PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES TERHADAP BRAND LOYALTY DENGAN BRAND EXPERIENCE SEBAGAI MEDIASI TERHADAP BRAND REVOLT INDUSTRY
(1) 
(*) Corresponding Author
Abstract
Keywords
References
Bilgin, Y. (2018). The effect of social media
marketing activities on brand awareness,
brand image and brand loyalty. Business &
management studies: an international
journal, 6(1), 128-148.
Chae, H., & Ko, E. (2016). Customer social
participation in the social networking
services and its impact upon the customer
equity of global fashion brands. Journal of
Business Research, 69(9), 3804–3812.
https://doi.org/10.1016/j.jbusres.2015.12.0
Chang, Y. T., Yu, H., & Lu, H. P. (2015).
Persuasive messages, popularity cohesion,
and message diffusion in social media
marketing. Journal of Business Research,
(4), 777–782.
https://doi.org/10.1016/j.jbusres.2014.11.0
Jaramaya, R., & Maharani, E. (n.d.). Strategi
Bisnis Industri Fashion Beralih ke Media
Sosial. Republika. Retrieved September
, 2023, from
https://ameera.republika.co.id/berita/gayahidup/trend/17/09/18/owgo9k335-strategibisnis-industri-fashion-beralih-ke-media-s
osial
Kim, A. J., & Ko, E. (2012). Do social media
marketing activities enhance customer
equity? An empirical study of luxury
fashion brand. Journal of Business
Research, 65(10), 1480–1486.
https://doi.org/10.1016/j.jbusres.2011.10.0
Lemon, K. N., & Verhoef, P. C. (2016).
Understanding Customer Experience
throughout the Customer Journey 1.
Revolt Industry, Kisah 5 Sekawan Bisnis Kulit
Sapi Beromzet Rp 700 Juta Halaman all -
Kompas.com. (2020, November 2). Money
Kompas. Retrieved September 21, 2023,
from
https://money.kompas.com/read/2020/11/0
/073400326/revolt-industry-kisah-5-seka
wan-bisnis-kulit-sapi-beromzet-rp-700-juta
?page=all
Şahin, A., Zehir, C., & Kitapçi, H. (2011). The
effects of brand experiences, trust and
satisfaction on building brand loyalty; an
empirical research on global brands.
Procedia - Social and Behavioral Sciences,
, 1288–1301.
https://doi.org/10.1016/j.sbspro.2011.09.14
Survei Ipsos: Produk lokal dominasi pilihan
konsumen Indonesia. (2021, December 6).
Antaranews.com. Retrieved September 21,
, from
https://www.antaranews.com/berita/25680
/survei-ipsos-produk-lokal-dominasi-pili
han-konsumen-indonesia
Suryadi, R. (n.d.). Radio Republik Indonesia.
Pemerintah Kenalkan Tren Fesyen Kulit Lewat
ILF 2023. Retrieved September 21, 2023,
from
https://www.rri.co.id/nasional/307313/pem
erintah-kenalkan-tren-fesyen-kulit-lewat-il
f-2023?utm_source=&utm_medium=&ut
m_campaign=
Yoo, B., & Donthu, N. (n.d.). Developing and
validating a multidimensional
consumer-based brand equity scale.
Zollo, L., Filieri, R., Rialti, R., & Yoon, S. (2020).
Unpacking the relationship between social
media marketing and brand equity: The
mediating role of consumers’ benefits and
experience. Journal of Business Research,
, 256–267.
https://doi.org/10.1016/j.jbusres.2020.05.0
Refbacks
- There are currently no refbacks.