Pengaruh Perceived Ease of Use Terhadap Intention to Use yang di Mediasi Perceived Usefulness dan Perceived Enjoyment pada Pengguna E-Wallet GoPay

Elizabeth Elizabeth(1*),


(1) 
(*) Corresponding Author

Abstract


The number of transactions and E-wallet users has increased every year since its launch. Several e-wallet companies compete with each other to become the best e-wallet in Indonesia, one of these e-wallet companies is Go-Pay. The aim of this research is to determine the effect of perceived ease of use on intention to use which is mediated by perceived usefulness and perceived enjoyment in GoPay e-wallet users. Quantitative descriptive research was selected and carried out with data from 100 selected respondents. The research results show that perceived ease of use does not have a significant effect on consumers' intention to use Gopay, but perceived ease of use has a significant effect on consumers' use of Go-Pay. In short, the research results can provide advice to the Go-Pay company to continue to provide the best service for Gopay e-wallet users and facilitate or maintain transactions with Go-Pay. And can be used in further research

Keywords


perceived usefulness, perceived ease of use

Full Text:

PDF

References


Sandy, E., & Firdausy, C. M. (2021). Pengaruh Perceived Usefulness, Perceived Ease of Use dan Trust terhadap Minat Konsumen dalam Penggunaan Ulang Go-Pay di Kota Jakarta. Jurnal Manajemen Bisnis Dan Kewirausahaan, 5(1), 22-27.

Yunisa Putri. (2021). “Analisis Literasi Keuangan dan Gaya Hidup Terhadap Penguanaan Pembayaran Digital pada Mahasiswa Prodi Manajemen Universitas Jambi”. https://repository.unja.ac.id/28131/5/BAB%201.pdf

D Febianty. (2020). "Preference and Satisfaction of M-Wallets: a Study on North Indian Consumers." https://e-journal.uajy.ac.id/22973/2/16%2003%20122644.pdf

Ariningsih, E. P., Wijayanti, W., & Prasaja, M. G. (2022). Intention to Use E-wallet Dilihat dari Perceived Usefulness, Perceived Ease of Use, Perceived Security, dan Trust. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 11(2), 227-238.

D Febianty. (2020). "Preference and Satisfaction of M-Wallets: a Study on North Indian Consumers." https://e-journal.uajy.ac.id/22973/2/16%2003%20122644.pdf

Ashghar, S. A., & Nurlatifah, H. (2020). Analisis pengaruh perceived ease of use, perceived usefulness, dan perceived risk terhadap keinginan membeli kembali melalui e-trust dan s-satisfaction (Studi kasus pengguna Gopay pada transaksi UMKM). Jurnal Al Azhar Indonesia Seri Ilmu Sosial, 1(1), 40-52.

Wahidin, M., Awalludin, D., & Andrian, R. (2021, November). Analisis Tingkat Penerimaan Merchant Go-Pay Di Karawang Untuk Generasi Milenial Menggunakan Pendekatan Technology Acceptance Model (TAM)(Studi Kasus: Go-Pay pada aplikasi Go-Jek). In Prosiding Seminar Nasional Inovasi dan Adopsi Teknologi (INOTEK) (Vol. 1, No. 1, pp. 286-294).

Ariningsih, E. P., Wijayanti, W., & Prasaja, M. G. (2022). Intention to Use E-wallet Dilihat dari Perceived Usefulness, Perceived Ease of Use, Perceived Security, dan Trust. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 11(2), 227-238.

Sindarta, F., & Santoso, T. (2022). Pengaruh Perceived Ease of Use Terhadap Intention to Use Melalui Perceived Usefulness Aplikasi Pemutar Musik Spotify Di Kalangan Pengguna Smartphone Berbasis Android. Agora, 10(1).

Kumala, D. C., Pranata, J. W., & Thio, S. (2020). Pengaruh perceived usefulness, perceived ease of use, trust, dan security terhadap minat penggunaan gopay pada generasi x di surabaya. Jurnal Manajemen Perhotelan, 6(1), 19-29.

Tanujaya, A. (2020). Pengaruh Perceived Ease Of Use Dan Perceived Usefulness Terhadap Intention To Use Aplikasi M-Tix Di Surabaya. Agora, 8(2).

Naufaldi, I., & Tjokrosaputro, M. (2020). Pengaruh perceived ease of use, perceived usefulness, dan trust terhadap intention to use. Jurnal Manajerial Dan Kewirausahaan, 2(3), 715-722.

Monica, F., & Japarianto, E. (2022). Analisa Pengaruh Perceived Ease of Use Dan Melalui Perceived Enjoyment Terhadap Behavior Intention Pada Digital Payment. Jurnal Manajemen Pemasaran, 16(1), 9-15.

Ariningsih, E. P., Wijayanti, W., & Prasaja, M. G. (2022). Intention to Use E-wallet Dilihat dari Perceived Usefulness, Perceived Ease of Use, Perceived Security, dan Trust. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 11(2), 227-238.

Anggono, Y. D. (2020). Analisa Pengaruh Perceived Ease of Use Terhadap Intention To Buy Dengan Perceived Usefulness Sebagai Variabel Intervening Pada Aplikasi E-Commerce Tokopedia. Jurnal Strategi Pemasaran, 7(1), 9.

Sutomo, D. (2012). Pengaruh perceived ease of use, perceived usefulness, dan perceived risk terhadap intention to transact pada toko online di Surabaya. Kajian Ilmiah Mahasiswa Manajemen, 1(1), 30-34.

Wilson, N. (2019). The impact of perceived usefulness and perceived ease-of-use toward repurchase intention in the Indonesian e-commerce industry. Jurnal Manajemen Indonesia, 19(3), 241-249.

