Pengaruh Value Co-creation McD terhadap Word of Mouth dimediasi oleh Brand Experience
(1) 
(*) Corresponding Author
Abstract
Keywords
References
Akhtar, H. (2020). Perilaku Oversharing di Media
Sosial : Ancaman atau Peluang?
PSIKOLOGIKA : Jurnal Pemikiran Dan
Penelitian Psikologi.
Berger. (2014). word of mouth and interpersonal
communication: a review and directions for
future research. Journal of Consumer
Psychology, 24(4), 586–607.
https://doi.org/10.1016/j.jcps.2014.05.002
Brakus, j. josko, Zarantonello, L., & Schmitt,
bernd h. (2009). Brand experience: what is
it? how is it measured? does it affect loyalty?
Journal of Marketing, 73(3).
https://doi.org/10.1509/jmkg.73.3.52
Brakus, Schmitt, & Zarantonello. (2009). Brand
Experience : What is it? How is it
mmeasured? Does it affect loyalty? Journal
of Marketing, 73(3), 52–68.
1509/jmkg.73.3.52
Brodie, R. J. (2016). Commantary on “Working
consumers: Co-creation of brand identity,
consumer identity, and brand community
identity”. Journal of Business Research.
https://doi.org/10.1016/j.jbusres.2016.07.013
Brown, & Reingen. (1987). Social ties and wordof-mouth referral behavior. Journal of
Consumer Research, 14(3), 350.
https://doi.org/10.1086/209118
Cantone, L., & Risitano, M. (2015). The role of
experience in the branding strategies.
https://doi.org/10.1017/CB09781107415324.
Chandler, J. D., & Vargo, S. L. (2011).
Contextualization and value-in-context: How
context frames exchange. 11(1), 35–49.
https://doi.org/10.1177/1470593110393713
Cheung, christy m. k., Lee, matthew k. o., &
Thadani, D. (2009). the impact of positive
Electronic word-of-mouth on consumer
online purchasing decision.
https://doi.org/10.1007/978-3-642-04754-
_51
Chevalier, judith a, & Mayzlin, D. (2006). the
effect of word of mouth on sales: online book
reviews. 43(3).
https://doi.org/10.1509/jmkr.43.3.345
CNBC, I. (2021a). Dear ARMY, Ini Lho Menu BTS
Meal ala McDonald’s Indonesia.
Cnbcindonesia.Com.
https://www.cnbcindonesia.com/lifestyle/202
-33-251761/dear-army-ini-lhomenu-bts-meal-ala-mcdonalds-indonesia
CNBC, I. (2021b). Gara-gara BTS Meal, Antrean
Ojol Mengular di McD. Cnbcindonesia.Com.
https://www.cnbcindonesia.com/tech/202106
-37-251742/gara-gara-bts-mealantrean-ojol-mengular-di-mcd#
CNN, I. (2022a). 10 Film Global Terlaris 2022.
Cnnindonesia.Com.
https://www.cnnindonesia.com/hiburan/2022
-220-892261/10-film-globalterlaris-2022/2
CNN, I. (2022b). BTS Jadi Boy Band Reputasi
Terbaik April 2022. Cnnindonesia.Com.
https://www.cnnindonesia.com/hiburan/2022
-227-785711/bts-jadi-boy-bandreputasi-terbaik-april-2022
Creswell, J. . (2014). research design: qualitative,
and mixed methods approach. SAGE
Publication.
Daymon, C., & Holloway, I. (2008). metode -
metode riset kualitatif: dalam public
relations dan marketing communications.
Detik. (2023). 3 Lagu NewJeans Eksis di Chart
Billboard Hot 100, Cetak Sejarah Lagi!
Hot.Detik.Com.
https://hot.detik.com/kpop/d-6835516/3-
lagu-newjeans-eksis-di-chart-billboard-hot100-cetak-sejarah-lagi#:~:text=Dari album
Get Up%2C lagu,47 untuk Billboard%27s
Artist 100
Doh, s. j, & Hwang, J. . (2009). how consumers
evaluate eWOM (electronic word-of-mouth)
Messages. Cyberpsychology & Behavior.
https://doi.org/10.1089/cpb.2008.0109
Dwivedi, A. (2018). Brand experience and
consumers’ willingness-to-pay (WTP) a
price premium : Mediating role of brand
credibility and perceived uniqueness. Journal
of Retailing and Consumer Services.
https://doi.org/10.1016/j.jretconser.2018.06.0
Essinger, J., & Wylie, H. (2003). Customer
loyalty : Devising successful strategies in
food and drink.
