Penerapan Segmentasi Warna Menggunakan K-Means Clustering untuk Pemilihan Template dalam Pembuatan Konten
(1) Program Studi Teknik Informatika, Universitas Kristen Petra Surabaya
(2) Program Studi Teknik Informatika, Universitas Kristen Petra Surabaya
(3) Program Studi Teknik Informatika, Universitas Kristen Petra Surabaya
(*) Corresponding Author
Abstract
The convenience of shopping online has resulted in the development of online business trends making content and publication consistency very important to attract consumers’ attention. Color selection is an important process in content creation. However, not everyone can choose the right colors, create interesting content, and have the time to create content and organize its publication. Li's research uses Generative Adversial Networks to help design’s layout. But these elements are not provided by the application, so user still need to design themselves. To answer this problem, a content maker application was developed.
K-Means Clustering is used to get the most dominant color from an image and Euclidean Distance calculates the closest color distance from the user's image with various design templates available. The additional feature of Scheduled Post addresses the problem of limited time for content publication.
K-means color segmentation of 20 images with 1 or 2 dominant colors obtains 90% accuracy. Five PCU VCD lecturers rated the accuracy of selected template design color nuances 76%. Making content using thesis application is 56.18% faster than using similar application. Result of content maker design compared to other designs won 1st place with voting score of 46.66%.
Keywords
Full Text:
PDFReferences
Agusta, Y. 2007. K-Means – Penerapan, Permasalahan, dan Metode Terkait. Jurnal Sistem dan Informatika, vol. 3, 47-60.
Ayuningtyas, K., & Janah, N. Z. 2018. Development and UI/UX Usability Analysis of Pinjemobil Web-Based Application Using User Satisfaction Model. 2018 International Conference on Applied Engineering (ICAE), 1-6. https://doi.org/10.1109/incae.2018.8579391
Chatterjee S., & Kar A. K. 2020. Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India. International Journal of Information Management, 53, 102103. https://doi.org/10.1016/j.ijinfomgt.2020.102103
De Vries, L., Gensler, S., & Leeflang, P. S. 2012. Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of Interactive Marketing, 26(2), 83–91. https://doi.org/10.1016/j.intmar.2012.01.003
Febrinastri, F. 2021. 5 tips asyik membuat desain yang apik untuk online shop kamu. https://www.suara.com/news/2021/06/02/152337/5-tips-asyik-membuat-desain-yang-apik-untuk-online-shop-kamu
Gerbig, C. 2017. E-Commerce Done Right: Five Keys to a Successful Online Business. https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2017/10/03/e-commerce-done-right-five-keys-to-a-successful-online-business/?sh=149f20e548ee
Greer, C. F., & Ferguson, D. A. 2017. The local TV station as an organizational self: Promoting corporate image via Instagram. International Journal on Media Management, 19(4), 282-297. https://doi.org/10.1080/14241277.2017.1383255
Indriana, M., & Adzani, M. L. 2017. UI/UX analysis & design for mobile e-commerce application prototype on Gramedia.com. 2017 4th International Conference on New Media Studies (CONMEDIA), 170-173. https://doi.org/10.1109/conmedia.2017.8266051
Li, J. et al. 2018. Attribute-conditioned Layout GAN for Automatic Graphic Design. IEEE Transactions on Visualization and Computer Graphics, 27(10), 4039-4048. https://doi.org/10.1109/TVCG.2020.2999335
Muñoz, C. L., & Towner, T. L. 2017. The Image is the Message: Instagram Marketing and the 2016 Presidential Primary Season. Journal of Political Marketing. https://doi.org/10.1080/15377857.2017.1334254
Patil, R., Udgave, S., More, S., Nemisthe, D., & Kasture, M. 2018. Grape Leaf Disease Detection Using K-means Clustering Algorithm. BE, Department of Computer Science and Engineering, 3(4), 2330-2333.
Rahman, A. F. 2017. Konsisten! Kunci Sukses Cari Duit di Instagramkamu. https://inet.detik.com/cyberlife/d-3473954/konsisten-kunci-sukses-cari-duit-di-instagram
Shahbaznezhad, H., Dolan, R., & Rashidirad, M. 2021. The Role of Social Media Content Format and Platform in Users’ Engagement Behavior. Journal of Interactive Marketing, 53, 47–65. https://doi.org/10.1016/j.intmar.2020.05.001
Smola, A., & Vishwanathan, S. V. N. 2008. Introduction to machine learning. Cambridge University, UK, 32(34), 2008.
Refbacks
- There are currently no refbacks.
Jurnal telah terindeks oleh :