Analisis Pengaruh Sikap, Subjective Norm dan Perceived Behavioral Control Terhadap Purchase Intention Pelanggan SOGO Department Store di Tunjungan Plaza Surabaya

Jessvita Anggelina Jaya Pratana(1*),


(1) 
(*) Corresponding Author

Abstract


The purpose of this research study is to know about attitude, subjective norm and perceived control influencer towards purchasing intention of SOGO department store customers in Tunjungan plaza Surabaya. The type of this research is causal research. This research samples takes among peoples that have bought goods from SOGO department store Tunjungan Plaza Surabaya. The sampling technique are non probability sampling using purposive sampling. The analysis technique is using multiple linier regression. The result of this research shows that attitude, subjective norm and behavioral control influence simultaneously and partially towards customers will’s to buy in SOGO department store in Tunjungan Plaza Surabaya, and behavioral control compare with attitude and subjective norm.

Keywords


Attitude, subjective norm, behavioral control, and purchase intention.

Full Text:

PDF

References


Ajzen, Icek, 2005, Attitudes, Personality and Behavior, (2nd edition), Berkshire, UK: Open University Press-McGraw Hill Education.

Ajzen, Icek, 2007. Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice Hall

Anoraga, Pandji. 2010, Manajemen Bisnis, Jakarta: PT. Rineka Cipta.

Arcana, N., 2009, Pengantar Statistik II untuk Ekonomi Bagian Inferensial, Surabaya: Fakultas Ekonomi Universitas Katolik Widya Mandala Surabaya.

Azwar, Saifuddin, 2005, Sikap Manusia: Teori dan Pengukurannya, Edisi Kedua, Cetakan kelima, Yogyakarta: Pustaka Belajar.

Chiou, Jyh Shen, 2008, The Effects of Attitude, Subjective Norm, and Perceived Behavioral Control on Consumers’ Purchase Intentions: The Moderating Effects of Product Knowledge and Attention to Social Comparison Information, Proc. Natl. Sci. Counc. ROC (C), Vol. 9, No. 2, pp. 298-308

Fishbein, M. and I. Ajzen 1991. “Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research”. Reading, MA: Addison-Wesley:74-85.

Kotler, Phillip dan Gary Amstrong, 2008, Dasar-dasar Pemasaran, Edisi Kesembilan, Jilid 1, Jakarta: PT. Indeks Kelompok Gramedia.

Peter, J. Paul dan Jerry C. Olson, 2009, Perilaku Konsumen dan Strategi Pemasaran, Edisi Keempat, Jilid 2, Jakarta: Erlangga.

Schiffman, Leon G., and L.L. Kanuk, 2008, Consumer Behavior, 7th ed., Englewood Cliff, New Jersey: Prentice Hall Inc.

Simamora, M. 2002. Perilaku konsumen. Jakarta: PT. Gramedia.

Sutisna, 2008, Perilaku Konsumen dan Komunikasi Pemasaran, Cetakan Pertama, Penerbit Liberty, Yogyakarta.


Refbacks

  • There are currently no refbacks.