Jurnal Strategi Pemasaran
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Susanto, Joses Timothy, Indonesia
Vol 8, No 1 (2021): Jurnal Strategi Pemasaran
- Vol 8 No 1 (2021)
ANALISIS PENGARUH HEDONIC SHOPPING MOTIVATION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING PADA GENERASI Z PENGGUNA TOKOPEDIA
Abstract