PENGARUH WEBSITE QUALITY (WEBQUAL) TERHADAP PURCHASE INTENTION DAN ETRUST SEBAGAI MEDIASI PADA LEGENDABATIK.COM

Giovanno Battista

Abstract


Penelitian ini bertujuan untuk menganalisa pengaruh dari tiga nilai penting yang erat kaitannya dengan pengembangan online marketplace yaitu kualitas website (website quality), kepercayaan elektronik (etrust), dan purchase intention (purchase intention) yang mempengaruhi proses jual-beli pada online marketplace mulai dari calon konsumen hingga memutuskan untuk menjadi pembeli dan menggunakan pendekatan dengan model framework s-o-r framework yaitu stimuli-organism-respons pada fenomena yang terjadi di online marketplace Legendabatik.com.

Keywords


kualitas web,kepercayaan elektronik,minat beli, online marketplace, s.o.r framework

Full Text:

PDF

References


Ali, F. (2016). Hotel website quality, perceived flow, customer satisfaction and purchase intention. Journal of Hospitality and Tourism Technology, 7(2), 213–228. https://doi.org/10.1108/JHTT-02-2016-0010

Barnes, S. J., & Vidgen, R. (2001). An evaluation of cyber-bookshops: The WebQual method. International Journal of Electronic Commerce, 6(1), 11–30. https://doi.org/10.1080/10864415.2001.11044225

Barnes, S. J., & Vidgen, R. (2003). Measuring web site quality improvements: A case study of the forum on strategic

management knowledge exchange. Industrial Management and Data Systems, 103(5–6), 297–309. https://doi.org/10.1108/02635570310477352

Barnes, S., & Vidgen, R. (2000). Association for Information Systems AIS Electronic Library (AISeL) WebQual: An Exploration of Website Quality Recommended Citation WebQual: An Exploration of Web-site Quality. ECIS 2000 Proceedings. http://aisel.aisnet.org/ecis2000/74

Chang, H. J., Eckman, M., & Yanb, R. N. (2011). Application of the stimulus-organism-response model to the retail environment: The role of hedonic motivation in impulse buying behavior. International Review of Retail, Distribution and Consumer Research, 21(3), 233–249. https://doi.org/10.1080/09593969.2011.578798

Chawla, M., Khan, M. N., & Pandey, A. (2015). Online Buying Behavior : A Brief Review and Update. International Journal of Clinical Dentistry, 9(2/4), 165–170.

Chek, Y. L., & Ho, J. S. Y. (2016). Consumer Electronics E-retailing: Why the Alliance of Vendors’ E-service Quality, Trust and Trustworthiness Matters. Procedia - Social and Behavioral Sciences, 219, 804–811. https://doi.org/10.1016/j.sbspro.2016.05.083

Ganguly, B., Dash, S. B., Cyr, D., & Head, M. (2010). The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture. International Journal of Electronic Business, 8(4/5), 302. https://doi.org/10.1504/ijeb.2010.035289

Gregg, D. G., & Walczak, S. (2010). The relationship between website quality, trust and price premiums at online auctions. Electronic Commerce Research, 10(1), 1–25. https://doi.org/10.1007/s10660-010-9044-2

Heijden, H. Van Der, Verhagen, T., & Creemers, M. (2003). Understanding online purchase intentions: Contributions from technology and trust perspectives. European Journal of Information Systems, 12(1), 41–48. https://doi.org/10.1057/palgrave.ejis.3000445

Jeong, M., Oh, H., & Gregoire, M. (2003). Conceptualizing Web site quality and its consequences in the lodging industry. International Journal of Hospitality Management, 22(2), 161–175. https://doi.org/10.1016/S0278-4319(03)00016-1

Kim, H., & Niehm, L. S. (2009). The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing. Journal of Interactive Marketing, 23(3), 221–233. https://doi.org/10.1016/j.intmar.2009.04.009

Koufaris, M., & Hampton-sosa, W. (2002). Customer Trust Online: Examinin the Role of the Web Site. Cis, 5, 1–20.

Lee, T. S., Md Ariff, M. S., Zakuan, N., & Sulaiman, Z. (2016). Assessing Website Quality Affecting Online Purchase Intention of Malaysia’s Young Consumers. Advanced Science, Engineering and Medicine, 8(10), 836–840. https://doi.org/https://doi.org/10.1166/asem.2016.1937

Lien, C. H., Wen, M. J., Huang, L. C., & Wu, K. L. (2015). Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review, 20(4), 210–218. https://doi.org/10.1016/j.apmrv.2015.03.

Mehrabian, A., & Russel, J. A. (1974). An Approach to environmental psychology. MIT Press.

Octavia, D., & Tamerlane, A. (2017). The Influence of Website Quality on Online Purchase Intentions on Agoda.Com with E-Trust as a Mediator. Binus Business Review, 8(1), 9. https://doi.org/10.21512/bbr.v8i1.1680

Pappas, N. (2016). Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29, 92–103. https://doi.org/10.1016/j.jretconser.2015.11.007

Sastika, W., Suryawardani, B., & H. Hanifa, F. (2016). Analysis of Website Quality, Brand Awareness on Trust and its Impact on Customer Loyalty. Advances in Economics, Business and Management Research, 15, 472–478. https://doi.org/10.2991/gcbme-16.2016.87

Tan, Y. H., & Thoen, W. (2001). Toward a Generic Model of Trust for Electronic Commerce - International Journal of Electronic Commerce - Volume 5, Number 2/Winter 2000/01 - M E Sharpe Inc. International Journal of Electronic Commerce, 5(2), 61–74. http://mesharpe.metapress.com/index/4W7R64QVHK3CKWEW.pdf%5Cnpapers3://publication/uuid/E77BAC14-A4DF-47F5-B026-A19CA1FAE38D

Vladimir, Z. (1996). Electronic Commerce: Structures and Issues. International Journal of Electronic Commerce, 1(1), 3–23. https://doi.org/10.1080/10864415.1996.11518273

Wang, L., Law, R., Guillet, B. D., Hung, K., & Fong, D. K. C. (2015). Impact of hotel website quality on online booking intentions: ETrust as a mediator. International Journal of Hospitality Management, 47, 108–115. https://doi.org/10.1016/j.ijhm.2015.03.012

Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(2), 31–46. https://doi.org/10.2307/1251929


Refbacks

  • There are currently no refbacks.