Jurnal Strategi Pemasaran
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Yuniar, Reza
Vol 8, No 1 (2021): Jurnal Strategi Pemasaran
- Vol 8 No 1 (2021)
PENGARUH CELEBRITY-PRODUCT CONGRUENCE TERHADAP PURCHASE INTENTION MELALUI BRAND ATTITUDE SEBAGAI VARIABEL INTERVENING: STUDI KASUS BTS X MCDONALD'S
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