STUDI KASUS IDENTIFIKASI FAKTOR PENDORONG-PENGHAMBAT PROSES REMANUFAKTUR DAN FAKTOR YANG BERPENGARUH TERHADAP MINAT PEMBELIAN PRODUK REMANUFAKTUR
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(*) Corresponding Author
Abstract
Tugas akhir ini dibuat untuk mengidentifikasikan faktor yang berpengaruh terhadap minat
pembelian produk manufaktur serta faktor pendorong dan penghambat proses remanufaktur di
Indonesia. Metode kualitatif dengan cara in-depth interview digunakan untuk melakukan studi
kasus dengan subjek alat berat di Indoneisa. Wawancara dilakukan terhadap 4 konsumen dan 2
produsen. Wawancara terhadap konsumen berkisar pada purchase intention dan faktor yang
mempengaruhinya, yaitu product knowledge, purchase attitude, subjective norm, perceived
behavioral control, perceived benefits, dan perceived risks. Hasil analisa menunjukan bahwa
purchase attitude dipengaruhi oleh perceived risk dan perceived benefit yang dirasakan. Pada
pendalaman kasus juga ditemukan perceived benefit dan perceived risk dipengaruhi secara
langusng oleh perceived behavioral control. Ada dua pihak yang memegang pengaruh subjective
norm, yaitu leasing company dan client. Wawancara terhadap produsen berkisar pada faktor
pendorong dan penghambat praktik remanufaktur. Ada 3 jenis faktor penghambat, yaitu
technical, business, dan production. Ada 3 jenis faktor pendorong,yaitu economic, technical, dan
social. Didapatkan bahwa enviromental drivers tidak dirasakan oleh produsen. Untuk
memaksimalkan potensi praktik remanufaktur dapat dibuat regulais yang akan mendukung
enviromental driver.
Keywords
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