PENGARUH SOSIAL MEDIA AFFILIATE MARKETING TERHADAP WILLINGNESS TO BUY PADA MARKETPLACE SHOPEE DENGAN SUBJECTIVE NORM SEBAGAI VARIABEL MODERASI
(1) 
(*) Corresponding Author
Abstract
Keywords
Full Text:
PDFReferences
Achadi, A., Surveyandini, M., & Prabawa, A. (2021). Pengaruh Kualitas Website E-Commerce, Kepercayaan, Persepsi Risiko dan Norma Subyektif terhadap Minat Beli Secara Online di bukalapak.com. Jurnal Ilmiah Universitas Batanghari Jambi, 21(3), 1207. https://doi.org/10.33087/jiubj.v21i3.1628 .
Åkesson, M., Edvardsson, B., & Tronvoll, B. (2014). Regular issue paper: Customer experience from a self-service system perspective. Journal of Service Management, 25(5), 677–698. https://doi.org/10.1108/JOSM-01-2013-0016 .
ANTARA News Agency. (2022, December 28). 5 Alasan Perempuan Tertarik Belanja Online Dibandingkan Pria. ANTARA News Kalimantan Barat. https://kalbar.antaranews.com/berita/533481/5-alasan-perempuan-tertarik-belanja-online-dibandingkan-pria .
Batu, R. L., Situngkir, T. L., Krisnawati, I., & Halim, S. (2020). Pengaruh digital marketing terhadap online purchase decision pada platform belanja online Shopee. Jurnal Ekonomi & Bisnis. https://doi.org/10.32722/eb.v18i2.2495 .
Clark, B. H. (2000). Managerial perceptions of marketing performance: Efficiency, adaptability, effectiveness and satisfaction. Journal of Strategic Marketing, 8(1), 3–25. https://doi.org/10.1080/096525400346286 .
Dwi, A., Sutarman, Y., Oxcygentri, O., Kusumaningrum, R., Karawang, S., Komunikasi, D. I., Singaperbangsa, U., & Abstract, K. (n.d.). Pengaruh Unggahan Dari Content Creator Program Afiliasi E-Commerce Shopee Terhadap Minat Beli (Analisis Regresi Linear Berganda pada Konsumen Shopee Indonesia di media sosial Instagram). Jurnal Ilmiah Wahana Pendidikan, Desember, 2022(23), 70–80. https://doi.org/10.5281/zenodo.7388329 .
Ferdinand, A. (2014). Metode Penelitian Manajemen (5th ed., pp. 187–190).
Hanna, S. (2022, October 8). Apa Arti Spill Istilah Viral di TikTok? Sering Dipakai dalam Bahasa Gaul, Terungkap Maknanya.
Hasbullah, N. A., Osman, A., Abdullah, S., Salahuddin, S. N., Ramlee, N. F., & Soha, H. M. (2016). The Relationship of Attitude, Subjective Norm and Website Usability on Consumer Intention to Purchase Online: An Evidence of Malaysian Youth. Procedia Economics and Finance, 35, 493–502. https://doi.org/10.1016/s2212-5671(16)00061-7 .
Howard, J. A. (1989). Consumer Behavior in Marketing Strategy.
Husaini, A. (2020, July 4). Riset Snapcart: Shopee paling diminati dan jadi pilihan konsumen belanja. kontan.co.id. https://industri.kontan.co.id/news/riset-snapcart-shopee-paling-diminati-dan-jadi-pilihan-konsumen-berlanja .
Jain, S. (2020). Assessing the moderating effect of subjective norm on luxury purchase intention: a study of Gen Y consumers in India. International Journal of Retail and Distribution Management, 48(5), 517–536. https://doi.org/10.1108/IJRDM-02-2019-0042 .
Jogiyanto. (2007). Sistem Informasi Keperilakuan (Revisi, pp. 42–44).
Khan, N., Sarwar, A., & Tan, B. C. (2021). Determinants of purchase intention of halal cosmetic products among Generation Y consumers. Journal of Islamic Marketing, 12(8), 1461–1476. https://doi.org/10.1108/JIMA-11-2019-0248 .
Lianovanda, D. (2022, July 8). Mengenal Affiliate Marketing, Cara Kerja dan Tips Menjalankannya - Blog Pengembangan Skill & Potensi Diri untuk Masa Depan Karirmu. Blog Pengembangan Skill & Potensi Diri untuk Masa Depan Karirmu -. https://blog.skillacademy.com/affiliate-marketing-adalah .
Ndubisi, N. O., Malhotra, N. K., Ulas, D., & Ndubisi, G. C. (2012). Examining Uncertainty Avoidance, Relationship Quality, and Customer Loyalty in Two Cultures. Journal of International Consumer Marketing, 24(5), 320–337. https://doi.org/10.1080/08961530.2012.741477 .
Nuryanto, H. (2023, June 29). Pengertian Afiliator: Keuntungan dan Perbedaannya dengan Influencer. Gramedia Literasi. https://www.gramedia.com/literasi/pengertian-afiliator/ .
Putri, R., & Devita, V. (2021). Report: Peta Persaingan E-commerce Q3 2021.
Ru, L. J., Kowang, T. O., Long, C. S., Fun, F. S., & Fei, G. C. (2021). Factors Influencing Online Purchase Intention of Shopee’s Consumers in Malaysia. International Journal of Academic Research in Business and Social Sciences, 11(1). https://doi.org/10.6007/ijarbss/v11-i1/8577 .
Shopee Affiliate Program | Komisi & Cara Daftar Shopee Affiliate. (n.d.). Retrieved May 31, 2023, from https://shopee.co.id/m/affiliates?gclid=CjwKCAjwl6OiBhA2EiwAuUwWZWUKb_gt5gsjzrHN_vkdH21Xg-KvcqKgcWaU-dVYrCUAYuoMZMwW7BoCYc4QAvD_BwE .
Slack, N., Singh, G., & Sharma, S. (2020). The effect of supermarket service quality dimensions and customer satisfaction on customer loyalty and disloyalty dimensions. International Journal of Quality and Service Sciences, 12(3), 297–318. https://doi.org/10.1108/IJQSS-10-2019-0114 .
Stokes, R. (2014). eMarketing: The essential guide to marketing in a digital world. http://digitalknowledge.cput.ac.za/bitstream/11189/6171/1/eMarketing_essentail%20guide%20to%20Marketing.pdf .
Streiner, D. L. (2005). Finding our way: An introduction to path analysis. Canadian Journal of Psychiatry, 50(2), 115–122. https://doi.org/10.1177/070674370505000207 .
Suchada, J., Watanapa, B., Charoenkitkarn, N., & Chirapornchai, T. (2018). Hotels and Resorts Rent Intention via Online Affiliate Marketing. KnE Social Sciences, 3(1), 132. https://doi.org/10.18502/kss.v3i1.1402
Sugiyono. (2019). Metode Penelitian Bisnis : Pendekatan Kuantitatif, Kualitatif, Kombinasi dan R&D.
Tantomi, I. (2023, January 27). Demi Mendukung Pertumbuhan Ekonomi Digital 2023, Shopee Membagikan Tren Perilaku Belanja Konsumen.
Refbacks
- There are currently no refbacks.