PENGARUH FUNCTIONAL VALUE DAN REVIEW QUALITY SKINCARE SOMETHINC TERHADAP PURCHASE INTENTION MELALUI BRAND TRUST SEBAGAI VARIABEL INTERVENING
(1)
(*) Corresponding Author
Abstract
Abstrak : Penelitian ini bertujuan untuk menganalisis pengaruh dari Functional Value dan Review Quality Skincare Somethinc terhadap Purchase Intention yang di mediasi oleh Brand Trust. Pengumpulan data penelitian ini menggunakan metode survei dengan menyebar kuesioner secara online dengan jumlah responden sebanyak 155 orang. Yang menjadi responden adalah masyarakat yang sebelumnya telah melihat ataupun terekspos dengan konten Somethinc dalam kurun 6 bulan terakhir. Data dari penelitian ini diolah menggunakan pendekatan persamaan model structural dengan alat bantu Partial Least Square. Hasil akhir dari penelitian ini menunjukkan bahwa Functional Value berpengaruh terhadap Brand Trust secara signifikan, sedangkan Functional Value tidak berpengaruh secara spesifik terhadap Purchase Intention, Review Quality berpengaruh secara signifikan terhadap Brand Trust, sedangkan Review Quality tidak berpengaruh secara signifikan dengan Purchase Intention, Brand Trust memiliki pengaruh yang signifikan terhadap Purchase Intention, Brand Trust tidak memiliki peran mediasi pada Functional Value terhadap Purchase Intention, akan tetapi masih ditemukan peran mediasi Brand Trust pada Review Quality terhadap Purchase Intention.
Kata Kunci: Functional Value, Review Quality, Brand Trust, Purchase Intention
References
Aaker, J.L. (1997), “Dimensions of brand personality”, Journal of Marketing Research, Vol. 34 No. 3, pp. 347-356.
Ajzen, I., & Fishbein, M. (1977). 8-918e.g., Calder & Ross. In Psychological Bulletin (Vol. 84, Issue 5). Tittle & Hill.
Andaleeb, S.S. (1992), “The trust concept: research issues for channels of distribution”, Research in Marketing, Vol. 11, pp. 1-34.
Anderson, J. C., & Narus, J. A. (1990). A Model of Distributor Firm and Manufacturer Firm Working Partnerships. In Source: Journal of Marketing (Vol. 54, Issue 1).
Arts, J. W. C., Frambach, R. T., & Bijmolt, T. H. A. (2011). Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. International Journal of Research in Marketing, 28(2), 134–144. https://doi.org/10.1016/j.ijresmar.2010.11.002
Baabdullah, A. M., Alalwan, A. A., Rana, N. P., Kizgin, H., & Patil, P. (2019). Consumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model. International Journal of Information Management, 44, 38–52. https://doi.org/10.1016/j.ijinfomgt.2018.09.002
Bhaskaran, S., & Sukumaran, N. (2007). Contextual and methodological issues in COO studies. In Marketing Intelligence and Planning (Vol. 25, Issue 1, pp. 66–81). https://doi.org/10.1108/02634500710722407
Brand kecantikan Lokal Membuktikan jadi yang Terlaris di Pasar Skincare Indonesia - Beauty Fimela.com. (n.d.). Retrieved February 13, 2023, from https://www.fimela.com/beauty/read/4697941/brand-kecantikan-lokal-membuktikan-jadi-yang-terlaris-di-pasar-skincare-indonesia
Chae, H., Kim, S., Lee, J., & Park, K. (2020). Impact of product characteristics of limited edition shoes on perceived value, Brand Trust, and Purchase Intention; focused on the scarcity message frequency. Journal of Business Research, 120, 398–406. https://doi.org/10.1016/j.jbusres.2019.11.040
Chakraborty, U., & Bhat, S. (2018). Credibility of online reviews and its impact on brand image. Management Research Review, 41(1), 148–164. https://doi.org/10.1108/MRR-06-2017-0173
Chaudhuri and Holbrook (2001). (n.d.).