Formplus. (2020a). what is secondary data? +
[examples, sources & analysis].
https://www.formol.us/blog/secondary-data
Formplus. (2020b). what is primary data? +
[examples & collection methods].
https://www.formol.us/blog/primary-data
Galvagno, & Dalli. (2014). Theory of value Cocreation: A systematic literature review.
Managing Service Quality, 24(6), 643–683.
1108/msq-09-2013-0187
Ghozali, I., & Latan, H. (2015). konsep, teknik,
aplikasi menggunakan smart PLS 3.0. untuk
penelitian empiris (B. Undip (ed.)).
SemarangHarmanto.
Godes, D., & Mayzlin, D. (2004). using online
conversations to study word-of-mouth
communication. Journal of Marketing
Science, 23(4), 545–560.
https://doi.org/10.1287/mksc.1040.0071
Gronroos, C. (2008). service logic revisited: who
creates value? and who co-creates? European
Bussiness Review, 20(4), 298–314.
Gronroos, C., & Voima, P. (2012). making sense
of value creation and co-creation. Journal of
the Academy of Marketing Science, 41(2),
–150. https://doi.org/10.1007/s11747-
-0308-3
Hennig-thurau, T., Gwinner, K. p., Walsh, G., &
Gremler, d. d. (2004). electronic word-ofmouth via consumer-opinion platforms: what
motivates consumers to articulate themselves
on the internet? Journal of Interactive
Marketing, 18(1), 38–52.
https://doi.org/10.1002/dir.10073
Išoraitė, M. (2016). Marketing Mix Theoretical
Aspects. International Journal of Research -
GRANTHAALAYAH, 4(6), 25–37.
https://doi.org/10.29121/granthaalayah.v4.i6.
2633
Ivy. (2008). a new higher education marketing
mix : The 7ps for MBA Marketing.
International Journal of Educational
Management, 22(4), 288–299.
Jakolla, & Alexander. (2014). The role of
customer engagement behavior in value Cocreation. Journal of Service Research, 17(3),
–261.
Jalilvand, mohammad reza, Salimipor, S.,
Mohammadi, M., & Elyasi, M. (2017).
factors influencing word of mouth behaviour
in the restaurant industry. Marketing
Intelligence & Planning, 35(1), 81–110.
https://doi.org/10.1108/MIP-02-2016-0024
Jiang, X., Mastromartino, B., & Qian Yang,
Jianwei Zhang, J. J. Z. (2022). Influence of
Consumer Interaction and Community
Relationships on Value Co-Creation
Willingness: A Mediation Model of Chinese
Sports Brands.
Joesyiana, K. (2018). Pengaruh Word Of Mouth
Terhadap Keputusan Pembelian Konsumen
Pada Media Online Shop Shopee Di
Pekabaru (Survey pada Mahasiswa Semester
VII Jurusan Pendidikan Akuntansi Fakultas
Keguruan dan Ilmu Pendidikan Universitas
Islam Riau). Jurnal Valuta, Vol. 4(1), 71–85.
Juliandi, Azuar, & Irfan. (2014). metodologi
penelitian kuantitatif untuk ilmu - ilmu
bisnis. ciptapustaka media perintis.
Kotler, Keller, hoon ang, S., Leong, siew meng, &
Tan, chin tong. (2008). Marketing
Management : An Asian Perspective.
Kotler, P., & Amstrong, G. (2001). principle of
marketing prentice hall international,inc.
Englewood Cliffs: A Division of Simon &
Scuster.
Kotler, P., & Amstrong, G. (2018). principles of
marketing global edition 17th edition.
Lararenjana, E. (2020). purposive sampling adalah
teknik pengambilan sampel dengan ciri
khusus, wajib tahu.
https://www.merdeka.com/jatim/purposivesampling-adalah-teknik-pengambilansampel-dengam-ciri-khusus-wajib-tahukln.html
Latief, A. (2018). Word of Mouth Communication
Penjualan Produk. Surabaya: Media Sahabat
Cendekia. Jurnal Manajemen Dan
Keuangan, 7(1).
Lusch, R. F., & Vargo, S. (2014). The supply
chain management of shopper marketing as
viewed through a service ecosystem lens.
International Journal of Physical
Distribution & Logistic Management.
https://doi.org/10.1108/ijpdlm-12-2012-0350
Mcdonalds. (2023). NewJeans Chicken-DanceCampaign. Mcdonalds.Co.Id.
https://mcdonalds.co.id/promo/newjeanschicken-dance-campaign
Muala, A. a., & Qurneh, M. al. (2012). assesing
the relationship between marketing mix and
loyalty through tourists satisfaction in jordan
curative tourism. American Academic &
Scholarly Research Journal.
