PENGARUH SERVICE QUALITY DAN FOOD QUALITY TERHADAP BEHAVIORAL INTENTIONS DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING; STUDI KASUS RESTORAN HAI DI LAO DI KALANGAN MAHASISWA UNIVERSITAS KRISTEN PETRA

Chenny Claudia Fuad

Abstract


Penelitian ini bertujuan untuk menganalisis pengaruh dari kualitas layanan (service quality) dan kualitas makanan (food quality) yang mempengaruhi niat perilaku (behavioral intentions) melalui kepuasan pelanggan (customer satisfaction) Hai Di Lao. 

Keywords


Service quality; food quality; customer satisfaction; behavioral intentions

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References


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