Chen, T. Y., Chang, P. L., & Chang, H. S. (2005). Price, brand cues, and banking customer value. International Journal of Bank Marketing, 23(3), 273–291. https://doi.org/10.1108/02652320510591720
Cheruiyot, T. K., & Maru, L. C. (2013). Service quality and relative performance of public universities in East Africa. TQM Journal, 25(5), 533–546. https://doi.org/10.1108/TQM-11-2012-0103
Cheung, C. M. K., Lee, M. K. O., & Rabjohn, N. (2008). The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities. Internet Research, 18(3), 229–247. https://doi.org/10.1108/10662240810883290
Cheung, C. M. K., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461–470. https://doi.org/10.1016/j.dss.2012.06.008
Cheung, C. M. Y., Sia, C. L., & Kuan, K. K. Y. (2012). Is this review believable? A study of factors affecting the credibility of online consumer reviews from an ELM perspective. Journal of the Association for Information Systems, 13(8), 618–635. https://doi.org/10.17705/1jais.00305
Cheung, M., Luo, C., Sia, C., & Chen, H. (2009). Credibility of electronic word-of-mouth: Informational and normative determinants of on-line consumer recommendations. International Journal of Electronic Commerce, 13(4), 9–38. https://doi.org/10.2753/JEC1086-4415130402
Chevalier, J. A. and D. Mayzlin, “The Effect of Word of Mouth on Sales: Online Book Reviews,” Journal of Marketing Research, Vol. 43, No. 3: 345–354, 2006.
Choi, S. H. (2012). The effects of Brand Trust dimensions on consumers’ economic and social loyalty behavior. Consumption Culture Study, 15(2), 171–188.
Cicia, G., del Giudice, T., & Scarpa, R. (2002). Consumers’ perception of quality in organic food: A random utility model under preference heterogeneity and choice correlation from rank-orderings. British Food Journal, 104, 200–213. https://doi.org/10.1108/00070700210425660
Cole, C., Laurent, G., Drolet, A., Ebert, J., Gutchess, A., Lambert-Pandraud, R., Mullet, E., Norton, M. I., & Peters, E. (2008). Decision making and brand choice by older consumers. Marketing Letters, 19(3–4), 355–365. https://doi.org/10.1007/s11002-008-9058-x
DAM, T. C. (2020). Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention. Journal of Asian Finance, Economics and Business, 7(10), 939–947. https://doi.org/10.13106/jafeb.2020.vol7.no10.939
Davidson, A. R., & Jaccard, J. J. (1979). Variables That Moderate the Attitude-Behavior Relation: Results of a Longitudinal Survey. In Journal of Personality and Social Psychology (Vol. 37, Issue 8). Weigel & Newman.
Delgado-Ballester, E. (n.d.). DEVELOPMENT AND VALIDATION OF A BRAND TRUST SCALE.
Delgado-Ballester, E., & Munuera-Alemán, J. L. (2005). Does Brand Trust matter to brand equity? Journal of Product and Brand Management, 14(3), 187–196. https://doi.org/10.1108/10610420510601058
Doney, P. M., & Cannon, J. P. (1997). An Examination of the Nature of Trust in Buyer-Seller Relationships. In Source: Journal of Marketing (Vol. 61, Issue 2).
Erdem, T., & Swait, J. (2004). Brand credibility, brand consideration, and choice. Journal of Consumer Research, 31(1), 191–198. https://doi.org/10.1086/383434
Felbermayr, A., & Nanopoulos, A. (2016). The Role of Emotions for the Perceived Usefulness in Online Customer Reviews. Journal of Interactive Marketing, 36, 60–76. https://doi.org/10.1016/j.intmar.2016.05.004
Felzensztein, C., Hibbert, S., & Vong, G. (2004). Is the country of origin the fifth element in the marketing mix of imported wine? a critical review of the literature. In Journal of Food Products Marketing (Vol. 10, Issue 4, pp. 73–84). https://doi.org/10.1300/J038v10n04_05
Grunert, K. G. (2005). Food quality and safety: Consumer perception and demand. European Review of Agricultural Economics, 32(3), 369–391. https://doi.org/10.1093/eurrag/jbi011
Hamby, A., Daniloski, K., & Brinberg, D. (2015). How consumer reviews persuade through narratives. Journal of Business Research, 68(6), 1242–1250. https://doi.org/10.1016/j.jbusres.2014.11.004
Hess J. (1995), Construction and Assessment of a Scale to Measure Consumer Trust, AMA Educators’ Conference, Enhancing Knowledge Development in Marketing, eds B.B. Stern et G.M. Zinkhan, 6, 20-25.
