Wolfgang Ulaga, “ Customer perceived value : a subtitute for satisfaction in business markets ?”, The journal of business & industrial Marketing vol 17, no 2/3 2002

Bassam. (2012). Business relationship development and the influence of psychic distance, 8(3), 73–80.

Chao-Hung Wang and Li-Chang Hsu. (2012). How do Service Ecounters Impact on Relationship Benefits. Corsaro D., Snehota I. (2010) Searching for Relationship Value in Business Markets: Are We Missing Something?, Industrial Marketing Management, Vol. 39.

Edvardsson, D., Fetherstonhaugh, D., Nay, R. and Gibson, S. (2010). Development and initial testing of the Person-centered Care Assessment Tool (P-CAT).

Gronroos, Christian (1996). Relationship Marketing: Strategic and Tactical Impications. Management Decision, 34/3,5. Hutt, M. D., & Speh, T. W. (2001). Business Marketing Management: A strategic view of industrial and organizationall markets. Fort Worth: Harcourt College Publsihers.

James Barry and Tamara S. Terry. (2008). Emperical study of relationship value in industrial services. Journal of Business & Industrial Marketing 23/4 (2008) 228-241q Emerald Group Publishing Limited

Jogiyanto, H.M. 2011. Konsep dan Aplikasi Structural Equation Modelling Berbasis Varian Dalam Penelitian Bisnis. Yogyakarta: UPP. STIM YKPN Joseph P. Cannon, Christian Homburg (2001) Buyer-Supplier Relationships and Customer Firm Costs. Journal of Marketing: January 2001, Vol. 65, No. 1, pp. 29-43.

Kuncoro, Mudrajad. 2003. Metode Riset untuk Bisnis dan Ekonomi. Jakarta : Erlangga.

Levitt, Theodore. 1982. The Marketing Imagination, New York: Free Press

Minyak Kelapa Sawit Indonesia - Produksi & Ekspor CPO _ Indonesia Investments. (2016). Retrieved from http://www.indonesia-investments.com/id/bisnis/komoditas/minyak-sawit/item166

Perkebunan, D. J. (2015). Statistik Perkebunan Indonesia 2013-2015. Jakarta: Direktorat Jenderal Perkebunan.

Prof. Dr. Christian Coenen and Ying Ying Schafer-Cui. (2013). Relationship Value in FM:. A Customer Perspective .

Sugiyono. 2001. Perilaku Pembelian Konsumen dan Komunikasi Pemasaran. Rosda: Bandung

Sugiyono. 2012. Memahami Penelitian Kualitatif. Bandung : ALFABETA.

Sugiyono.(2007).Metode Penelitian pendidikan pedekatan kuantitatif, kualitatif, dan R&D.Bandung: ALFABETA

Sun, P.-C. (2014). AN EMPIRICAL STUDY OF B2B RELATIONSHIP VALUE. OFFERING TYPE AS A MODERATOR .

Ulaga, W., 2003. Capturing value creation in business relationships: a customer perspective. Industrial Marketing Management.

V. Walter, C. Syldatk, R. Hausmann (2010). Screening concepts for the isolation of biosurfactant producing microorganisms Adv. Exp. Med. Biol., 672 (2010), pp. 1–13

Wilson, David and Swati Jantrania (1995),“Understanding the Value of a Relationship,”Asia-Australian Marketing Journal. Wolfgang Ulaga, Andreas Eggert (2006) Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status. Journal of Marketing: January 2006, Vol. 70, No. 1, pp. 119-136.


Refbacks

  • There are currently no refbacks.