User Experience Design and Optimization for Socialmediaworkshop.nl
(1) Universitas Kristen Petra Saxion University of Applied Sciences
(*) Corresponding Author
Abstract
BeSocialized wants to sell workshop class to the young professsionals and entrepreneurs who wants to learn more about social media and how to effectively use it as a marketing tool for their business. In order to achieve this goal, BeSocialized has decided to use a website as their main registration platform. The problem statement of this thesis is: How to design a Social Media Workshop website with the use of Lean UX methods according to the company’s style guide in order to have the best possible user experience for young entrepreneurs and employee at age 25-35 years old. In order to answer the problem statement, the author will follow the methodology of Lean UX in the design process. After finishing the prototype, the author will make a test about registration and contact process of Socialmediaworkshop.nl. All result of the test will be assesed and analyzed with usability metric that is standarize by ISO/IEC for effectiveness and efficiency followed by SUS questionnaire for the satisfaction. From the evaluation, new prototype is produced and it will be tested again using the same method. Result of two test will be compared to determine whether the adjustments improve website usability. The finding shows that the iterations of the test with adjustment made in between does indeed improve user experience. Necessary adjustments are made from user inputs and the author own observation of the test. In the end, user satisfaction for Socialmediaworkshop.nl prototype has reached excellent rating and ready to be implemented as a real website.
Full Text:
PDFReferences
Ways to Build Trust and Boost Rankings for Your Business Website. (2017, April 12). Retrieved from https://www.clickx.io/build-trustbusiness-website/
Fessenden, T. (2017, March 5) A Theory of User Delight: Why Usability Is the Foundation for Delightful Experiences. Retrieved from https://www.nngroup.com/articles/theoryuser-delight/
Fessenden, T. (2018, April 15) Scrolling and Attention. Retrieved from https://www.nngroup.com/articles/scrollin g-and-attention/
Gibbins, C. (2012, December 04) How does your website footer impact conversion? Retrieved from https://www.smartinsights.com/conversi on-optimisation/ab-multivariatetesting/how-does-your-website-footerimpact-conversion/
Gothelf, J. (2013). Lean UX. United States: O’Reilly media, Inc.
Informatics.(2017, April) What is UI/UX and Why is it Important? Retrieved from https://www.informaticsinc.com/Blog/20 170404/593/What-is-UI-UX-and-Whyis-it-Important.aspx
Lamprecht, E. (2017, April 25) The Difference Between UX and UI Design - A Layman’s Guide. Retrieved from https://careerfoundry.com/en/blog/uxdesign/the-difference-between-ux-andui-design-a-laymans-guide/
Laurinavicius, T.(2017, March 09) How to Create a Web Design Style Guide. Retrieved from https://designmodo.com/createstyle-guides/
Malhotra, S. (2017, November 10) Beginner’s Guide to Lean UX — Assumptions, Hypotheses and MVP. Retrieved from https://blog.prototypr.io/beginnersguide-to-lean-ux-defined-explained228d18940acb
Mifsud, J. (2015, June 22) Usability Metrics - A Guide To Quantify The Usability Of Any System. Retrieved from https://usabilitygeek.com/usabilitymetrics-a-guide-to-quantify-systemusability/
Moran, K. (2016, July 17) The Four Dimensions of Tone of Voice. Retrieved from https://www.nngroup.com/articles/toneof-voice-dimensions/
Mortesen, D. (2018, March 20) User Research: What It is and Why You should do It. Retrieved from https://www.interactiondesign.org/literature/article/userresearch-what-it-is-and-why-you-shoulddo-it
Thomas, N. (2015, July 13) How To Use The System Usability Scale (SUS) To Evaluate The Usability Of Your Website. Retrieved from https://usabilitygeek.com/how-to-usethe-system-usability-scale-sus-toevaluate-the-usability-of-your-website/
Patel, N. (2015) Online Marketing Made Simple: A Step-by-Step Guide. Retrieved from https://neilpatel.com/what-is-onlinemarketing/#definition/
Penney, M. (2016, June 22) Type in History: Futura. Retrieved from https://www.sessions.edu/notes-ondesign/type-in-history-futura/
UX Booth. Complete Beginner’s Guide to UX Research. Retrieved from http://www.uxbooth.com/articles/comple te-beginners-guide-to-designresearch/#methodologies
Sauro, J. (2011, March 21) What is a Good TaskCompletion Rate? Retrieved from https://measuringu.com/task-completion/
Sauro, J. (2011, Februari 2) MEASURING USABILITY WITH THE SYSTEM USABILITY SCALE (SUS). Retrieved from https://measuringu.com/sus/
Walter, A. (2011). Designing for Emotion. United States: A Book Apart.
Refbacks
- There are currently no refbacks.