Perancangan Interior Nestlé’s Cereal World di Surabaya

Linda Gunawan(1*), mariana wibowo(2),


(1) 
(2) 
(*) Corresponding Author

Abstract


Nestlé’s Cereal World is a new facility in foodservice industry, which people can explore and obtain a new experience about cereal through 4 main facilities: attraction, discover, dining, and shopping. Nestlé’s Cereal World design will use Nestlé’s interior branding, which the tangible and intangible design will represent the Nestlé’s Cereal identity.



Keywords


Nestlé, Cereal, World, Interior Branding, and Surabaya

Full Text:

PDF

References


Cirabolini, Silvia. Food Shop Interior. Hong Kong: Design Media Publising Limited, 2013.

Wheeler, Alina. Designing Brand Identity. New Jersey: John Wiley & Sons, Inc., 2013.

Nayar, Jean. Staged to Sell (or Keep). New York: Filipacchi Publishing, 2009.


Refbacks

  • There are currently no refbacks.