Product Development & Branding Strategy of Studio Kluif's Uncle Orange Brand
(1) Universitas Kristen Petra
(*) Corresponding Author
Abstract
Perancangan ini dilakukan untuk membuat desain produk final dari brand Uncle Orange dan untuk membuat strategi branding yang kreatif, efektif dan realistis bagi brand tersebut. Uncle Orange adalah sebuah brand yang memiliki fokus tidak hanya untuk menjual produk melainkan membantu meminimalkan kesenjangan social antara orang muda dan lansia. Branding dilakukan untuk meyampaikan brand message dan meningkatkan awareness dari brand ini, yang berujung pada tidak hanya peningkatan profit tetapi menurunnya jumlah lansia yang merasa kesepian.
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