ANALISA PENGARUH FAKTOR DEMOGRAFI DAN PROMOSI TERHADAP MUNCULNYA IMPULSE BUYING PADA PRODUK KEETORI DI SURABAYA

Authors

  • Willy Halmar Kosasi

Keywords:

perancangan, bahaya bakteri gigi

Abstract

Abstract- This study was conducted to analyze the
effect of demographic and promotion to the
emergence of impulse buying on products Keetori
in PTC - Surabaya. There were 100 respondents
who contributed to this study. Criteria respondents
were aged over 17 years and have come to Keetori
one time in the last 3 months. Analysis tool used is
Descriptive Analysis and Regression Analysis.

References

[1]

Aruman, 2007. EvoLufi Advertuing

Tradidional. Majalah MIX. Oktober.

[2] Buchari Alma. 2002. Manajemen

Pemasaran dan Pemasaran Jasa. CV

Alvabeta: Bandung.

[3] Buedincho, P. 2003. Impulse Purchasing:

Trend or Trait. Orlando: UCF.

[4] Cherepanov, Dasha., Palta, Mari.,

Fryback, Dennis G., and Robert, Stephanie

A. 2010. Erratum to: Gender differences

in health-related quality-of-life are partly

explained by socio-demographic and

socio- economic variation between adult

men and women in the US: evidence from

four US nationally representative data

sets. Journal Quality of Life Research.

Vol.19. No.8:1125.

[5] Cobb Dan Hoyer. 1986. Impulse

Purchasing: A Qualitative Exploration Of

The Phenomenon.

[6] Coley, Amanda, and Brigitte Burgess.

2003. Gender Differences in Cognitive and

Affective Impulse Buying. Journal of

Fashion Marketing and Management, Vo.

7 No. 3, pp. 282-295.

[7] Dharmmesta & Negara. 2003. Normative

Moderators of Impulse Buying Behaviour

[8] E, Jerome, Mc, Carthy dan Wiliam, D,

Perreault, JR. 1993. Dasar-Dasar

Pemasaran Edisi 5. Jakarta: Erlangga.

[9] Engel, James F, et.al., 1995. Consumen

Behavior. Alih Bahasa: Budiyanto, Jilid 1

dan 2, Bina Rupa Aksara, Jakarta.

[10] Fandy Tjiptono,2008, Strategi Bisnis

Pemasaran. Andi. Yogyakarta.

[11] Hadi, Sutrisno. 2006. Metodologi

Research. Edisi Kesepuluh, Yogyakarta:

Andi Offset.

[12] Kacen, Jacqueline J. and Julie A. Lee

(2002). The Influence of Culture on

Consumer Impulsive Buying

Behavior. Journal of Consumer

Psychology. Vol. 12 (2), 163-176.

[13] Kotler, Philip. 1993. Manajemen

Pemasaran Analisis,Perencanaan,

Implementasi dan Pengendalian.

[14] Kotler, Philip dan Amstrong. 2001.

Prinsip-Prinsip Manajemen. Jilid 1 Edisi

Kedelapan. Penerbit Erlangga, Jakarta.

[15] Kuloglu, M., et.al. 2003. Sociodemographic

and clinical characteristics

of patients with conversion disorder in

Eastern Turkey. Journal Social Psychiatry

and Psychiatric Epidemiology. Vol.38.

No.2:88-93.

[16] Loudon dan Bitta. 1993. Consumer

Behavior: Concepts and Application.

[17] Mai, Nguyen Thi Tuyet, and Kwon Jung,

and Garold Lantz, and Sandra G. Loeb.

2003. An Exploratory Investigation into

Impulse Buying Behavior in a Transitional

Economy : a Study of Urban

Consumers in Vietnam. Journal of

International Marketing, Vol. 11, no. 2,

Special Issue on Marketing in

Tranbsitional Economies, pp. 13-35.

[18] Mohammed, Rafi A et al. 2003. Internet

Marketing : Building Advantage in a

Networked Economy.

[19] Premananto, Gancar Candra. 2007. Proses

Pengambilan Keputusan Pembelian

Impuls Dengan Pendekatan Psikologi

Lingkungan dan Rantai Kuasalitas. Jurnal

Antisipasi Vol. 10, No 1.

[20] Richarme, Michael. (2004). “Business

Segmentation: Emerging Approaches To

More Meaningful Clusters”. Decision

Analyst.

Published

2014-07-09