Wiwoho, G. (2019). Pengaruh Perceived Usefulness Dan Perceived Ease Of Use Terhadap Customer Satisfaction Dan Repurchase Intention Pengguna Aplikasi Ovo. Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi, 18(1), 53-61.

Hafiz, M. A. (2019). Pengaruh Persepsi Manfaat Dan persepsi Kemudahan Penggunaan Terhadap niat Penggunaan Mobile commerce (Survey Pada Pelaku Usaha Di Sentra Tanaman Hias Cihideung Kab. Bandung Barat) (Doctoral dissertation, Universitas Komputer Indonesia).

Noviatun, I., & Riptiono, S. (2021). Menguji Intention to Use E-Wallet OVO Menggunakan Modifikasi Technology Acceptance Model (TAM) di Kebumen. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA), 3(1), 193-201.

Cholifah, R. N. (2020). Pengaruh Perceived Usefulness, Perceived Ease Of Use Dan Trust Terhadap Intention To Use (Studi Kasus Pengguna Dana Pada Tix Id Di Tangerang Selatan Dan Jakarta Selatan) (Bachelor's thesis, Fakultas ekonomi dan bisnis uin jakarta).

Permatasari, D. T., & Rubiyanti, R. N. (2020). PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP INTENTION OF USE GOPAY. eProceedings of Management, 7(2).

Naufaldi, I., & Tjokrosaputro, M. (2020). Pengaruh perceived ease of use, perceived usefulness, dan trust terhadap intention to use. Jurnal Manajerial Dan Kewirausahaan, 2(3), 715-722.

Sindarta, F., & Santoso, T. (2022). Pengaruh Perceived Ease of Use Terhadap Intention to Use Melalui Perceived Usefulness Aplikasi Pemutar Musik Spotify Di Kalangan Pengguna Smartphone Berbasis Android. Agora, 10(1).

Sinaga, R. P. H., Tobing, R. P., & Larasati, N. (2022). Pengaruh Perceived Usefulness, Perceived Ease Of Use dan Perceived Enjoyment Terhadap Usage Decision Konsumen Pada Shopee Tanam. JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi, 1(4), 509-524.

NI’MATUL FADLILAH.(2018).PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED ENJOYMENT TERHADAP KINERJA KARYAWAN BMT UGT SIDOGIRI. https://core.ac.uk/download/pdf/156903265.pdf

Cholifah, R. N. (2020). Pengaruh Perceived Usefulness, Perceived Ease Of Use Dan Trust Terhadap Intention To Use (Studi Kasus Pengguna Dana Pada Tix Id Di Tangerang Selatan Dan Jakarta Selatan) (Bachelor's thesis, Fakultas ekonomi dan bisnis uin jakarta).

Tanujaya, A. (2020). Pengaruh Perceived Ease Of Use Dan Perceived Usefulness Terhadap Intention To Use Aplikasi M-Tix Di Surabaya. Agora, 8(2).

Setiawan, J. J. (2020). Pengaruh Perceived Usefulness, Perceived Ease Of Use, Subjective Norm, Dan Customer Experience Terhadap Intention To Use Mytelkomsel (Studi Kasus Pada Mahasiswa Universitas Kristen Petra Surabaya). Jurnal Strategi Pemasaran, 7(1), 12.

Putri, D. E., Sinaga, O. S., Sudirman, A., Augustinah, F., & Dharma, E. (2022). Analysis of the effect of perceived ease of use, perceived usefulness, trust, and cashback promotion on intention to use E-wallet. International Journal of Economics, Business and Management Research, 6(11).

Anggono, Y. D. (2020). Analisa Pengaruh Perceived Ease of Use Terhadap Intention To Buy Dengan Perceived Usefulness Sebagai Variabel Intervening Pada Aplikasi E-Commerce Tokopedia. Jurnal Strategi Pemasaran, 7(1), 9.

Muliadi, M. L., & Japarianto, E. (2021). Analisa Pengaruh Perceived Ease of Use Terhadap Behavior Intention melalui Perceived Usefulness sebagai Media Intervening Pada Digital Payment OVO. Jurnal Manajemen Pemasaran, 15(1), 20-27.

Indah Ayu Puspita Br Nababan. (2021). Analisis Pengaruh Perceived Enjoyment,Perceived Playfulnes, Perceived Loneliness and Attitude Terhadap Intention To Use Aplikasi Tinder di Indonesia. http://repositorybaru.stieykpn.ac.id/179/1/Ringkasan%20Skripsi%20Indah%20Ayu%20Puspita%20Br%20Nababan%20211729977.pdf

Khamidah, U. L., Ariningsih, E. P., & Prasaja, M. G. (2022). PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN PERCEIVED ENJOYMENT TERHADAP INTENTION TO USE BCA MOBILE. VOLATILITAS, 4(4).

Valentina Amelia Susetio. (2023).PENGARUH PERCEIVED USEFULNESS TERHADAP CONTINUOUS USAGEINTENTION MELALUI PERCEIVED TRUST DI KALANGAN UMKM PENGGUNA DIGITAL PAYMENT DI INDONESIA

SAKINA, U. R., & Prastiwi, S. K. (2023). PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP CONTINUANCE INTENTION MELALUI SATISFACTION SEBAGAI VARIABEL INTERVENING PADA PENGGUNA FLIP. ID (Doctoral dissertation, UIN Surakarta).

Joseph F Hair, J., Hult, G.T.M., Ringle, C.M. & Sarstedt, M. 2017. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Second Edi ed. Sage. California: SAGE Publications, Inc. Sugiyono 2017. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.


Refbacks

  • There are currently no refbacks.