PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, SUBJECTIVE NORM, DAN CUSTOMER EXPERIENCE TERHADAP INTENTION TO USE MYTELKOMSEL (STUDI KASUS PADA MAHASISWA UNIVERSITAS KRISTEN PETRA SURABAYA)
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh yang ditimbulkan oleh perceived usefulness, perceived ease of use, subjective norms, dan customer experience terhadap intention to use MyTelkomsel pada mahasiswa Universitas Kristen Petra Surabaya. Jenis penelitian yang digunakan pada penelitian ini adalah penelitian kuanitatif dengan menggunakan program SmartPLS. Sampel dalam penelian ini adalah sebanyak 100 ressponden mahasiswa Universitas Kristen Petra Surabaya dengan menggunakan teknik purposive sampling yang dipadukan dengan Cluster. Teknik pengambilan data pada penelitian ini adalah kuisioner (angket). Hasil dari penelitian ini menemukan bahwa perceived usefulness tidak memengaruhi intention to use, perceived ease of use tidak memengaruhi intention to use, subjective norm memengaruhi intention to use, dan customer experience memengaruhi intention to use.
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