PENGARUH ONLINE ADVERTISING TERHADAP PURCHASE INTENTION PADA PLATFORM TIKTOKSHOP @bioaqua DENGAN ADS EXPOSURE SEBAGAI VARIABEL MEDIASI
(1) 
(*) Corresponding Author
Abstract
Keywords
References
DAFTAR PUSTAKA
Brahim Ben
Salem.(2016). The Impact of
Online Advertising on Tunisian
Consumers’ Purchase Intention.
IBIMA Publishing. Journal of
Marketing Research & Case
Studies.
Chakraborty
Uttam.(2019). The Impact of
Source Credible Online Reviews
on Purchase Intention the
Mediating Roles of Brand Equity
Dimensions. Journal of Research
in Interactive Marketing. 13(2).
Ducoffe. R. H. (2016).
Advertising Value and
Advertising on The Web. Journal
of Advertising Research.
Deghani Milad., Niaki
Mojtaba Khorram., Ramezani
Iman., Sali Rasoul. (2016).
Evaluating the Influence of
Youtube Advertising for
Attraction of Young Customers.
Computers in Human Behavior.
, 165 – 172
Gaber Hazem Rasheed.,
Wright Len Tiu., Kooli
Kaouther.(2019). Consumer
Attitudes Towards Instagram
Advertisements in Egypt: The
Role of the Perceived
Advertising Value and
Personalization. Cogent Business
& Management. 6, 1 – 13.
Haloho Felicia Juliana.,
Parahyanti Ending.(2020).
Personalized Online
Advertisement As A Means of
Enhancing Purchase Intention:
The Mediating Effect of
Advertising Value. Jurnal
PSIKODIMENSIA. 19(2).
Hatta Holila.,
Khairunnisa Siti.(2020). Iklan
Online Dian Sastro Terhadap
Minat Beli Pelanggan di
Bukalapak (Promo Setiap
Tanggal Kembar 12- 12). Journal
of Entrepreneurship,
Management and Industry
(JEMI). 8(1).
Hsiuli Liao. (2016). The
Effect of Presentation Types and
Flow on E- Book Purchase
Intention. Eurasia Journal of
Mathematics, Science &
Technology Education. 12(3),
-
Kim Yoo Jung., Han Jin
Young. (2014). Why Smartphone
Advertising Attracts Customer:
A Model Of Web Advertising,
Flow And Personalization.
Computers In Human Berhavior.
, 256 – 269.
Martins Jose., Catarina
Costa., Tiago Oliverira., Ramiro
Goncalves., Frederico Branco.
(2018). How Smartphone
Advertising Influences
Consumers’ Purchase Intention.
Journal of Business Research.
Mishra Ashamayee., Dr.
D. K. Mahalik. (2017). Impact of
Online- Advertising on
Consumers. International Journal
of Advanced Research (IJAR).
(6).
Nata Jiwangga Hadi.,
Sukaris. (2018). Pengaruh
Aktivitas Browsing, Flow dan
Kepercayaan Online Terhadap
Niat Pembelian BarangBarang Baru di Instagram (Studi
Pada Follower Akun Instagram
Kategori Produk Fashion, Gadget
dan Kuliner Di Surabaya).
INOBIS: Jurnal Inovasi Bisnis
dan Manajemen Indonesia. 2(1).
Obada Daniel Rares.
(2013). Flow Theory and Online
Marketing Outcomes: A Critical
Literature Review. Procedia
Economics and Finance. 6, 550 –
Satriawan Kadek Aria.,
Setiawan Putu Yudi. (2020). The
Role of Purchase
Intention in Mediating
the Effect of Perceived Price and
Perceived Quality on Purchase
Decision. International Research
Journal Of Management, IT &
Social Sciences. 7(3)
Schifman, L.G., &
Kanuk, L.L. (2008). Perilaku
Konsumen Edisi Ketujuh.
Jakarta: PT Indeks Group Media.
Wati Andy Prasetyo.,
Martha Jefry Aulia., Indrawati
Aniek. (2019). Digital
Marketing. Edulitera: Malang
Refbacks
- There are currently no refbacks.