PENGARUH ADVERTISING CONTENT VALUE DAN MONETARY VALUE TERHADAP PURCHASE INTENTION MELALUI BRAND TRUST SEBAGAI VARIABEL INTERVENING
(1) 
(*) Corresponding Author
Abstract
Keywords
References
Beritasatu. (2021). Pasar es krim Indonesia
diyakini tumbuh cukup besar. Retrieved
from
https://www.beritasatu.com/ekonomi/79231
/pasar-es-krim-indonesia-diyakini-tumbuhcukup-besar
Dam, T. C. (2020). Influence of brand Trust,
perceived value on brand preference and
behavioral intention. Journal of Asian
Finance, Economics and Business, 7(10),
–947.
https://doi.org/10.13106/jafeb.2020.vol7.no
939
Dao, W. V-T., Le, A. N. H., Cheng, J. M-S., Chen,
D. C. (2014). Social media adverstising
value: The case of transitional economies in
Southeast Asia. International Journal of
Advertising, 33(2), 271-294.
Hollebeek, L. D., & Macky, K. (2019). Digital
content marketing's role in fostering
consumer engagement, trust, and value:
framework, fundamental propositions, and
implications. Journal of Interactive
Marketing, Elsevier, 45(C), 27-41.
https://doi.org/10.1016/j.intmar.2018.07.003
Kotler dan Keller. (2012), Manajemen
Pemasaran, Edisi 12. Jakarta: Erlangga.
Kurniasari, M., & Budiatmo, A. (2018). Pengaruh
social media marketing, brand awareness
terhadap keputusan pembelian dengan minat
beli sebagai variabel intervening pada J.Co
Donuts & Coffee Semarang. Jurnal Ilmu
Administrasi Bisnis, 7(3), 152-159.
https://doi.org/10.14710/jiab.2018.20968
Lee, J. E., Goh, M. L., & Mohd Noor, M. N. bin.
(2019). Understanding behavioral intention
of university students towards skin care
products. PSU Research Review, 3(3), 161–
https://doi.org/10.1108/prr-11-2018-
Lundgren, B., & Wallentin, F. (2016). Measuring
unobservable factors in residential
developments: a structural equation
approach. Journal of European Real Estate
Research. 9. 250-272. 10.1108/JERER-12-
-0046.
Pandrianto, N., & Sukendro, G. (2018). Analisis
strategi pesan content marketing untuk
mempertahankan brand engagement. Jurnal
Komunikasi, 10(2), 167.
https://doi.org/10.24912/jk.v10i2.2619
Putri, A. M. P., & Dan Anggarawati, S. (2022).
Role of brand trust as mediator in social
media marketing relationships and
behavioral intentions. Managament Insight:
Jurnal Ilmiah Manajemen, 17(2), 217–232.
https://doi.org/10.33369/insight.17.2.217-
Sugiyono. (2018). Metode Penelitian Pendidikan:
Pendekatan Kuantitatif, Kualitatif, Dan
R&D. Alfabeta.
Taherdoost, H. (2016). Sampling methods in
research methodology; how to choose a
sampling technique for research. How to
choose a sampling technique for research
(April 10, 2016).
Watanabe, E. A. de M., Alfinito, S., Curvelo, I. C.
G., & Hamza, K. M. (2020). Perceived value,
trust and behavioral intention of organic
food: a study with Brazilian consumers.
British Food Journal, 122(4), 1070–1184.
https://doi.org/10.1108/BFJ-05-2019-0363
Yap, T. W. (2022). Relationship of social media
marketing and behavioral intention the
mediating effects of perceived value between
the relationship of social media marketing
and behavioral intention. Intention. DLSU
Business & Economics Review 31(2), 125.
Refbacks
- There are currently no refbacks.