Emmanuella, Daniella Christina, Indonesia
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Vol 7, No 2 (2020): Jurnal Strategi Pemasaran - Vol 7 No 2 (2021)
PENGARUH CELEBRITY WORSHIP TERHADAP ATTITUDE TOWARD BRAND DAN PURCHASE INTENTION; STUDI KASUS ENDORSEMENT BOY GROUP BTS TOKOPEDIA DIKALANGAN MAHASISWI UNIVERSITAS KRISTEN PETRA SURABAYA
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