ANALISA PENGARUH REBRANDING TERHADAP BRAND ASSOCIATION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING TERHADAP CUSTOMER LOYALTY PADA PT TELKOM INDIHOME SURABAYA
(1) 
(*) Corresponding Author
Abstract
Keywords
Full Text:
PDFReferences
Aaker, David A., 1991, Managing Brand Equity – Capitalizing on the Value of a Brand Name, New York: The Free Press
Dick, A. S. and Basu, K., (1994), Customer Loyalty: Toward and IntegratedConceptual Framework”, Journal of the Academy of Marketing Science, 22, 2,93-113.
Hubanic, Arijana & Hubanic, Vedrana. (2009). Brand Identity and Brand Image.
Malhotra, Naresh K. 2009. Riset Pemasaran Pendekatan Terapan. Jilid 1. Jakarta : PT Index.
Muzellec, Laurent and Mary Lambkin and Manus Doogan, 2003, “Corporate Rebranding : AnExploratory Review”, IrishMarketing Review, Vol 16, No 2, pp 31-40.
Muzellec, Laurent and Mary Lambkin and Manus Doogan 2006, “Corporate rebranding: destroying, transferring or creating brand equity?” European Journal of Marketing, Vol 40, No 7/8, pp803-82
Muzellec, L., Doogan, M. and Lambkin, M. (2003), "Corporate Rebranding - an Exploratory Review", Irish Marketing Review, Vol. 16, No. 2, pp. 31
Oliver, R. L. (1999). Whence Consumer Loyalty?. Journal of Marketing (Special Issue), 63, 33-44.
Plummer, Joseph (2007), Word of Mouth a New Advertising Discipline, Journal of. Advertising.
Söderlund, M. (2006), Measuring Customer Loyalty with Multi-Item Scales”,International Journal of Service Industry Management, 17, 1, 76-98.
www.tekno.liputan6.com
www.tekno.kompas.com
Refbacks
- There are currently no refbacks.