Hosein, N. (2012). Measuring the Purchase Intention of Visitors to the Auto Show. https://www.researchgate.net/publication/268172888
Huete-Alcocer, N. (2017). A literature review of word of mouth and electronic word of mouth: Implications for consumer behavior. Frontiers in Physiology, 8(JUL). https://doi.org/10.3389/fpsyg.2017.01256
Hui, M. K., & Zhou, L. (2002). Linking Product Evaluations and Purchase Intention for Country-of-Origin Effects. Journal of Global Marketing, 15(3–4), 95–116. https://doi.org/10.1300/J042v15n03_05
Johnson, T. J., & Kaye, B. K. (2016). Some like it lots: The influence of interactivity and reliance on credibility. Computers in Human Behavior, 61, 136–145. https://doi.org/10.1016/j.chb.2016.03.012
Kamalasena, B. D. T. M., & Sirisena, A. B. (n.d.). The Impact of Online Communities and E Word of mouth on Purchase Intention of Generation Y: The Mediating Role of Brand Trust.
Kim, Y. S. (2018). The effects of selection attributes of convenience store HMR foods on perceived value and Purchase Intention. Journal of the Table & Food Coordinate, 13(1), 75–94
Krishnamoorthy, S. (2015). Linguistic features for review helpfulness prediction. Expert Systems with Applications, 42(7), 3751–3759. https://doi.org/10.1016/j.eswa.2014.12.044
Kuan, K. K. Y., Hui, K. L., Prasarnphanich, P., & Lai, H. Y. (2015). What makes a review voted? An empirical investigation of review voting in online review systems. Journal of the Association for Information Systems, 16(1), 48–71. https://doi.org/10.17705/1jais.00386
Lady Boss: Irene Ursula, Sosok di Balik “Somethinc” Skincare Lokal Yang Bikin Glowing - Lifestyle Fimela.com. (n.d.). Retrieved March 19, 2023, from https://www.fimela.com/lifestyle/read/4638984/lady-boss-irene-ursula-sosok-di-balik-somethinc-skincare-lokal-yang-bikin-glowing
Larsen, D., & Watson, J. J. (2001). MAR WILEJ RIGHT BATCH Base of text A Guide Map to the Terrain of Gift Value. In Psychology & Marketing (Vol. 18, Issue 8). John Wiley & Sons, Inc.
Larzelere, R. E., & Huston, T. L. (1980). The Dyadic Trust Scale: Toward Understanding Interpersonal Trust in Close Relationships. In Source: Journal of Marriage and Family (Vol. 42, Issue 3). https://www.jstor.org/stable/351903?seq=1&cid=pdf-
Lee, E. J., & Shin, S. Y. (2014). When do consumers buy online product reviews? Effects of Review Quality, product type, and reviewer’s photo. Computers in Human Behavior, 31(1), 356–366. https://doi.org/10.1016/j.chb.2013.10.050
Lee, J., & Hong, I. B. (2016). Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity. International Journal of Information Management, 36(3), 360–373. https://doi.org/10.1016/j.ijinfomgt.2016.01.001
Levy, S., & Gvili, Y. (2015). How credible is e-word of mouth across digital-marketing channels? The roles of social capital, information richness, and interactivity. Journal of Advertising Research, 55(1), 95–109. https://doi.org/10.2501/JAR-55-1-095-109
Li, H., Luo, X. (Robert), Zhang, J., & Xu, H. (2017). Resolving the privacy paradox: Toward a cognitive appraisal and emotion approach to online privacy behaviors. Information and Management, 54(8), 1012–1022. https://doi.org/10.1016/j.im.2017.02.005
Li, M. W., Teng, H. Y., & Chen, C. Y. (2020). Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust. Journal of Hospitality and Tourism Management, 44, 184–192. https://doi.org/10.1016/j.jhtm.2020.06.015
Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations. In Source: Journal of Marketing Research (Vol. 29, Issue 3).
Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. In Source: Journal of Marketing (Vol. 58, Issue 3).
Nguyen, T. N., Vu, P. A., Phan, T. T. H., & Cao, T. K. (2015). An Exploratory Investigation into Customer Perceived Value of Food Products in Vietnam. International Business Research, 8(12), 1. https://doi.org/10.5539/ibr.v8n12p1
Nuttavuthisit, K., & Thøgersen, J. (2017). The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food. Journal of Business Ethics, 140(2), 323–337. https://doi.org/10.1007/s10551-015-2690-5
Oosthuizen, M. D. (2015). The relationship between perceived price and consumers’ Purchase Intentions of private label wine brands. In African Journal of Hospitality, Tourism and Leisure (Vol. 4, Issue 2). http//:www.ajhtl.comSource:https://sobercounsel.files.wordpress.com/2014/05/sareds.jpg
Park, D. H., Lee, J., & Han, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. In International Journal of Electronic Commerce (Vol. 11, Issue 4, pp. 125–148). M.E. Sharpe Inc. https://doi.org/10.2753/JEC1086-4415110405
Park, S., & Nicolau, J. L. (2015). Asymmetric effects of online consumer reviews. Annals of Tourism Research, 50, 67–83. https://doi.org/10.1016/j.annals.2014.10.007
Persaud, A., & Schillo, S. R. (2017). Purchasing organic products: role of social context and consumer innovativeness. Marketing Intelligence and Planning, 35(1), 130–146. https://doi.org/10.1108/MIP-01-2016-0011
Pivato, S., & Misani, N. (n.d.). The impact of corporate social responsibility on consumer trust: the case of organic food.
Plotkina, D., & Munzel, A. (2016). Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product. Journal of Retailing and Consumer Services, 29, 1–11. https://doi.org/10.1016/j.jretconser.2015.11.002
Rana, J., & Paul, J. (2017). Consumer behavior and Purchase Intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38, 157–165. https://doi.org/10.1016/j.jretconser.2017.06.004
Reimer, T., & Benkenstein, M. (2016). When good WOM hurts and bad WOM gains: The effect of untrustworthy online reviews. Journal of Business Research, 69(12), 5993–6001. https://doi.org/10.1016/j.jbusres.2016.05.014
Sánchez-Fernández, R., & Iniesta-Bonillo, M. Á. (2007). The concept of perceived value: A systematic review of the research. Marketing Theory, 7(4), 427–451. https://doi.org/10.1177/1470593107083165
Schiffman, L. G. and Kanuk, L. L., 2007. Consumer Behavior 9ed. Winconsin. Prentice Hall
Seegebarth, B., Behrens, S. H., Klarmann, C., Hennigs, N., & Scribner, L. L. (2016). Customer value perception of organic food: cultural differences and cross-national segments. British Food Journal, 118(2), 396–411. https://doi.org/10.1108/BFJ-07-2015-0235
Shamhuyenhanzva, R. M., van Tonder, E., Roberts-Lombard, M., & Hemsworth, D. (2016). Factors influencing Generation Y consumers’ perceptions of eWOM credibility: a study of the fast-food industry. International Review of Retail, Distribution and Consumer Research, 26(4), 435–455. https://doi.org/10.1080/09593969.2016.1170065
Shan, Y. (2016a). How credible are online product reviews? the effects of self-generated and system-generated cues on source credibility evaluation. Computers in Human Behavior, 55, 633–641. https://doi.org/10.1016/j.chb.2015.10.013
Shan, Y. (2016b). How credible are online product reviews? the effects of self-generated and system-generated cues on source credibility evaluation. Computers in Human Behavior, 55, 633–641. https://doi.org/10.1016/j.chb.2015.10.013
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why We Buy What We Buy: A Theory of Consumption Values (Vol. 22).
