PENGARUH SHOPPING MOTIVATION TERHADAP IMPULSE BUYING YANG DI MEDIASI OLEH SHOPPING LIFESTYLE PADA KONSUMEN ONLINE ZALORA DI SURABAYA
(1) 
(*) Corresponding Author
Abstract
Keywords
References
Evangelista, F., Low, B. K., & Nguyen, M. T. (2019). How Shopping Motives, Store Attributes And Demographic Factors Influence Store Format Choice In Vietnam. Asia Pacific Journal Of Marketing And Logistics, 32(1), 149-168. Doi:10.1108/Apjml-02-2018-0076
Hair, J., Jr., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A Primer On Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd Ed.). Los Angeles: SAGE Publications, Inc
Hashmi, H. B., Shu, C., & Haider, S. W. (2020). Moderating Effect Of Hedonism On Store Environment-Impulse Buying Nexus. International Journal Of Retail & Distribution Management, 48(5), 465-483. Doi:10.1108/Ijrdm-09-2019-0312
Kang, J. M. (2019). What Drives Omnichannel Shopping Behaviors? Journal Of Fashion Marketing And Management: An International Journal, 23(2), 224-238. Doi:10.1108/Jfmm-07-2018-0088
Kosyu, D. A., Hidayat, K., & Abdillah, Y. (2014). Pengaruh Hedonic Shopping Motives Terhadap Shopping Lifestyle Dan Impulse Buying (Survei Pada Pelanggan Outlet Stradivarius Di Galaxy Mall Surabaya). Jurnal Administrasi Bisnis, 14(2), 1-7.
Menoe, D., & Barnard, B. (2020). Online Shopping: Motivation, Loyalty And Process. Expert Journal Of Marketing, 8(1), 48-72.
Most Popular E-Commerce Sites For Fashion In Indonesia As Of 4th Quarter 2020, Https://Www.Statista.Com/Statistics/1012489/Indonesia-Leading-B2c-Ecommerce-Sites-Fashion/
Ozen, H., & Engizek, N. (2014). Shopping Online Without Thinking: Being Emotional Or Rational? Asia Pacific Journal Of Marketing And Logistics, 26(1), 78-93. Doi:10.1108/Apjml-06-2013-0066
Ridha, R. R., &Amp; Prabowo, F. (2015). Influence Of Utilitarian And Hedonic Shopping Motivation To Online Consumer Preference Of Line Shopping. E-Proceeding Of Management, 2(3), 2878-2884.
Setyningrum, F. Y., Arifin, Z., &Amp; Yulianto, E. (2016). Pengaruh Hedonic Motives Terhadap Shopping Lifestyle Dan Impulse Buying. Jurnal Administrasi Bisnis, 37(1), 97-105.
Sugiyono (2019). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif, Dan R&D). Bandung: Alfabeta.
Tufail, H. S., Humayon, A. A., Shahid, J., Murtza, G., Luqman, R., & Riaz, H. (2018). Impact Of Life Style And Personality On Online Purchase Intentions Of Internal Auditors Through Attitude Towards Brands. European Online Journal Of Natural And Social Sciences 2018, 7(3), 72-84.
Refbacks
- There are currently no refbacks.