Jurnal Strategi Pemasaran
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Wijaya, Vicky
Vol 7, No 2 (2020): Jurnal Strategi Pemasaran
- Vol 7 No 2 (2021)
PENGARUH SENSORY MARKETING TERHADAP WILLINGNESS TO PAY A PREMIUM PRICE MELALUI BRAND EXPERIENCE SEBAGAI VARIABEL INTERVENING STUDI KASUS STARBUCKS
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