Musungwini, S. (2014). the relationship between
(4ps) & market basket analysis. International
Journal of Scientific & Technology
Research.
Nambisan, S., & Baron, R. (2009). virtual
customer environments: testing a model of
voluntary participation in value co-creation
activities. Journal of Product Innovation
Management, 26(4), 388–406.
https://doi.org/10.1111/j.1540-
2009.00667.x
Nurdiani, N. (2014). teknik sampling snowball
dalam penelitian lapangan. ComTech.
https://journal.binus.ac.id/index.php/comtech
/article/view/2427/1852
Payne, A., & P, F. (2007). a strategic framework
for customer relationship management.
Journal of Marketing, 69(1), 167–176.
https://doi.org/10.4324/9780080490853-8
Prahalad, & Ramaswamy. (2004). Co-creation
experiences: The next practice in value
creation.
Https://Journals.Sagepub.Com/Doi/10.1002/
Dir.20015, 18(3).
PramborsFM. (2023). Apa Kepanjangan dari BTS
dan Istilah Lain yang ARMY Harus Tahu!
Pramborsfm.Com.
https://www.pramborsfm.com/entertainment/
apa-kepanjangan-dari-bts-dan-istilah-lainyang-army-harus-tahu/all
Putri, A. (2016). Globalisasi: Fast Food, Ya atau
Tidak? Www.Kompasiana.Com.
https://www.kompasiana.com/alitaputri/57db
d117f61b3048b4567/globalisasi-fastfood-ya-atau-tidak
Putri, A. (2023). McD Punya 200 Gerai di RI,
Terbanyak di Negara Mana?
Www.Cnbc.Com.
https://www.cnbcindonesia.com/research/20
-128-433633/mcd-punya-200-
gerai-di-ri-terbanyak-di-negara-mana
Qazzafi, S. (2019). Consumer Buying Decision
Process. International Journal of Scientific
Research and Engineering Development,
(5), 130–134. https://bizfluent.com/howdoes-5438201-consumer-buying-decisionprocess.html
Rhenald, K. (1998). Membidik Pasar Indonesia:
Segmentasi, Targeting, dan Positioning.
Sashi, C. . (2012). customer engagement, buyerseller relationships and social media.
Management Decision.
Silalahi, U. (2009). metode penelitian sosial (A.
Gunarsa (ed.)). refika aditama.
Sivadas, E., & Jindal, rupinder paul. (2017).
alternative measures of satisfaction and word
of mouth. Journal of Services Marketing,
(2), 119–130.
https://doi.org/10.1108/JSM-09-2015-0282
Sugiyono. (2006). metode penelitian kuantitatif,
kualitatif, dan R&D. alfabeta.
Sugiyono. (2017). metode penelitian kuantitatif,
kualitatif, dan R&D. Alfabeta, CV.
Tien, duong hanh, Amaya, adriana andrea, &
Liao, Y. (2018). examining the influence of
costomer-to-customer electronic word of
mouth on purchase intention in social
networking sites.
https://doi.org/10.1016/j.qpmrv.2018.06.003
Torlak, O., Ozkara, B., Tiltay, muhammet ali, &
Cengiz, H. (2014). the effect of electronic
word of mouth on brand image and purchase
intention: an application concerning cell
phone brands for youth consumers in tukey.
Wairachu. (2000). marketing in liberalized
petroleum industry.
Wati, V. A., Pratikno, H., & Ririn, A. (2023). Fear
of Missing out pada remaja di Surabaya :
Bagaimana peranan regulasi diri? INNER :
Journal of Psychological Research.
Wikipedia. (2022). Kategori:Semua film yang
dirilis tahun 2022. Id.Wikipedia.Org.
https://id.wikipedia.org/wiki/Kategori:Semua
_film_yang_dirilis_tahun_2022
Wufron, W., Nurhasan, R., & Rahmawati, M.
(2021). Value Co-Creation terhadap Word
Of Mouth melalui Customer Satisfaction
Produk Kerajinan Kulit Sukaregang Garut.
Jurnal Wacana Ekonomi.
zhao, j., Tao, J., & Xiong, G. (2019). Online brand
community climate, psychological capital,
and customer value cocreation. In social
behavior and personality.
Refbacks
- There are currently no refbacks.