ANALISA PENGARUH PERCEIVED EASE OF USE TERHADAP INTENTION TO BUY DENGAN PERCEIVED USEFULNESS SEBAGAI VARIABEL INTERVENING PADA APLIKASI E-COMMERCE TOKOPEDIA

Yahya Dwi Anggono

Abstract


Penelitian ini bertujuan untuk mengetahui pengaruh dari perceived ease of use terhadap intention to buy pada e-commerce Tokopedia dengan menambahkan perceived usefulness sebagai variabel intervening. Metode penelitian yang digunakan adalah metode kuantitatif dengan alat ukur berupa kuisoner yang diolah menggunakan program PLS. Dari hasil penelitian ini dapat disimpulkan bahwa seluruh variabel yang digunakan dalam penelitian ini memiliki pengaruh positif dan signifikan antar variabel terhadap variabel lainnya dan perceived usefulness sebagai variabel intervening memperkuat hubungan antara perceived ease of use terhadap intention to buy.

Keywords


perceived ease of use, perceived usefulness, intention to buy.

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