Sichtmann, C. (2007). An analysis of antecedents and consequences of trust in a corporate brand. European Journal of Marketing, 41(9–10), 999–1015. https://doi.org/10.1108/03090560710773318
Siegrist, M. (2021). Trust and Risk Perception: A Critical Review of the Literature. Risk Analysis, 41(3), 480–490. https://doi.org/10.1111/risa.13325
Singh, A., & Verma, P. (2017). Factors influencing Indian consumers’ actual buying behaviour towards organic food products. Journal of Cleaner Production, 167, 473–483. https://doi.org/10.1016/j.jclepro.2017.08.106
Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and Purchase Intentions. Journal of Current Issues and Research in Advertising, 26(2), 53–66. https://doi.org/10.1080/10641734.2004.10505164
Survei Menunjukkan 90% Perempuan Indonesia Pilih Brand Makeup Lokal - Beauty Fimela.com. (n.d.). Retrieved February 13, 2023, from https://www.fimela.com/beauty/read/5059290/survei-menunjukkan-90-perempuan-indonesia-pilih-brand-makeup-lokal
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale.
Thomas, M.-J., Wirtz, B. W., & Weyerer, J. C. (2019). DETERMINANTS OF ONLINE REVIEW CREDIBILITY AND ITS IMPACT ON CON-SUMERS’ PURCHASE INTENTION. Journal of Electronic Commerce Research, 20.
Umair Manzoor, Sajjad Ahmad Baig, Muhammad Hashim, & Abdul Sami. (2020). Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust. International Journal of Entrepreneurial Research, 3(2), 41–48. https://doi.org/10.31580/ijer.v3i2.1386
Wang, G. (2002). Attitudinal Correlates of Brand Commitment: An Empirical Study. Journal of Relationship Marketing, 1(2), 57–75. https://doi.org/10.1300/J366v01n02_04
Wang, X., Peng, L., Xu, F., & Luo, X. (2018). DO INCENTIVES IN SWOM COMMUNICATION MATTER? A POSITIVE EMOTION PERSPECTIVE. In Journal of Electronic Commerce Research (Vol. 19).
Watanabe, E. A. de M., Alfinito, S., Curvelo, I. C. G., & Hamza, K. M. (2020). Perceived value, trust and Purchase Intention of organic food: a study with Brazilian consumers. British Food Journal, 122(4), 1070–1184. https://doi.org/10.1108/BFJ-05-2019-0363
Wathen, C. N., & Burkell, J. (2002). Believe it or not: Factors influencing credibility on the Web. Journal of the American Society for Information Science and Technology, 53(2), 134–144. https://doi.org/10.1002/asi.10016
Zeithaml, V. A. (n.d.). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence.
Zhang, K. Z. K., Zhao, S. J., Cheung, C. M. K., & Lee, M. K. O. (2014a). Examining the influence of online reviews on consumers’ decision-making: A heuristic-systematic model. Decision Support Systems, 67, 78–89. https://doi.org/10.1016/j.dss.2014.08.005
Zhang, K. Z. K., Zhao, S. J., Cheung, C. M. K., & Lee, M. K. O. (2014b). Examining the influence of online reviews on consumers’ decision-making: A heuristic-systematic model. Decision Support Systems, 67, 78–89. https://doi.org/10.1016/j.dss.2014.08.005
Zheng, X., Zhu, S., & Lin, Z. (2013). Capturing the essence of word-of-mouth for social commerce: Assessing the quality of online e-commerce reviews by a semi-supervised approach. Decision Support Systems, 56(1), 211–222. https://doi.org/10.1016/j.dss.2013.06.002
Refbacks
- There are currently no refbacks.