ANALISA PENGARUH FAKTOR DEMOGRAFI DAN PROMOSI TERHADAP MUNCULNYA IMPULSE BUYING PADA PRODUK KEETORI DI SURABAYA

Willy Halmar Kosasi

Abstract


Abstract- This study was conducted to analyze the
effect of demographic and promotion to the
emergence of impulse buying on products Keetori
in PTC - Surabaya. There were 100 respondents
who contributed to this study. Criteria respondents
were aged over 17 years and have come to Keetori
one time in the last 3 months. Analysis tool used is
Descriptive Analysis and Regression Analysis.

Keywords


Demographic, Customer Behaviour, Promotion, Impulse Buying, Retail, Shopping Mall

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