PENGARUH CELEBRITY ENDORSER DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION DENGAN BRAND TRUST SEBAGAI VARIABEL INTERVENING PADA BRAND EATSAMBEL
(1) 
(*) Corresponding Author
Abstract
Keywords
Full Text:
PDFReferences
Ahid Maulana (2022). Mulai suburnya bisnis food and beverage di era digital. https://www.softwareseni.co.id/blog/mulai-suburnya-bisnis-food-beverage-di-era-digital
Arora, L., & Sharma, B. K. (2018). Influence of Review Quality, Review Quantity and Review Credibility on Purchase Intention in the context of High Involvement Products Evaluated by a double-blind review system. European Journal of Applied Business Management, Special Issue, 4(4), 25–40.
Auriga Agustina (2020). Eatsambel bisa menjual 1000 botol perhari apa kuncinya. https://www.idntimes.com/business/economy/auriga-agustina-3/eatsambel-bisa-menjual-1000-botol-per-hari-apa-sih-kunci-suksesnya
Bastian, M., Eggett, D. L., & Jefferies, L. K. (2014). Panel Conditioning: Effect of Participation Frequency on Overall Acceptance Scores from Consumer Panels. Journal of Sensory Studies, 29(6), 450–462. https://doi.org/10.1111/joss.12125
Bhattacherjee, A., & Sanford, C. (2006). Influence Processes for Information Technology Acceptance: An Elaboration Likelihood Model ^^ Iflrtl 1 C*TI If Research Article Influence Processes for Information Technology Acceptance: An Elaboration Likelihood Model1 Motivation for the Study (Vol. 30, Issue 4).
Chan, A., Eramukti Handoko, E., Lina Auliana, dan, Studi Ilmu Administrasi Bisnis Jalan Raya Bandung Sumedang, P. K., & Barat, J. (2021). Pengaruh Electronic Word of Mouth terhadap Minat Beli pada Media Sosial Twitter di Jawa Barat dan DKI Jakarta (Studi pada Akun @Netflix.Id). Manajemen Bisnis |, 9(1), 36–46.
Charvia, K., & Erdiansyah, R. (2020). Pengaruh Electronic Word Of Mouth dan Brand Experience terhadap Brand Trust (Studi terhadap Pengguna OVO di Jakarta). Prologia, 4(2), 237. https://doi.org/10.24912/pr.v4i2.6483
Davies, F., & Slater, S. (2015). Unpacking celebrity brands through unpaid market communications. Journal of Marketing Management, 31(5–6), 665–684. https://doi.org/10.1080/0267257X.2014.1000941
Delgado‐Ballester, E. (2004). Applicability of a brand trust scale across product categories: A multigroup invariance analysis. European Journal of Marketing, 38(5–6), 573–592. https://doi.org/10.1108/03090560410529222
Dinata, J. S., Kumadji, S., & Hidayat, K. (2015). COUNTRY OF ORIGIN DAN PENGARUHNYA TERHADAP PERSEPSI KUALITAS DAN MINAT BELI (Survei pada Calon Konsumen yang Berminat Membeli iPad di Indonesia). In Jurnal Administrasi Bisnis (JAB)|Vol (Vol. 25, Issue 1).
Firman, Ahmad, et al. "The mediating role of customer trust on the relationships of celebrity endorsement and e-WOM to Instagram Purchase intention." Jurnal Minds: Manajemen Ide dan Inspirasi 8.1 (2021): 107-126.
Lien, C. H., Wen, M. J., Huang, L. C., & Wu, K. L. (2015). Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review, 20(4), 210–218. https://doi.org/10.1016/j.apmrv.2015.03.005
Luo, C., Luo, X., Schatzberg, L., & Sia, C. L. (2013). Impact of informational factors on online recommendation credibility: The moderating role of source credibility. Decision Support Systems, 56(1), 92–102. https://doi.org/10.1016/j.dss.2013.05.005
Machado, E. M., & Rodhiah, R. (2021). PENGARUH SELF-EXPRESSION DAN BRAND TRUST TERHADAP ELECTRONIC-WORD OF MOUTH DENGAN BRAND LOVE SEBAGAI MEDIASI PADA KONSUMEN VANS DI JAKARTA. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 5(1), 49. https://doi.org/10.24912/jmieb.v5i1.9674
Min, J. H. J., Chang, H. J. J., Jai, T. M. C., & Ziegler, M. (2019). The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior. Fashion and Textiles, 6(1). https://doi.org/10.1186/s40691-018-0159-8
Moldovan, S., Goldenberg, J., & Chattopadhyay, A. (2011). The different roles of product originality and usefulness in generating word-of-mouth. International Journal of Research in Marketing, 28(2), 109–119. https://doi.org/10.1016/j.ijresmar.2010.11.003
Napoli, J., Dickinson, S. J., Beverland, M. B., & Farrelly, F. (2014). Measuring consumer-based brand authenticity. Journal of Business Research, 67(6), 1090–1098. https://doi.org/10.1016/j.jbusres.2013.06.001
Rahmawati, N. (2013). PENGARUH PENGGUNAAN CELEBRITY ENDORSER DALAM IKLAN SABUN MANDI LUX TERHADAP PERILAKU KONSUMEN DI KELURAHAN SUNGAI DAMA SAMARINDA. 1(1), 362–373. http://www.p3i-pusat.com/index.php
Semuel, H., & Lianto, A. S. (2014). ANALISIS eWOM, BRAND IMAGE, BRAND TRUST DAN MINAT BELI PRODUK SMARTPHONE DI SURABAYA. Jurnal Manajemen Pemasaran, 8(2), 7-54. https://doi.org/10.9744/pemasaran.8.2.7-54
Singh, R. P., & Banerjee, N. (2018). Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention. Global Business Review, 19(6), 1622–1639. https://doi.org/10.1177/0972150918794974
Sugiyono. (2018). Metode penelitian pendidikan : Pendekatan kuantitatif, kualitatif, dan r&Dd (1st ed.). Bandung : Alfabeta.
Syafaruddin Z., Suharyono., & Srikandi Kumadji. (2016). Pengaruh Komunikasi Electronic Word of Mouth Terhadap kepercayaan dan niat beli serta dampak pada keputusan pembelian.
Refbacks
- There are currently no refbacks.