PENGARUH MARKET ORIENTATION TERHADAP COMPETITIVE ADVANTAGE DENGAN INTEGRATED MARKETING COMMUNICATION DAN CUSTOMER ENGAGEMENT SEBAGAI VARIABEL INTERVENING PADA TELKOMSEL DI SURABAYA
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Abstract
This research aims to analyze the effects of market orientation to competitive advantage with integrated marketing communication and customer engagement as intervening variable in Telkomsel at Surabaya.
This research used quantitative analysis with path model method for the technical analysis and distributing questionnaires to 120 Telkomsel users in Surabaya,
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